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1 min read

JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…

PTI   


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1 min read

Following Rohit Sharma's accusation, IPL broadcaster Star Sports denies airing audio of any personal conversation

IPL broadcaster Star Sports on Monday denied airing the audio of any personal conversation involvin…

PTI   


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3 mins read

IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in …

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2 mins read

IPL 2024: Will rain play spoilsport in much-awaited blockbuster CSK vs RCB clash?

Following the rain threats during the clash between Royal Challengers Bengaluru (RCB) and Chennai S…

ANI   


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5 mins read

Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog

According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…

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1 min read

JioCinema breaks world record with over 3.2 crore viewers during IPL final

JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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2 mins read

Star Sports gets a tech upgrade for IPL 2023: Dolby Atmos, Real-time Highlights, Ambience-only mode, and more explained

Star Sports Network, the official broadcaster of TATA IPL 2023, is introducing new features to make…

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4 mins read

Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events

Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…

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2 mins read

Zee and Sun TV might not have won IPL media mandates but here’s how they will benefit from the IPL auction

Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…

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4 mins read

Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert

Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…

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4 mins read

Mukesh Ambani’s Viacom18 bags digital rights of IPL, while Star grabs TV rights

Mukesh Ambani-backed Viacom wins digital rights of Indian Premier League for ₹20,500 crore while St…

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2 mins read

It’s Ambani vs Disney vs Sony as Amazon plans to back out on the eve of IPL broadcast rights auction

Earlier, two of the world’s richest men, Jeff Bezos and Mukesh Ambani were expected to clash o…

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4 mins read

Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs

Viacom18 paid a record ₹23,750 crore last month to bag two and a half bundles of IPL’s media rights…

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3 mins read

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…