<ul><li>Shruti Kaushik, A <keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> branding expert, Featured Blockchain, Crypto, Artificial Intelligence and Data Science writer, highlights how getting the messaging right to the target audience is the main objective to pursue for companies at present. </li><li>She further writes how this can only be done by developing <keyword id="2386155" type="PERSON" weightage="20" keywordseo="brand-strategies">brand strategies</keyword> that would use storytelling as a tool. </li></ul> The impact of a street virus from China is felt everywhere in the world today. Healthcare systems are uprooted from within, economies are killed, and markets are torn. And, due to the worldwide shutdown, businesses advanced straight from relevant to irrelevant within days. But the biggest change noted during this time was “consumer behaviour”. A dramatic fall in customer spending pushed businesses into a “crisis marketing” zone. A stage that is more likely to stay for a few more years now. The advent of a new normal--Since essential buying started dominating consumer behaviour, companies instantly migrated to a creative disruption stage to secure their market presence. Which is a good thing, since this unfortunate timing proved to be a gateway of successes for numerous businesses. So, what now? Getting the messaging right to the target audience is the main objective to pursue for companies at present. This can only be done by developing brand strategies that would use storytelling as a tool. How “storytelling” as a base for <keyword id="5353405" type="PERSON" weightage="20" keywordseo="Brand-Communications">brand communications</keyword> can help companies gain more clients and customers? For best understanding, let’s use my recent use case as an example---In view of the ongoing uncertain times, I replaced the general brand communication strategy with an organic selling strategy that emphasised more into targeting inbound leads. This had to be done because the need was to create a demand. How did this convert crisis into a pool of opportunities? Storytelling might appear to be quite a basic tool, but this simple method helped my clients’ businesses achieve more than 2.5 M organic views, gain approx 350+ brand enquiries and around 100+ collaboration requests. All thanks to Linkedin marketing and select content distribution techniques. A takeaway from this use case--Storytelling as a medium of marketing after the pandemic? A mix and match of content and <keyword id="9540554" type="UNKNOWN" weightage="20" keywordseo="social-selling-techniques">social selling techniques</keyword> can do wonders for your clients right now and for the years to come. It should be noted that this change is not temporary. This sudden remodelling of businesses is here to stay. Which means, that if companies now have to survive in the “new normal”, then content and branding strategies have to be well-adjusted in accordance with this change. How can you do it for your clients or for your own brand? <ol><li>Create a series of mini-case studies.</li><li>Create short posts of about 100-150 words on how you helped your clients, your expertise and your approach in business.</li><li>Share it on all social channels with Linkedin as a must (80% of business owners are here on this platform today). </li><li>Engage with the audience and create a loyal community of followers. </li><li>Create podcast sessions and divide them into short clips. This will help the customer relate more to the brand. </li><li>Conduct some PR activities. Due to digital inflation, the demand for PR has multiplied by 3 folds. </li></ol>This was all about how brands can leverage from social selling during these times. Moving towards the industries that are booming right now (in terms of both employment and investments) due to technical shortcomings exposed by the pandemic. New Opportunities that are hidden in this transformed era of businesses Since the pandemic just rocketed around 20% of businesses online and introduced a new digital revolution, disruptive technologies like Blockchain, Artificial Intelligence, Internet of Things (IoT) and VR-AT have emerged tremendously well. As a brand strategist and a content manager for a select few Blockchain and AI-based companies under the Government of India, I have witnessed this change firsthand. The pandemic shredded off the entire technological setup followed in every country, and now Governments and even the World Economic Forum, are slowly moving towards full implementation of Blockchain across the entire public sector. This whole transition from traditional technological setup to a disruptive technological setup will increase employments by a huge number by 2025. Opportunities in the Blockchain and AI sector are going to increase, as companies are experiencing an expansion of both user base and investment interests. New generation of entrepreneurs can move into this industry and explore flourishing possibilities that are going to rise in the coming decade. Apart from this, blockchain and AI-based companies can leverage greatly from this digital remodelling, provided brand communications is set right. Final Thoughts- It is true that businesses have become stressed as consumer behaviour has changed dramatically. But if observed optimistically, a new demand has emerged across industries and brands. This new gap is where miracles of the following decade are slated to happen. - By Shruti Kaushik, A LinkedIn branding expert, Featured Blockchain, Crypto, Artificial Intelligence and Data Science writer

How to monetize on your brand communications during and after the pandemic?

<ul><li>The <keyword id="9023188" type="UNKNOWN" weightage="20" keywordseo="samsung-galaxy-tab-s7">Samsung Galaxy Tab S7</keyword> is the latest <keyword id="631044" type="PERSON" weightage="20" keywordseo="Android-tablet">Android tablet</keyword> from the Korean tech giant.</li><li>Announced in August, the <keyword id="414402" type="PERSON" weightage="20" keywordseo="Galaxy-Tab">Galaxy Tab</keyword> S7 strikes a great balance between price, performance, and features, which makes it one of the closest competitors of the iPad Pro.</li><li>All in all, the Galaxy Tab S7 delivers a premium tablet experience.</li><li><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-8-pro-smartphone-software-design-battery-life-and-performance-review/articleshow/76397463.cms">Check out the latest news and updates on Business Insider.</a></li></ul>The <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> Galaxy Tab S7 is the latest Android tablet from the Korean tech giant. In a market dominated by Apple’s iPad, the Galaxy Tab S7 is perhaps the best foot forward by Samsung. This premium Android tablet combines the best of Android and Samsung’s own software to take on the iPad Pro. But how does it fare in real life? I’ve been using the Galaxy Tab S7 for a couple of weeks now, and here’s my take on it. Samsung Galaxy Tab S7 price and availability The Samsung Galaxy Tab S7 price in India starts at ₹55,999 for the Wi-Fi version and ₹63,999 for the Wi-Fi + 4G version. It comes in black, bronze, and silver colour options. I tested the Wi-Fi + 4G version. <div type="Article" hostid="261" msid="78247730" title="Asus ExpertBook B9 first impressions – lightweight business laptop that packs a lot of power" mstype="2" mssubtype="0"></div> Samsung Galaxy Tab S7 specs – here’s what you get <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Specs </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Display </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">11-inch WQXGA, 120Hz </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Chipset </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Qualcomm Snapdragon 865+ </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Memory </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">6GB </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Storage </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">128GB </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Software </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Android 10 with One UI </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Cameras </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Rear: 13MP + 5MP </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Front: 8MP </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Battery </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">8,000mAh </td></tr></tbody></table> Samsung Galaxy Tab S7 design – simple and sturdy <div type="image" title="Samsung Galaxy Tab S7" msid="78272386" hostid="261" caption="&amp;lt;p&amp;gt;Samsung Galaxy Tab S7&amp;lt;/p&amp;gt;"></div> Samsung has kept things simple with the design of the Galaxy Tab S7. It comes in a full metal build with a brushed aluminum feel. For an 11-inch tablet, it feels sturdy in the hands and weighs 500 grams. The bezels are slim enough to get out of your way and wide enough to allow you to hold the tablet properly. The bundled S Pen attaches itself on the back, just below the camera module. The branding is minimal, which ensures the design is distraction-free. Samsung Galaxy Tab S7 display – buttery smooth and vivid <div type="image" title="Samsung Galaxy Tab S7 display" msid="78272409" hostid="261" caption="&amp;lt;p&amp;gt;Samsung Galaxy Tab S7&amp;lt;/p&amp;gt;"></div> The Galaxy Tab S7 features an 11-inch TFT display with a refresh rate of 120Hz. This high refresh rate ensures that the user experience is buttery smooth, especially when it comes to scrolling and animations. It adds a lot of value to the overall user experience. Apart from that, I found the display to be bright and vivid enough. The viewing angles are excellent, so whether you want to watch videos, read a book, or use productivity apps, the user experience is good. Samsung Galaxy Tab S7 performance – as fast as it gets The Galaxy Tab S7 is powered by the latest flagship chipset from Qualcomm, the Snapdragon 865+. This is paired with 6GB memory and 128GB storage. It runs on Android 10 with Samsung’s custom skin – One UI – on top. The pure specs don’t matter if the user experience isn’t good. Android tablets have usually been underwhelming due to a bad combination of hardware and software. However, Samsung has been working on improving its Android tablets for a long time now. It has refined its custom skin to a great extent, surpassing almost every other company out there. The result – the Galaxy Tab S7 is Samsung’s finest tablet yet, rivaling the iPad Pro in many areas. From software optimized for the tablet experience to enhanced productivity thanks to DeX, Samsung has come a long way. <div type="Article" hostid="261" msid="76658762" title="Samsung Galaxy S20 Ultra review – ultra-everything" mstype="2" mssubtype="0"></div> DeX is a feature that offers a desktop-like experience, including running applications in separate windows simultaneously. You can connect a keyboard via the dock or Bluetooth to convert the Galaxy Tab S7 into a mini laptop of sorts to enhance your productivity. Samsung Galaxy Tab S7 accessories – S Pen and keyboard dock <div type="image" title="Samsung Galaxy Tab S7 keyboard" msid="78272427" hostid="261" caption="&amp;lt;p&amp;gt;Samsung Galaxy Tab S7 keyboard&amp;lt;/p&amp;gt;"></div> The Galaxy Tab S7 comes with the S Pen bundled in the box. Samsung has improved the sensitivity and performance this time. In real-world usage, the S Pen proved to be very useful for taking notes quickly. It also supports air gestures, but it takes some effort to get them right. Additionally, you can also purchase the keyboard dock separately. It comes with a full QWERTY layout and also has a touchpad. It can be useful if you have to type a lot. Conclusion The Galaxy Tab S7 is Samsung’s finest tablet so far. Samsung has combined the best hardware available right now with Android and its own custom skin – together, it makes for great user experience. Its compact size and good build quality make for a great media consumption device that can also be used for reading and some occasional office work. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/asus-expertbook-b9-first-impressions-lightweight-business-laptop-that-packs-a-lot-of-power/articleshow/78247730.cms">Asus ExpertBook B9 first impressions – lightweight business laptop that packs a lot of power</a> <a href="https://www.businessinsider.in/tech/news/oppo-watch-review-the-best-wear-os-smartwatch-you-can-buy-right-now/articleshow/78031248.cms">Oppo Watch review – the best Wear OS smartwatch you can buy right now</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s20-ultra-review-ultra-everything/articleshow/76658762.cms">Samsung Galaxy S20 Ultra review – ultra-everything</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-8-pro-smartphone-software-design-battery-life-and-performance-review/articleshow/76397463.cms">OnePlus 8 Pro review – finally in the big leagues, but at a premium</a>

Samsung Galaxy Tab S7 review – the iPad Pro has competition, finally

The best Amazon Prime Day 2022 deals and offers

<ul><li>'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks <keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief Strategist &amp; Founder, <keyword id="9206683" type="UNKNOWN" weightage="20" keywordseo="Salt-and-Paper-Consulting">Salt and Paper Consulting</keyword>. </li><li>As a solution, he further shares 4Cs that marketers can keep in mind while targetting millennials. </li></ul> The youngest millennial would be graduating this year and the oldest would be ready to enter forties. It is understandable if the internet lingo would have made you believe they are high schoolers and undergrad Beliebers who love to follow trends and post memes. While the truth is most are working, creating those trends and didn’t have a virtual life before college. They are the core spenders in the world and the dream segment of nine out of ten brands. In the last decade justified by the abundance of internet information and acquired wokeness, they went from being the most brand loyal to least brand loyal demographic. One thing though is certain, they demand a certain shareability from every brand they engage with - shared purpose, passion and experience. So how do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them? This is where the 4Cs come in: Custom: It’s 2020 and the clutter across is so much that millennials get hooked to anything curated for them, makes them feel unique and extra special (right up there with free shipping and easy returns). Even if it is the packaging of cola, chocolate bars, shoes or headphones. The personalisation though needs to happen in both marketing and operations for it to truly work. So Sainsbury’s will do geotargeting to people around their stores and treat them with coupons on specific products and categories they have previously purchased. Content streaming sites will show different movie posters in accordance to visual preferences. Even news sites are tailoring the position of articles to the relevant interest of returning visitors. If you want to design your favorite sneakers on NikeID and get a personalized video of your favorite athlete with your design and the order confirmation - it is already a reality. These kinds of surgical custom designed products and services are the new normal, irrespective of the category. Any brand that still thinks it can prosper with the millennials by talking to all of them at the same time is basically trying to trend the thousand year old Yoda during baby Yoda’s pinnacle. And you can see it even in brand ambassador choices, luxury carmaker Audi once only signing global HollyWood sweethearts like Hugh Jackman (peak of Wolverine) &amp; Chris Hemsworth (peak of Thor) is now enlisting Stephanie Gilmore, the seven time world surfer champion and Masie Williams, best known from the cult GoT driving their electric models. The millennials want to feel the communication is realistic and made for them. Conscious: In a world that feels on the edge all the time, a sense of shared purpose can be an exceptionally underrated motivator for millennials. They were the first generation coming out of their puberty listening to the desperate warnings of climate change. While stories of dire animal extinction and water wars have been there for two decades, they are finally in a position to do something about it. So when they have to choose between two global sports shoe brands one made from ocean waste, another from regular synthetic materials, the preference shift is automatic. When for baby boomers likeability of the products is paramount, millennials desire corporations they can look upto and pride in the said association. Overnight millennial hashtag takeovers on social media can tell you, an ethically and environmentally careless brand will be bulldozered irrespective of the billion dollar revenues it might have clocked until then. Aerie and Rihanna's profitable lingerie brands rightfully promote body positivity and comfort over being seduction machines. At the same time, the once legendary Victoria’s Secret, still insensitive in gauging the evolution of beauty and inclusion, consequently had to close 50+ stores in North America and even cancel its annual fashion show over declining viewership. Just last year Coke’s bold headline read: 'Don't buy Coca-Cola if you're not going to help us recycle!'. Levis’ claims to have saved 3 billion liters of water till now and their corporate goal this 2020 is to make 80% of denims with their Water&lt;Less™ techniques. Fast fashion giants H&amp;M with their Garment Collecting programme promises to use 100% of clothes gathered and even give gift vouchers in exchange to preserve a more sustainable environment. Do they stand the conscious test of millennials? While Forever 21 went bankrupt last year, H&amp;M as per official statement went on thriving globally with 33 percent increase in India, Poland by 21 percent, in Mexico by 18 percent and in Russia by 12 percent. And while denim brand Diesel filed for bankruptcy last March, Levis’ went public the same month, entered<a href="https://fortune.com/fortune500/2019/levi-strauss/"> Fortune 500</a> and saw an annual revenue growth of over 13.7%. So yes, sustainable stands by brands can be both socially contributive and profitable. Community: Millennials work on two spectrums simultaneously; personalisation and togetherness, much more than any other preceding generation. As much as they would need to feel special, they feel empowered with the knowledge of shared interests. That's why Marvel Universe becomes the global infallible franchise of the decade while Xiaomi (approx. 3% to 30%) and OnePlus (approx. 4% to 40%) enter the pinnacle of their smartphone segments in a highly competitive Indian market in just 4 years. And that’s the beautiful fabric of a strong brand community, it can create viable, long-term fans who not only purchase more but turn into serious advocates impressed with the quality of service and value system. Another reason community building is so imperative for millennial brands is that e-commerce in 2020 is deal driven and opportunist. A pure black Adidas training t-shirt is available on two dozen e-commerce websites from anywhere between 10-70% discount. The alarming bit though is that the same is true for similar competition offerings of Nike, Puma, Reebok and Under Armour. Without an earned community, none of them can survive in such a cannibalistic mass market. In the end we are living in that stage of civilisation where below the layers of custom we all love to be a part of a cult. Gifting that feeling of belongingness is the key to become more than a product, become the shared 'experience' you keep hearing about every now and then. A cafe like Starbucks boosts walk-ins from the stay at home generation with a loyalty program that makes the music playing at the cafe available for download through Spotify, Lyft users collating ride points for in-store purchases and the occasional free Instagram friendly Pumpkin spice. You are a new beer, you need to socialise in strategically designed brunches with the right crowd. You are a tea cafe and you need to do poetry readings and book signings so that a shared community evolves beyond the listed product or service. As long as the word is being positively spread by your homegrown community even before your advertising agencies, you will keep growing 2020 or 2050. Connected: Harnessing the intricate bond between audiences and brands technologically and emotionally. If there is one thing millennials respect as much as black friday deals, it is a brand who is smart and knows where, when and how to reach them real time. And especially since most know (and approve if the overall experience evolves remarkably) they are being tracked 24*7 through IoT hotwords and their internet journey, they expect you to market to them in smarter ways. Precisely why you need to be clever, it is an open book exam and just knowing the definition won’t impress the reviewer anymore. Automation is the expected form of communication and each product should transform into more than what it used to be. Smartphones are mini DSLRs, smartTVs convertible laptops and even players like Dyson have patented headphones that will purify the air around. Connected brand relationships are forged on transparency, value and relevance, are responsive to trends and proactively encourage immersive and memorable experiences. Millennials are habituated to infinite information and reviews at their fingertips. You can’t work in silos with a “great product” anymore, if your competition knows how to trend his pizza bar or sneaker cafe they are the one who will be written about and the hashtags tailor made for. Your marketing via technology needs to be connected at all levels and soon enough you will see your audience gravitating towards you. Upon deep data mining, Vans sees that skateboarders are one of their biggest supporters and decides to host House of Vans pop-up locations at skateparks within major cities like NYC and Chicago. This gave skateboarders a feeling of exclusive belongingness whilst sharing thoughts with like minded people, listening to live music, and shredding. What was step two? Vans then promoted the launch of their new shoe line honoring David Bowie in these pop ups. Millennials are like those misunderstood artists who might come across as aloof in the first go but when stirred with honesty they manifest into the most passionately driven customers. Conscious. Custom. Community. Connected. Go unlock your core audience’s full potential. - By Abhik Choudhury, who is the chief strategist &amp; founder of Salt and Paper Consulting. He is also a visiting faculty of Market Research &amp; Campaign Planning for the Advertising &amp; PR department at Indian Institute of Mass Communication, New Delhi. You can reach him at abhik@saltandpaper.co

The essential 4Cs of millennial marketing

<img class="gwt-Image" src="/photo/42167715.cms" />No matter what they do, everyone around the world who know a decent amount about a mobile phone, laptop or desktop, waits in anticipation for an <keyword id="6354427" type="CITY" weightage="100" keywordseo="Apple">Apple</keyword> event. Yesterday was no different as millions around the world watched the Apple event live to drool over the new iPhones and the <keyword id="419859" type="UNKNOWN" weightage="100" keywordseo="iWatch">iWatch</keyword>. 
 The crowd went wild as soon as <keyword id="191843" type="PERSON" weightage="60" keywordseo="Tim-Cook">Tim Cook</keyword> came on stage. We knew that the new <keyword id="1507355" type="UNKNOWN" weightage="100" keywordseo="iPhone-6">iPhone 6</keyword> is around the corner and it should be great. The event went live and Tim showed not one but 2 iPhones. But, that was not all. The icing on the cake was the iWatch. While many reports trashed the news of the Apple iWatch, we had a hunch that they just might showcase a prototype, if not the final product. It was a gala event last night and here are our 5 big takeaways from the event. 
 
At times even giants follow <keyword id="6357934" type="PERSON" weightage="80" keywordseo="Steve-Jobs">Steve Jobs</keyword> was a visionary. He created things that people would love to use. However, times have changed now. Apple might be a tech giant, but even they need to follow the new rules. Consumers have a short attention span and likings. Their wants change and large screen phones are stealing Apple’s thunder. 
 To gain some momentum in the big screen market, they had to follow the already carved plan. Apple <keyword id="6354606" type="COMPANY" weightage="80" keywordseo="iPhone">iPhone</keyword> 6 Plus is the perfect example. Apple had to trail the trend other mobile makers have created. iWatch is another example from last night that shows Apple’s let’s follow attitude. They definitely do not have the first mover advantage over here, but hopefully the Apple smartwatch will appeal to Apple lovers. 
 
The secret is out 
Apple tries to keep everything hush-hush. However, they are not able to do so anymore. They are a high-priority target for the gadget paparazzi. The shape and size of the iPhone 6 was seen over a month ago. Even the case moulds got leaked from China. Yes, there was a slight confusion on the number of models, but the phone leaks and images were bang on. Probably Apple needs a bigger safe to keep all its trade secrets well-guarded. 
 
Large screens are the monitors of the future If Apple has done it that means it is going to last for long. Apple generally does not <keyword id="47916" type="UNKNOWN" weightage="60" keywordseo="invest">invest</keyword> in a strategy or a product that will not run for long. Large screens phones are a huge hit around the globe and every from <keyword id="10591" type="CITY" weightage="80" keywordseo="Samsung">Samsung</keyword> to Micromax is building these big marvels to woo the customers. 
 It made perfect sense for Apple to go this way and introduce it to the Apple fanboys. Let’s face it, big screen smartphones are here to stay and people love them. We would not be astonished if a Mini version of the <keyword id="101239" type="CITY" weightage="80" keywordseo="iPad">iPad</keyword> comes with calling feature. 
 
Apps will grow many folds 
Apple revolutionised the applications usage and culture. The Apple app store has a millions of apps and is growing by leaps and bounds as we speak. Yes the app market is super crowded. But, one would not call you unwise to invest in an app. If you have a bright idea and can convert it into an app. Then by all means you should. With devices like these, the demand for apps will just increase. In-app advertising is a good revenue generator in India, which will also grow steadily. If you have not thought of an app idea, think of one now. 
 
India is a priority market for Apple 
Couple of years ago the Apple iPhones used to come to India after 4-6 months. The trend has changed now. The new iPhones are coming to India on October 17. We need not say more.

5 Big Takeaways From Last Night’s Apple iPhone 6 Event

<img class="gwt-Image" src="/photo/56911344.cms" />Minister <keyword id="42575" type="PERSON" weightage="20" keywordseo="Arun-Jaitley">Arun Jaitley</keyword> presented the Union Budg2017, his fourth annual <keyword id="6358021" type="PERSON" weightage="20" keywordseo="budget">budget</keyword>, today. The highlights of Budget 2017 are : 
 
 
Monetary policy to be expansionary in major economies 
 
More steps will be taken to benefit farmers and the weaker sections; budget being presented during weak global economy 
 Pace of remonetisation has picked up; <keyword id="3315394" type="UNKNOWN" weightage="20" keywordseo="demonetisation">demonetisation</keyword> effects will not spill over to next year 
 
Functional autonomy of the railways to be maintained 
 
Demonetisation will help in transfer of resources from tax evaders to government: 
 
Merger of Railways Budget with General Budget brings focus on a multi-modal approach for development of railways, highways and inland water transport 
 
Only transient impact on economy due to demonetisation; long term benefit include higher GDP growth and tax revenue 
 
GDP will be bigger, cleaner after demonetisation 
 Effects of demonetisation not expected to spill over to the next year, says <keyword id="6355261" type="POSITION" weightage="20" keywordseo="Finance-minister">Finance Minister</keyword> 
 
 Effects of demonetisation not expected to spill over to the next year, says <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">Finance</keyword> Minister 
 
 
Govt took two tectonic policy initiatives - passage of GST Bill and demonetisation 
 
Demonetisation was a continuation of series of measures taken by govt in 2 yrs; it is bold and decisive measure 
 
We are seen as engine of global growth; IMF sees India to grow fastest in major economies 
 
36 pc increase in FDI flow; forex reserves at USD 361 billion in January enough to cover 12 months needs 
 
CAD declined from 1 pc last year to 0.3 pc in first half of current fiscal: FM 
 
 
India has emerged as bright spot in the world: FM 
 
 
Uncertainty around commodity prices especially oil to have impact on emerging economies: FM 
 
Double digit inflation has been controlled; sluggish growth replaced by high growth; war on blackmoney launched: FM 
 
We have moved from discretionary based administration to policy based administration: FM Jaitley 
 
Agricultural sector is expected to grow at 4.1 per cent this fiscal, says Jaitley 
 
Demonetisation was a bold and decisive strike in a series of measures to arrive at a new norm of bigger, cleaner and real GDP 
 
Committed to double farm income in 5 yrs 
 
Plan, non-plan classification of expenditure done away with in the Budget for 2017-18 to give a holistic picture 
 
Mini labs by qualified local entrepreneurs to be set up for soil testing in all 648 krishi vigyan kendras in the country 
 
Budget presentation advanced to help begin implementation of schemes before onset of monsoon 
 
We will continue the process of economic reform for the benfit of poor 
 
Spend more in rural areas, infra, poverty alleviation, while maintaining fiscal prudence as guiding principle of Budget 
 
Our agenda for next year is to transform, energise and clean India 
 <keyword id="6354424" type="ORGANIZATION" weightage="20" keywordseo="World-Bank">World Bank</keyword> expects GDP growth rate at 7.6 pc in FY18 and 7.8 pc in FY19 
 
Allocation under MNREGA increased to 48,000 crore from Rs 38,500 crore. This is highest ever allocation 
 
Rs 9,000 cr higher allocation for payment of sugarcane arrears 
 
Target of agriculture credit fixed at Rs 10 lakh cr in 2017-18 
 
Tax administration honouring the honest is one of the 10 pillars of Budget 2017-18 
 
National Testing agency to conduct all examinations in higher education, freeing CBSE and other agencies 
 
133-km road per day constructred under Pradhan Mantri Gram Sadak Yojana as against 73-km in 2011-14 
 
Govt to set up dairy processing fund of Rs 8,000 crore over three years with initial corpus of Rs 2,000 crore 
 
1 cr households to be brought out of poverty under Antodya Scheme 
 
Participation of women in MNREGA increased to 55 pc from 45 pc in past 
 
Modern law on contract farming will be drafted and circulated to states 
 
Dedicated micro-irrigation fund to be created with a corpus of Rs 5000 crore 
 
Market reforms will be undertaken, states will be asked to denotify perishables from Essential Commodities Act 
 
Space technology to be used for monitoring MNREGA implementation 
Sanitation coverage in villages has increased from 42 pc in Oct 2016 to 60 pc, a rise of 18 pc, says FM 
 
We propose to provide safe drinking water to 28,000 arsenic and fluoride affected habitations 
 
To construct one crore houses by 2019 for homeless. PM Awas Yojana allocation raised from Rs 15,000 cr to Rs 23,000 cr 
 
100 pc electrification of villages to be completed by May 2018 
 
27,000 cr on to be spend on PMGSY; 1 cr houses to be completed by 2017-18 for houseless 
 
PM Kaushal Kendras will be extended to 600 districts; 100 international skill centres to be opened to help people get jobs abroad 
 
The allocation for rural agri and allied sector in 2017-18 is record Rs 1,81,223 crore 
 
In higher education, we will undertake reforms in UGC, give autonomy to colleges and institutions 
 
A system of annual learning outcome in schools to be introduced; innovation fund for secondary education to be set up 
 
Two new AIIMS to be set up Jharkhand and Gujarat 
 
New rules regarding medical devices will be devised to reduce their cost 
 
1.5 lakh health sub centres to be converted to Health Wellness Centres 
 
National Housing Bank will refinance indiviual loans worth Rs 20,000 crore in 2017-18 
 
Rs 500 cr allocated to set up Mahila Shakti Kendras; Allocation raised from Rs 1.56 lakh cr to Rs 1.84 lakh cr for women &amp; child welfare. 
 
Capital and development expenditure pegged at Rs 1.31 lakh cr for railways in 2017-18 from Budget 
 
Allocation for SCs increased from Rs 38,833 cr to Rs 52,393 cr, a rise of 35 per cent 
 
35 pc increase in allocation for SC to Rs 52,393 cr 
 
For senior citizens, Aadhaar based health cards will be issued 
 
Model Shops and Establishment Bill to open up additional opportunities for employment of women 
 
Select airports in tier-II cities to be taken up for operations, development on PPP mode 
 
New metro rail policy to be unveiled 
 
Railway tariffs to be fixed on the basis of cost, social obligation and competition 
 
Service charge on e-tickets booked through IRCTC will be withdrawn 
 
Delhi and Jaipur to have solid waste management plants and five more to be set up later 
 
Government proposes Coach Mitra facility to redress grievances related to rail coaches 
 
500 stations will be differently abled by providing lifts and escalators 
 
Unmanned railway level crossings to be eliminated by 2020 
 
Railway line of 3,500 km will be commissioned in 2017-18 as against 2,800 km in 2016-17 
 
Total allocation for rural, agri and allied sectors for 2017-18 is a record Rs 1,87,223 cr, up 24 per cent from last year 
 
Rs 1 lakh cr corpus for railway safety fund over five years 
 
A scheme for senior citizens to ensure 8 per cent guaranteed returns 
 
Dedicated micro-irrigation fund to be set up by NABARD to achieve mission of Per Drop, More Crop 
 
Digi Gaon will be launched to promote tele-medicine and education 
 
Crude oil strategic reserves to be set up in Odisha and Rajasthan apart from 3 already constructed 
 
Coverage of Fasal Bima Yojana to go up from 30 pc of cropped area to 40 pc in 2017-18 and 50 per cent next year 
 
For transport sector, including railways, road and shipping, government provides Rs 2.41 lakh crore 
 
Allocation of Rs 10,000 cr for Bharat Net project for providing high-speed broadband in FY18 
 
Allocation for national highways stepped up to Rs 64,000 cr from Rs 57,676 cr 
 
Budget allocation for highways stepped up to Rs 64,000 crore in FY18 from Rs 57,676 crore 
 
Dispute resolution in infrastructure projects in PPP mode will be institutionalised 
 
Rs 2,74,114 crore allocated for defence expenditure, excluding pension; This includes Rs 86,000 crore for defence capital 
 
Govt to further liberalise FDI policy 
 
Over 90 per cent of FDI proposls are now processed through automatic route 
 
FIPB will be abolished 
 
Trade Infrastructure Export Scheme to be launched in 2017-18; total allocation for infra at record Rs 3.96 lakh cr 
 
Second phase of solar power development to be taken up with an aim of generating 20,000 MW 
 
After demonetisation on Nov 8 last year, deposit of between Rs 2 lakh and Rs 80 lakh made in 1.09 cr bank accounts at an average of Rs 5.03 lakh till Dec 30 
 
More funds beyond Rs 10,000 cr for recapitalisation of banks will be provided if needed 
 
The shares of railway CPSCs like IRCTC and IRFC to be listed on various stock exchanges 
 
We are largely a tax non-compliant society 
 
New ETF with diverse stocks will be launched in 2017-18 
 
Of 76 lakh individuals who reported income of over Rs 5 lakh, 56 lakh are salaried 
 
Integrated public sector oil major to be created to match global giants 
 
Govt will amend the Multi-state Cooperative Act to protect the poor and gullible investors 
 
Urgent need to protect poor from chit fund schemes, draft bill placed in public domain 
 
Computer emergency response team to be set for cyber security of financial sector

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