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HP launches new Pavilion laptops with 12th Gen Intel processors in India
Starting at Rs 55,999, the all-new Pavilion series -- HP Pavilion 15, HP Pavilion 14 and HP Pavilio…
Gen-Z college kids can learn 'how not to suck at money' by playing a video game from this $1 trillion asset manager
What if the stuffy finance class you took in college was a video game taught by a blue cartoon masc…
Natasha Dailey
Stocks are king among Gen-Z and millennial investors, but meme stocks are actually of little interest
A survey conducted by Motley Fool found just 30% of investors aged 18-40 owned so-called meme stock…
Natasha Dailey
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Tinder's growth story in India
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
A majority of Millennial and Gen-Z investors are taking personal loans or borrowing from friends and family to invest in stocks
80% of Gen-Z investors and 60% of Millennial investors borrowed money to put into stocks, a new sur…
Natasha Dailey
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …
Gen-Z and Millennial investors' risk tolerance is at a pandemic-era high and their confidence is increasing, an E*Trade survey shows
70% of Gen-Z and Millennial investors surveyed by E*Trade said their risk tolerance increased withi…
Emily Graffeo
Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later
German consumer major Henkel is focusing on the hair colour and hair care market in India. The comp…
The Indian wine market is growing as millennials seek experience over intoxication
Wine sales in India currently make up only 1% of total alcohol sales, but are expected to grow at a…
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
MTV Youth Study 2021 decodes Gen Z
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
Gen-Z singer Becky G rejects claims she copied products from an independent cosmetics company for Tresluce Beauty
The Latin-American singer addressed the allegations in a video posted to the Treslúce Beauty instag…
Jyoti Mann
How PepsiCo’s energy drink Sting thought of a clever way to give energy conservation tips to consumers
The brand received 40,000 calls on the number it gave away in its ad within 48 hours
A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say
A Facebook group where users roleplay people mourning Princess Diana has nearly 50,000 members — e…
Charlotte Colombo
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Burger King wants you to start the New Year without the ill effects of their 31st night party.
Most of the world’s youngest people, particularly Gen Zers, live in these countries
The world’s population is becoming older but some countries — especially the developing countries h…
The 27-year-old founder of a Gen-Z focused media platform is on track to make more than $1 million in revenue next year
Pavel Dler, 27, launched Culted as an arts and culture-focused news platform designed with Gen Z co…
Dominic-Madori Davis
TikTok is reportedly prepping a live-streamed shopping feature, and it could be like QVC for Gen-Z
TikTok is moving further into e-commerce with new features like live-streamed shopping and product …
Natasha Dailey
Marketing trends to watch out for in 2022
We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…