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3 mins read

Dollar stores are the new hot spot for beauty dupes

Dollar General and Dollar Tree have expanded their beauty selection in recent years, adding brands …

Alex Bitter   


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3 mins read

I swear by these 2 South Korean sunscreens and would not touch anything made in the US

Sunscreen protects you from cancer-causing UV rays and even prevents wrinkles. Here are my two favo…

Amanda Goh   


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3 mins read

I'm an American who's lived in South Korea for 3 years, and my new beauty routine makes my skin look better than ever

As an American living in South Korea, my beauty routine has changed from wearing bold, heavy makeup…

Eliza Mikunda   


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1 min read

Miss America said being the first Korean-American contestant to win shows how the pageant has become 'incredibly progressive'

Emma Broyles is the first Miss Alaska and Korean-American contestant to become Miss America. She to…

Samantha Grindell   


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1 min read

D2C nutrition brand Wellbeing Nutrition raises $10 million in funding led by Hindustan Unilever

Founded in 2019, Wellbeing Nutrition is a D2C nutraceutical company with a presence in D2C, digital…

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4 mins read

TikTok is flooded with people swearing Korean skincare fixed their acne. 2 dermatologists weigh in on why it actually works

Anecdotes of Korean skincare clearing up acne within weeks are flooding TikTok. Insider spoke to 2 …

Reena Koh   


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6 mins read

Popular K-beauty retailer Peach & Lily launched its own skincare line — we tried it and found the formulas to be gentle and effective

K-beauty retailer Peach & Lily recently launched its own skincare collection. Here's what we though…

Mara Leighton   


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1 min read

These popular K-beauty watermelon masks and moisturizers keep selling out — we tried the skincare brand's bestsellers to figure out why

The concept of curating and introducing natural K-beauty products to US shoppers led them to everyo…

Connie Chen   


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6 mins read

Korean-American influencers say US interest in Korean culture is helping their careers, but they worry it could also be masking casual or overt racism

Insider spoke to six Korean-American influencers about how the popularity of Korean culture, food, …

Lindsay Dodgson   


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2 mins read

Where to watch Korean dramas and movies in India

Netflix is the most popular streaming service for Korean movies and drama in India. But there ar…

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4 mins read

This site is basically like Sephora for Korean beauty and skincare — and it makes it easy to discover all the coolest new K-beauty products

Soko Glam is the Sephora of K-Beauty. It's great for both veterans and newcomers of its skincare pr…

Mara Leighton   


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1 min read

I tried a 10-step Korean skincare routine, and it actually made a difference for my skin — here's what it's like

The major pros are that with such an involved routine there's virtually no way your skin will not i…

Mara Leighton   


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5 mins read

Raquel Laneri   


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1 min read

A South Korean beauty brand admitted that its product marked 'I'm paper bottle' is actually a plastic bottle wrapped in paper

Innisfree has been accused of "greenwashing" after consumers pointed out that the "paper" bottle st…

Mia Jankowicz   


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1 min read

Lourdes Avila Uribe   


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2 mins read

Miss Alaska makes history as she is crowned the new Miss America

The Miss America pageant aired on Thursday on Peacock. Miss Alaska Emma Broyles won the pageant, ma…

Samantha Grindell   


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1 min read

Miss America said she wants to be 'incredibly opinionated' about politics during her reign

Miss America 2022 Emma Broyles told Insider she thinks it's still important to have a voice and not…

Celia Fernandez,Samantha Grindell   


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1 min read

The newest Miss America is thrilled the pageant ditched its swimsuit competition

Emma Broyles, the first Miss Alaska to be Miss America, told Insider she's glad contestants "don't …

Samantha Grindell   


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3 mins read

This $36 Korean beauty product has totally transformed my skin

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Jada Wong