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2 mins read
Zydus Cadila launches drug for treating breast cancer under the brand name 'Ujvira'
Zydus Cadila launched Trastuzumab Emtansine, the first Antibody Drug Conjugate (ADC) biosimilar and…
1 min read
Hero Electric appoints Piyush Prasad as national business head
Commenting on the appointment, Hero Electric CEO Sohinder Gill said, "we are delighted to have Piy…
PTI
1 min read
Hero Electric ties up with SBI for dealer inventory financing
Commenting on the tie-up, Hero Electric CEO Sohinder Gill said, "We are pleased to have SBI as our…
PTI
1 min read
Three out of top five consumer based brands in India are foreign-origin: Study
It seems that when it comes to customer loyalty, foreign brands in India are leading the way. …
2 mins read
Cristiano Ronaldo has been branded a 'fool' and accused of belittling Germany during a thumping Portugal loss
The former Liverpool midfielder Dietmar Hamann says an audacious piece of skill from Ronaldo helped…
Barnaby Lane
3 mins read
Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero
Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sarto…
6 mins read
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
For Bacardí, Music Was Never Just a Tool But a Medium to Give Back to Our Audiences: Anshuman Goenk…
8 mins read
Leaked McDonald's memo demands franchisees support paid sick leave and a 10% 'hero' raise for workers, as the fast-food giant faces backlash over workers' struggles
Almost certainly there will be more difficult decisions ahead. Our system, like the rest of the wor…
Kate Taylor
1 min read
Hero Cycles founder Om Prakash Munjal dies at 87
He is survived by a son and four daughters. Munjal's cremation will take place on Friday in the Mod…
4 mins read
10 more weapons required to win the battle of mindshare
Usually, advertisement is used as the most common weapon to fight this battle, but advertisement ha…
3 mins read
How Kleenex, Jacuzzi, and other big brands become generic names
If you consider the most popular genericized products, many of them were the first or best version …
Chris Weller
2 mins read
Hero India Ropes In Top BMW Tech Honcho As R&D Head
The Munjal-family run two-wheeler company Hero MotoCorp has appointed a top automobile designer fro…
Pankaj Doval
2 mins read
Honda To Set Up World’s Largest Scooter Plant In Gujarat
The company, which leads the scooter market with a 53% share in domestic mkt, would have two assemb…
Economic Times
6 mins read
Power Women: I Was Fired From My Own Company & What I Learnt From It
The Hindu system of thought has a very powerful core concept: Tat Tvam Asi or I Am He. Instead of w…
3 mins read
How Taco Bell's Lead Innovator Created The Most Successful Menu Item Of All Time
Gomez was eventually able to perfect the shell by using the same corn masa found in Doritos. He als…
Ashley Lutz
3 mins read
Foursquare Just Hit The Reset Button - Will This Brand New App Finally Make The Startup Worth Billions?
Visually, Crowley's creation is a win. Design shop Red Antler worked with Foursquare on a new "wate…
2 mins read
Ola Electric continues to lose market share as Bajaj Auto and TVS Motor gain
The Indian electric two-wheeler market has reported subdued sales in September 2024, with 88,156 el…
2 mins read
India beats the US to emerge as the second-biggest market for 5G smartphones
India has emerged as the second biggest market for 5G smartphones in the world, beating the US to t…