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<ul><li><keyword id="6189412" type="COMPANY" weightage="20" keywordseo="Groww">Groww</keyword> aims to capture the surge in investing among millennials.</li><li>In September, Groww had raised a Series C funding round of $30 mn (220 Cr), led by YC Continuity.</li></ul>Groww, a mobile-first investment platform, has launched its new ad campaign targeting first-time investors and millennials. Through its campaign, Groww aims to capture the surge in investing among millennials, which has been enabled by easy to use <keyword id="10055209" type="UNKNOWN" weightage="20" keywordseo="investing-apps">investing apps</keyword> like Groww. The ad illustrates a dining table conversation between a son and his father, where the father lectures the son on the complexities involved in choosing the right stock. In contrast, the son goes ahead and buys shares in his father’s company with just a few clicks. The film has been launched on television and all social platforms of the brand and can be viewed here: <div type="Youtube" id="empCzxhnLVs" title="Stock Investing - Made Easy &amp; Simple | Download Groww | #InvestWithGroww" thumbUrl="https://i.ytimg.com/vi/empCzxhnLVs/mqdefault.jpg"></div> The film has been conceptualized by <keyword id="7644795" type="LOCATION" weightage="20" keywordseo="The-Script-Room">The Script Room</keyword>. The ad film, part of the campaign, talks about one of the most popular wealth creation avenues – stocks. Laced with humor, the ad conveys a serious point of investing early by bringing to life the core creative idea – To make wealth, one needs to invest smart and invest early. Commenting on the new ad campaign, Harsh Jain, Groww said, “With an easy-to-use interface and robust technology offering, Groww aims to make investing easy and smart for the younger generation and democratize wealth creation. The film’s narrative highlights these aspects in a simple yet effective manner, and we hope this will resonate well with our target audience.” According to Rajesh Ramswamy (Ramsam), Co-Founder, The Script Room, “Through this campaign, we wanted to offer a refreshing POV of youngsters in a category in which they have never been taken seriously. With any financial communication, much is lost in jargon. We wanted to avoid this and stick to a casual tone to make it more understandable and relatable.” The COVID pandemic has proved to be an inflection point for stock investing in India. The number of new Demat accounts opened this year have been the highest in our history. According to BSE, the number of mobile trades has tripled since March, while according to NSE, Mobile trades now account for a quarter of the cash market deals. This growth is predominantly fuelled by apps like Groww that have made it easier for millennials and GenZ to invest in the stock market by removing complicated paperwork and long waiting time, as used to be the case earlier. The Groww app also provides all the necessary resources which an investor may require to conduct in-depth stock research: such as information about the company’s financials, peer comparison, shareholding pattern, live market activity, etc. In September, Groww had raised a Series C funding round of $30 mn (220 Cr), led by YC Continuity. The round also saw participation from its existing investors - Sequoia India, Ribbit Capital, and Propel Ventures.

Groww's latest ad targets millennials for their newfound interest in stocking

<ul><li>Several investment platforms including Paytm, Groww, and Upstox allow investors to pre-apply for the IPO and not miss out on exciting bids.</li><li>Nykaa and PolicyBazaar are all set to open their IPO bids in the next few days.</li><li>Check the latest updates on <a href="https://www.businessinsider.in/">Business Insider</a></li></ul>To save you from the hassle of remembering the exact initial public offering (IPO) dates and not missing out from any exciting IPO bids, several investment platforms have started offering ‘pre-apply’ options. Paytm, Groww, Upstox, Angel One and ICICIdirect are some of the investment platforms offering options to apply for the IPO in advance. Pre-application for an IPO is a way to apply for IPOs before they go live and are open to subscribe for three days. Here, the system stores the pre-IPO bids and later when the IPO is live, it submits the application. This way you do not have to remember dates of IPOs and bid for it beforehand. The <keyword id="6373974" type="General" weightage="20" keywordseo="upcoming-ipo" source="Orion">upcoming IPO</keyword> worth using this feature are Nykaa, PolicyBazaar, Fino Payments Bank and Paytm. Currently, you can pre-apply for Nykaa’s IPO, which starts from October 28 and closes on November 1. <keyword id="6047616" type="General" weightage="20" keywordseo="policybazaar-ipo" source="Orion">Policybazaar IPO</keyword> starts on November 1 and November 3. At present, the investors can apply for an IPO only when it opens for a three-day period. A lot of investors, especially those who do not trade actively, miss the opportunity to invest in an IPO due to stringent timing, network issues and server glitches. Once a pre-order is placed, investors will be notified on every step of the IPO application process like unified payments interface (UPI) mandate, request to block the IPO application amount and successfully place your bid. To pre-apply for an IPO on Upstox, follow these steps: (Steps to pre-apply would be similar in all investment apps) <ul><li>Login to Upstox using your 6-digit Pin or Biometrics and visit the IPO page under the ‘Discover’ tab.</li><li>Click on the pre-apply option on the page.</li><li>Check the detailed information of an IPO.</li><li>Fill in the required details and click to continue.</li><li>Pre-application for IPO will be created and you will see a UPI mandate message stating the date on which you will receive UPI mandate notification to block your bid amount.</li><li>Check your Pre-apply IPO application under My IPO section.</li><li>In case you want to delete your pre-application of an IPO, click ‘View More’ under ‘My IPO’ where you will be able to see the ‘Delete Application' option. You can delete your pre-IPO application anytime before the IPO closes.</li></ul>Here are steps to pre-apply for an IPO on Groww: <ul><li>Log in to your net banking account using your customer ID and password.</li><li>Go to the request tab on the left side of the screen.</li><li>Scroll down and find the IPO/Rights Issue option.</li><li>On the next screen you will see a list of IPOs and rights issues live. Click on ‘Apply’ for the IPO you want to apply for.</li><li>The next screen will ask for information regarding the number of shares you want to bid for, your bid price, date of birth.</li><li>Once you proceed, you will be asked to confirm the amount to be blocked from your account, agree to necessary terms and conditions and submit the IPO application</li></ul>SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/nykaas-ipo-to-open-tomorrow-check-last-date-listing-date-and-more/articleshow/87281435.cms">Nykaa’s IPO to open tomorrow — check last date, listing date and more</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/policybazaars-parent-to-open-its-5700-crore-ipo-on-november-1/articleshow/87285929.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/policybazaars-parent-to-open-its-5700-crore-ipo-on-november-1/articleshow/87285929.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/policybazaars-parent-to-open-its-5700-crore-ipo-on-november-1/articleshow/87285929.cms">PolicyBazaar’s parent to open its ₹5,700 crore IPO on November </a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/policybazaars-parent-to-open-its-5700-crore-ipo-on-november-1/articleshow/87285929.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/policybazaars-parent-to-open-its-5700-crore-ipo-on-november-1/articleshow/87285929.cms"></a>

Here’s how you can pre-apply for upcoming IPOs of Nykaa, PolicyBazaar and Paytm

<keyword id="6370280" type="LOCATION" weightage="20" keywordseo="manila">Manila</keyword>, An earthquake measuring 6.3 on the Richter scale jolted the Davao del Sur province in the <keyword id="3750" type="LOCATION" weightage="20" keywordseo="Philippines">Philippines</keyword> on Sunday, authorities said, adding that damages were expected. The Philippine Institute of Seismology and <keyword id="1425931" type="PERSON" weightage="20" keywordseo="Volcanology">Volcanology</keyword> (Phivolcs) said the <keyword id="43061" type="COMPANY" weightage="20" keywordseo="quake">quake</keyword>, which struck at 12.22 p.m. (local time), hit at a depth of 15 m, about 6 km southeast of <keyword id="6367959" type="LOCATION" weightage="20" keywordseo="magsaysay">Magsaysay</keyword> town, reported The institute said the quake, which was tectonic in origin, will trigger aftershocks and cause damage. The tremors was also felt in Kadapawan City, Koronadal City in South Cotabato and other areas in the <keyword id="344711" type="LOCATION" weightage="20" keywordseo="Mindanao">Mindanao</keyword> region. It was not immediately known if there were any casualties or injuries. The Philippines has frequent seismic activity due to its location along the Pacific "Ring of Fire". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/heres-why-you-arent-being-able-to-apply-for-brookfield-reit-ipo-through-zerodha-groww-angel-broking-and-other-stockbroking-apps/articleshow/80686457.cms">Here's why you aren't being able to apply for Brookfield REIT IPO through Zerodha, Groww and other stockbroking apps</a> <a href="https://www.businessinsider.in/stock-market/news/analysts-explain-why-indigo-paints-shares-fell-with-a-thud-just-like-burger-king-and-mrs-bectors-and-what-to-do-with-it-now/articleshow/80704864.cms">Indigo Paints joins the league of Burger King and Bector's — frenzied IPOs that fizzled out</a> <a href="https://www.businessinsider.in/tech/news/the-india-stack-that-bill-gates-and-sundar-pichai-so-love-is-set-to-get-much-bigger-thanks-to-the-indian-governments-new-blockchain-strategy/articleshow/80718403.cms">The India stack that Bill Gates and Sundar Pichai so love is set to get much bigger – thanks to the Indian government’s new blockchain strategy</a>

Earthquake of 6.3 magnitude hits Philippines

<ul><li>Indians are heavily <keyword id="35175" type="ORGANIZATION" weightage="20" keywordseo="investing">investing</keyword> in <keyword id="373404" type="ORGANIZATION" weightage="20" keywordseo="Financial-Assets">financial assets</keyword> and bulk of that money is routed via startups like <keyword id="759851" type="COMPANY" weightage="20" keywordseo="Zerodha">Zerodha</keyword>, Upstox and others.</li><li>In the last two decades, financial <keyword id="41933" type="ORGANIZATION" weightage="20" keywordseo="assets">assets</keyword> per adult in India gained 2%, while non-financial assets fell 8.4%, as per a Global Wealth Report 2021 by Credit Suisse.</li><li>Tech savvy broking firms like Zerodha, Upstox hold double digit market share in terms of number of unique investors as compared to traditional stock brokers like Motilal Oswal, Angel Broking.</li></ul>Financial assets in India have been on an uptrend in at least the last two decades as financial assets per adult in India have gained 2% between 2000 to 2020, while non-financial assets fell 8.4%, shows Global Wealth Report by Credit Suisse. The data indicates rising interest of individuals in financial assets like stocks, bonds, mutual funds. Adding to it, data from the Reserve Bank of India (RBI) shows that in the year ended March 2020, the net financial assets in India — defined as gross financial assets less financial liabilities — jumped from ₹13.73 lakh crore in FY19 to ₹15.62 lakh crore in FY20 due to decline in borrowing from banks. Since interest rates have remained low in the country for quite some time, investors have shifted more savings towards soaring markets. Many new retail investors entered the industry in the last one year as interest rates kept depleting and markets kept surging. In fact, 14.2 million demat accounts have been opened in FY21, according to SEBI data. “The net financial assets of Indian households have grown due to fall in bank deposits and increase in investments. Lower interest rate environment, combined with friction-less access to financial markets due to fintech services and online brokers, is one of the key reasons for this spike in financial assets in India. As of January, India's total demat account stood at 51.5 million, a 26% increase compared to the end of FY20,” said Nikhil Kamath, cofounder of Zerodha. Most new investors that have come in the last one year are lured because of the record high Sensex/Nifty 50 levels and ease in opening a demat account, doing e-KYC through popular online trading platforms like Zerodha. Zerodha holds 18.85% market share with 33.9 lakh unique active investors followed by Upstox with 10.9% market share with19.6 lakh unique active investors, reveals data by stock market analytics platform Trade Brains. These online trading platforms hold greater market share over traditional broking firms like Angel Broking, ICICI Securities and Motilal Oswal Services. <table style="border-width: initial; border-style: none;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Top 5 stock brokers </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Active clients </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Market share </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Zerodha </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">33,91,059 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">18.85% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Upstox </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">19,60, 861 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">10.90% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Angel Broking </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">14,54, 167 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">8.08% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">ICICI Securities </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">14,35,356 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">7.98% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">HDFC Securities </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">9,44,091 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">5.25% </td></tr></tbody></table>(As per data from Trade Brains as of March 2021) Indian household’s cash and savings have been deployed into the market because of ease in online investment procedures like e-KYC, payment gateways, access to relevant information on fingertips and FOMO (fear of missing out) effects, highlights Neelabh Sanyal, chief operating officer and cofounder of Kuvera. “Minimum investment options by banks and mutual funds, subdued returns on non-financial assets such as real estate and availability of surplus cash due to pandemic have attracted investors to financial markets. Besides, the investor is also evolving and naturally gravitating to financial assets due to higher transparency, standardisation, liquidity and strong regulatory environment as compared to non-financial assets,” said Sanyal. Ravi Kumar, founder and chief executive of Upstox feels that financial assets will continue to grow in the coming time as investors have learned the importance of investing. "Indians are increasingly preferring financial assets over physical assets. While non-financial assets give a sense of ownership, financial instruments such as mutual funds and equities are easy to liquidate. Also, due to the pandemic people have learnt the importance of investing, portfolio diversification, and hence financial assets will continue to grow in the future," said Kumar. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/twitter-is-giving-away-140-free-nfts-to-followers-and-theyre-not-available-any-other-way/articleshow/84010546.cms">Twitter is giving away 140 free NFTs to followers — and they’re not available any other way</a> <a href="https://www.businessinsider.in/business/startups/news/new-technology-is-putting-conventional-jobs-out-of-business-msme-exchange-panelists-highlight-on-how-it-helps-in-the-long-run/articleshow/84013275.cms">New technology is putting conventional jobs out of business -- MSME Exchange panelists highlight on how it helps in the long run</a> <a href="https://www.businessinsider.in/business/startups/news/swiggy-coo-vivek-sunder-will-be-exiting-the-company-by-october/articleshow/84010468.cms">Swiggy COO Vivek Sunder will be exiting the company by October, CEO Sriharsha Majety may take over</a> <a href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-stocks-tank-after-march-quarter-results/articleshow/84010118.cms">Vodafone Idea shares in deep red as an uncertain future looms</a>

Zerodha, Upstox and other broking apps are minting money as FOMO and easier access drive Indians to stock markets

Mumbai, <keyword id="119524" type="DOMAIN" weightage="20" keywordseo="Magma-Fincorp">Magma Fincorp</keyword> will raise up to ₹3,000 crore through <keyword id="6380698" type="UNKNOWN" weightage="20" keywordseo="debt-securities">debt securities</keyword> in the next <keyword id="44623" type="PERSON" weightage="20" keywordseo="Financial-Year">financial year</keyword> FY21-22 through debt securities. In a regulatory filing, the non-banking financial company has said that its <keyword id="136326" type="COMPANY" weightage="20" keywordseo="Board-of-Directors">Board of Directors</keyword> has approved the issuance of debt securities in the nature of non- convertible debt securities -- <keyword id="2265341" type="ORGANIZATION" weightage="20" keywordseo="secured">secured</keyword>, unsecured, subordinated debentures and so on. The issuance of securities of up to ₹3,000 crore will be done in one or more series or tranches through private placement. The filing said that the banks, pension funds, mutual funds and other entities or individuals including but not limited to multilateral development organisation, institutional investors, foreign portfolio investors, financial institutions, companies among others. The tenure of the secured debentures would be up to 10 years, while that for unsecured debentures would be up to 10 years or perpetual. The tenure of subordinate debentures will be at least 5 years. SEE ALSO: <a href="https://www.businessinsider.in/policy/economy/news/how-big-is-indias-debt-and-should-it-be-a-worry/articleshow/80688623.cms">How big is India's debt and should it be a worry?</a> <a href="https://www.businessinsider.in/stock-market/news/heres-why-you-arent-being-able-to-apply-for-brookfield-reit-ipo-through-zerodha-groww-angel-broking-and-other-stockbroking-apps/articleshow/80686457.cms">Here's why you aren't being able to apply for Brookfield REIT IPO through Zerodha, Groww and other stockbroking apps</a> <a href="https://www.businessinsider.in/stock-market/news/analysts-explain-why-indigo-paints-shares-fell-with-a-thud-just-like-burger-king-and-mrs-bectors-and-what-to-do-with-it-now/articleshow/80704864.cms">Indigo Paints joins the league of Burger King and Bector's — frenzied IPOs that fizzled out</a>

Magma Fincorp to raise up to ₹3,000 crore through debt securities in FY22

<ul><li>This International Women’s Day, <keyword id="2307576" type="PERSON" weightage="20" keywordseo="bumble">Bumble</keyword>, Levi’s, <keyword id="180327" type="COMPANY" weightage="20" keywordseo="Shell-India">Shell India</keyword>, Adidas and Groww celebrated sisterhood and solidarity.</li><li>We couldn’t help but notice how all of the above mentioned brands used the word ‘move’ in their ads.</li></ul>This women’s day, our inbox was flooded with all kinds of ads! Some simply offered a special discount to women (thanks, no thanks) and some took a genuine interest in finding out about women from across the country and convert their stories into small ads. Every year, the International Women’s Day on March 08 brings an opportunity for brands to shine a spotlight on a few underrepresented groups and this year, brands did not disappoint! They beautifully showed women conquering patriarchy, breaking various stereotypes associated with beauty and body types, celebrated a few women who have made it in male-dominated industries or simply raised a toast to female companionship. However, we couldn’t help but notice that ‘move’ was one of the most common words used this year. Five brands this year talked about solidarity, sisterhood and how one woman breaking the glass ceiling and pursuing her dreams sets a ripple effect by inspiring a group of women to ‘move along.’ They celebrated women who take charge and reminded them to keep moving like they do. Levi’s ad titled ‘When you take a step, we all move’ is an ode to the collective movement of women who are moving ahead with strength and shaping a massive cultural change. The film features brand ambassador <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> alongside diverse women from everyday walks-of-life dreaming, believing, and taking the step with confidence to live their next big thing. As each woman finds confidence and comfort in expressing their fearless pursuits, it inspires people around her to join in and move with her. So, ‘Moving forward’ and encouraging others to keep moving along seemed to be the theme this year. <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> Bumble’s ‘All Our Moves’ campaign celebrates and champions all the courageous moves women in India make everyday – the seemingly unnoticed, imperfect, vulnerable and yet audacious, sometimes outrageous, but ultimately courageous first moves. The moves that women themselves will always keep a count of. These everyday first moves may not always go down in history but they take us a step forward in building an inclusive, equal society. <div type="Youtube" id="_f8KPREKEgQ" title="All Our Moves" thumbUrl="https://i.ytimg.com/vi/_f8KPREKEgQ/mqdefault.jpg"></div> International energy company, Shell India’s Women’s Day campaign is titled ‘Great Things Happen When We Move.’ It is a campaign about women who have displayed courage and motivation to realise their ambitions by doing one simple thing - moving forward. It encourages Indian women to keep moving by highlighting the stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading stuntwoman, and Sumitra Senapaty, founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women. <div type="Youtube" id="ymjkC23GUfU" title="Truck Driver | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/ymjkC23GUfU/mqdefault.jpg"></div> <div type="Youtube" id="5FAo9qIwK3U" title="Stuntwoman | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/5FAo9qIwK3U/mqdefault.jpg"></div> <div type="Youtube" id="WPa2Gz2Hfb8" title="Solo Traveller | Great Things Happen When We Move #MoveWithShell" thumbUrl="https://i.ytimg.com/vi/WPa2Gz2Hfb8/mqdefault.jpg"></div> Groww’s #OneStepCloser reminds us how ‘when one woman moves forward, more women move forward. It talks about bridging the gender-based wealth gap in the world by encouraging women to invest in themselves and in their future. <div type="Youtube" id="pzVgL7NGd24" title="This Women's Day, Get #OneStepCloser with @Groww" thumbUrl="https://i.ytimg.com/vi/pzVgL7NGd24/mqdefault.jpg"></div> Adidas’ Watch Us Move campaign is also a celebration of womanhood and freedom of movement. Through 'Watch Us Move', the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism. It reminds how sport is beyond caste, socio-economic status, physical and psychological barriers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> So this women’s day, as Finding Nemo’s Dory would say, just keep moving!

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The most used theme in ads this women’s day: MOVE

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