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2 mins read

Most Internet users avail of OTT services; 53% of them from rural areas: Report

As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…

PTI   


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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

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Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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Explained: How video commerce is helping online shoppers try before they buy

Explained: How video commerce is helping online shoppers try before they buy

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2 mins read

In-Content Advertising shows higher uplift in multiple brand parameters: Study

The insights of this study on ICA were derived by Kantar and Orbit

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3 mins read

Indians are saving more and working longer hours to meet living expenses, says study

Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…

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Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report

Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report

Soniya Tiwari   


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1 min read

Over 7 in 10 Indians now prefer to chat with businesses: Meta report

In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…

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3 mins read

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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2 mins read

Summer vacations are here, and parents are worried about kids sticking to screens

Ahead of the summer vacation, 85 cent parents are worried about kids spending excessive screen time…

PTI   


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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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1 min read

Australia reports highest single-day Covid deaths

Australia on Friday reported the highest single-day Covid-19 deaths in recent months as the country…

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5 mins read

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study

The new CX+ study released by Kantar today assesses retailers based on a unique combination of thei…

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3 mins read

The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar

India is set to become the third largest TV advertising market within the next two years due to a r…

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3 mins read

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

Bharat users are at par with India users when it comes to participating in online financial activit…

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands