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<ul><li>Apparel, F&amp;B and hospitality chains flock to spiritual centres like Dwarka, Bodh Gaya and more.</li><li>The government’s initiatives to improve air, road and rail connectivity in these areas, are aiding the surge in footfalls.</li><li>Jefferies says that the most popular pilgrimage towns attract anywhere between 10 to 30 million tourists every year. </li></ul>India’s retail boom has reached its most key religious centres too. There is a <keyword id="20392659" type="General" weightage="20" keywordseo="spykar" source="keywords">Spykar</keyword> store in Somnath, while Shirdi’s tourists can now shop for FabIndia kurtas. You can spot a Blackberrys outlet in Bodh Gaya, and a Zudio in <keyword id="19901642" type="General" weightage="20" keywordseo="varanasi" source="keywords">Varanasi</keyword>. Food and beverage chains like Domino's, KFC and Burger King are not behind, establishing their presence even in isolated religious sites like Puri, Katra, Ajmer and more. While a lot has been said about the growth of retail and hospitality in Ayodhya, there has been a slow yet steady growth in retail chains’ expansion across pilgrimages in the country. “This trend reflects a broader shift in tourist preferences, with travellers seeking transformative experiences beyond traditional rituals. The rise of urban spiritual tourism is catering to this desire, attracting visitors to cities known for their deep religious and spiritual significance,” says a report by real estate consultancy CBRE. The report identifies Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and <keyword id="19900587" type="General" weightage="20" keywordseo="madurai" source="keywords">Madurai</keyword> as key cities witnessing this retail boom. Retail brands are adapting their offerings at mall clusters as well as high-street locations. “Local governments and businesses are joining forces to create unique retail experiences. This includes integrating local practices into the design and offerings of shops, restaurants, and hotels,” says CBRE. Cities like Amritsar, Varanasi, Madurai, Puri, Guruvayur, etc. are leveraging their unique culinary traditions and local fashion expertise to give tourists a taste of town beyond spirituality. Infrastructure growth aids surges in spiritual tourism As per a report by Jefferies, the most popular religious centres in India attract an annual tourist traffic of 10-30 million despite the existing infrastructural bottlenecks. And, most such cities are now undergoing an infrastructural upgrade — which will bolster their growth. The state and central governments are working on well-connected roads, airports, and public transportation. It’s also aiding the development of hotels, guesthouses, and wellness centres to ensure a comfortable stay for the tourists. “The rapid expansion of spiritual tourism in India is driving the growth of the country's faith-based tourism market. Government initiatives to promote tourism and improve connectivity between pilgrimage sites are further boosting this growth. The rise of online retail platforms offering easy access to faith-based products and services is also a key factor,” says <keyword id="20177586" type="General" weightage="20" keywordseo="anshuman-magazine" source="keywords">Anshuman Magazine</keyword>, chairman &amp; CEO - India, South-East Asia, Middle East &amp; Africa, CBRE. While Jefferies expects footfalls to average 50 million in Ayodhya, other pilgrimage centres too are growing fast. “India boasts of a wide diversity of tourism types including historic monuments, culture &amp; heritage, beaches, hill stations and more. Religious tourism is still the biggest segment of tourism in India,” it adds. Along with retail chains, high-end hospitality brands are making their inroads into these cities. Apart from Taj, ITC, Lemon Tree, Novotel, <keyword id="21111452" type="General" weightage="20" keywordseo="j-w-mariott" source="keywords">J W Mariott</keyword> and Mayfair are some of the chain brands that are setting up boutique as well as experiential hotels in these cities. “Major hotel chains are adapting to the evolving preferences of spiritual tourists, offering clean, hygienic, and family-friendly accommodations that command premium pricing. Branded hotels are emerging as key players, offering a blend of comfort and traditional hospitality tailored for spiritual seekers,” says CBRE.

Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

Tirupati, Lucknow, Madurai and other non-metros that transacted the most for movies, as per BookMyShow

With the steep hike in <keyword id="169012" type="General" weightage="100" keywordseo="yarn" source="Orion">yarn</keyword> prices continuing the garment industries in <keyword id="6517945" type="General" weightage="80" keywordseo="tiruppur" source="Orion">Tiruppur</keyword> are in crisis. Several units are not functioning for the past several months with most of them getting outsourced orders from major garment exporters. Exporters of Tiruppur, which is considered the knitwear hub of <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword>, are in a tough situation as they are unable to execute international orders that they have taken. This, according to exporters, would lead to the market going elsewhere. It may be noted that Bangladesh and Vietnam are two major contenders for European and United States markets along with India and Sri Lanka. While the economic crisis in Sri Lanka has already taken its toll on that country, with the industry slumping, the spiraling yarn prices have led to a grinding halt for several units in Tiruppur. It may be noted that the prices of all varieties of Yarn were moving around Rs 220-290 per kg during 2021 but after the yarn mill owners increased prices, the commodity touched more than Rs 400 per kilogram. The exporters are not able to negotiate prices with the buyers and hence there is a decline in the orders as high yarn prices take the industry to losses. An exporter who does not want to be named, while speaking to IANS said: "High yarn prices are making it difficult for us to negotiate orders. In August 2021, the prices of one kilogram of yarn were 220, but now the prices in April -May have touched around Rs 440 per kg." He said that the industry cannot survive at the price of yarn as there would be huge losses to the exporters and hence most of the companies are either shut or operating with a minuscule workforce. The exporter said that as they could not employ, a large number of workers from North Indian states and from North Eastern states have left Tiruppur for good. Several local workers from the districts of <keyword id="103531" type="General" weightage="50" keywordseo="pudukottai" source="Orion">Pudukottai</keyword>, Dindigul, <keyword id="6373821" type="General" weightage="50" keywordseo="madurai" source="Orion">Madurai</keyword>, and <keyword id="185024" type="General" weightage="50" keywordseo="tiruvannamalai" source="Orion">Tiruvannamalai</keyword> have also left for their home districts as there are no jobs in Tiruppur. Ravisekhar. K, a worker from Pudukottai in <keyword id="20154" type="General" weightage="50" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword> while speaking to IANS said: "I was living at Tiruppur with my friends and now almost all of us are leaving the garment city. There is no work and we were earning around 23000 Rs per month. I don't know what I am going to do in my village other than farming. However, farming will not yield much money, and my family consisting of a father, mother, wife, and two children will have to starve. It's a very sad state of affairs." Notably, there are around 1.30 lakh migrant workers in the various garment factories of Tiruppur and if the crisis continues, it will affect a large number of families who are dependent on this industry. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/air-passenger-volume-will-double-from-200-min-to-400-mn-in-7-10-years-scindia/articleshow/93743327.cms">Air passenger volume will double from 200 min to 400 mn in 7-10 years: Scindia</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/it-dept-seeks-to-prosecute-anil-ambani-for-holding-secret-funds-in-swiss-accounts/articleshow/93742866.cms">IT dept seeks to prosecute Anil Ambani for holding secret funds in Swiss accounts</a>

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Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

Katya Naidu

Tirupati, Lucknow, Madurai and other non-metros that transacted the most for movies, as per BookMyShow

Eetika Kapoor

Tiruppur garment industry in crisis due to a steep rise in yarn prices

IANS

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