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4 mins read
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
5 mins read
Foreign brands bet big on Bharat’s bulging wallets
Companies like BMW, Mercedes-Benz, Lamborghini, and others are eyeing smaller towns and cities like…
2 mins read
Livspace earmarks $100 mn to invest in D2C brands in home segment
Home interiors and renovation platform Livspace on Monday said it has earmarked $100 million to inv…
1 min read
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
2 mins read
Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
In terms of monetary value, Sachin Tendulkar stood at Rs 1.67 billion
7 mins read
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
2 mins read
MS Dhoni dons new avatars in VIVO IPL 2021 campaign
MS Dhoni's new monk look has also sparked a meme fest on social media
2 mins read
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s con…
2 mins read
Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way
The new campaign will go on-air across prominent electronic channels and will be complemented by di…
2 mins read
MS Dhoni declared as 'T20 ka king' in a viewer-based survey
Twelve lakh people participated in the survey on the various social media platforms of Sports Fl…
3 mins read
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…
4 mins read
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Ravi Chawla, MD & CEO, Gulf Oil Lubricants talks to us about the brand's rewarding association with…
1 min read
MS Dhoni invests in biz accounting app Khatabook
"Having grown up in small-town India, I saw friends and family struggle with outdated modes of doi…
PTI
2 mins read
This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup
As the fantasy gaming industry in India grows along with the World Cup fever, more and more startup…
2 mins read
MS Dhoni’s latest animated ad with Gulf Oil is the dose of positivity you need today to cheer yourself up
Mahendra Singh Dhoni's latest advertisement with Gulf Oil will leave you with hope.
2 mins read
MS Dhoni is the latest ‘active’ investor in town, bets on Khatabook – the accounting app for mom-n-pop stores
Former Indian cricket team captain Mahendra Singh Dhoni invested in a fintech startup, Khatabook. D…
3 mins read
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s approach this year will be to associate with ‘Priceless moments’ during the tournament
4 mins read
MS Dhoni who splurges on fancy cars is now looking to make money from used cars
View this post on Instagram Welcome home #redbeast #trackhawk 6.2 Hemi 🔥 ! Your toy is…
3 mins read
redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys
The campaign is aimed at restoring optimism for bus travel as the nation traverses its path to norm…
1 min read
MS Dhoni seems to be the favourite celeb for Indian startups
Here’s a look at the businesses where Dhoni has invested in or is a brand ambassador