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1 min read

KKR beats MI in terms of brand value, CSK and RCB continue to lead

Chennai Super Kings continues to be the Indian Premier League (IPL) team with the highest brand val…

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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…

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2 mins read

Not a six, IPL hits a ten as it turns into a decacorn

The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…

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1 min read

Not just IPL championship, Dhoni’s CSK tops Rohit’s MI in brand value too

Here are the IPL teams that command the highest brand value as per the Houlihan Lokey Indian Premie…

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5 mins read

Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog

According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…

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IPL media rights value can touch $50 billion: Chairman Arun Dhumal

IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to t…

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4 mins read

IPL brand value falls for first time in 6 yrs, says report

The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…

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1 min read

Checkout IPL teams and their net brand value; Shahrukh Khan's KKR holds the third spot

According to Duff & Phelps, Mumbai Indians retained the top spot in the franchise brand rankings fo…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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7 mins read

What makes Virat Kohli the most loved brand ambassador during IPL

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

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2 mins read

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…

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5 mins read

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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2 mins read

How IPL can make Indian brands #Atmanirbhar

IPL this year will prove to be a greater opportunity for the Indian brands to invest and gain visib…

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2 mins read

With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning

Great Learning has announced the appointment of Virat Kohli as its brand ambassador.

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3 mins read

ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information

With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice.

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4 mins read

How IPL Teams (Franchises) make money

From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…