You Searched For "marketing to generation z" and got 20 results
Sort By:
3 mins read
The price of being a bridesmaid can quickly add up — and some Gen Z and millennials don't want to pay it
Women are documenting their bridesmaid costs on social media and some are sharing that it's OK to s…
Ana Altchek
3 mins read
AI skills could help professionals seize more job opportunities, accelerate Gen Z careers: Microsoft-LinkedIn report
Although AI taking over jobs seems far off, the real and present danger is humans leveraging AI aga…
6 mins read
These are the 5 luxury items China's Gen Z is going nuts for, a retail expert says
A retail expert told BI there are 5 luxury items Chinese Gen Zers love, and it looks like the quiet…
Aditi Bharade
3 mins read
Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.
Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…
Aditi Bharade
6 mins read
Gen Z's new status symbol
There's an alarming surge in facial injections driven by young people. In a remote, online world, t…
Eve Upton-Clark
5 mins read
These Gen Z managers are doing things very differently and it seems to be paying off
Zoomer bosses told Business Insider they prioritize their employees' mental health and are "strict"…
Lindsay Dodgson
4 mins read
Why Gen Z is feeling so good about money right now
Compared to Gen X and baby boomers, a new TransUnion survey found Gen Zers are "the most stable" wh…
Ayelet Sheffey
6 mins read
Meet the Roadmap Generation: High-achieving Zoomers are taking an aggressive, long-term approach to planning their careers
Meet the Roadmap Generation: A professional cohort of recent graduates and early-stage careerists w…
Erin Snodgrass
2 mins read
Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win
Kamala Harris got some of the country's top designers to design her new merchandise collection, and…
Aditi Bharade
3 mins read
Millennial and Gen Z retirements might actually be OK while boomers and Gen X could struggle. It's due to how savings have changed over time.
A Morningstar report found that boomers and Gen Xers are likelier to face shortfalls in retirement,…
Ayelet Sheffey,Madison Hoff
3 mins read
How Gen Zers can beat negative stereotypes in a tough job market
Khyati Sundaram, the CEO of Applied, shared why Gen Z may be facing bias from potential employers d…
Lindsay Dodgson
9 mins read
How this Gen Z founder got the coolest girls in the world to wear her jeans, from Taylor Swift to Hailey Bieber — and built a multi-million dollar denim brand
Emily Bonvicini, 25, started EB Denim while in high school. It's now been worn by Kylie Jenner and …
Kelsey Vlamis
2 mins read
Gen Z wants jobs that help solve the climate crisis but has no idea how to get them
Only 1 in 20 Gen Z workers have the "green" skills companies are looking for, a LinkedIn analysis f…
Catherine Boudreau
8 mins read
It's official: Gen Z is the Hustle Generation
Contrary to what grouchy Boomers think, Gen Z is actually juggling more jobs and side hustles than …
Eve Upton-Clark
4 mins read
Gen Z is bringing back digital cameras and the post-night-out photo dump
Curated social-media feeds are out, and real, messy photos capturing candid moments are in as Zoome…
Lindsay Dodgson
5 mins read
A 'once-in-a-generation' market opportunity thanks to some unfamiliar names
One market expert sees a big chance for investors, but it's not in the household names most are fam…
Dan DeFrancesco
6 mins read
Gen Z is fleeing Instagram. The platform has a dumb new plan to win them back.
Instagram has been letting creators earn "badges" for hitting certain milestones, but they add to t…
Emily Stewart
3 mins read
Gen Z pays more for housing and has more debt than millennials did 10 years ago. That will likely impact the presidential race.
More than a decade after the Great Recession reshaped millennial life, Gen Z is now enduring its ow…
John L. Dorman
5 mins read
Gen Z workers vs. millennial bosses: 'Having high expectations and wanting work-life balance and an employer who cares isn't a bad thing'
One millennial boss said Gen Z workers don't know how to cope with everyday challenges, and a Gen Z…
Tess Martinelli
8 mins read
AI bots are replacing Gen Z influencers. Maybe that's a good thing.
Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking…