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<ul><li><ul><li>Cultural diplomat and author <keyword id="182794" type="General" weightage="20" keywordseo="Amish-Tripathi" source="Orion">Amish Tripathi</keyword>’s new book <keyword id="14079627" type="General" weightage="20" keywordseo="War-of-Lanka" source="Orion">War of Lanka</keyword> sold six and a half million copies within two weeks of launch. </li><li>War of Lanka also saw India’s first Metaverse launch for a book, where an augmented reality filter was uploaded on Instagram for users. </li><li>India has become wealthier post 1991 and the emergence of ‘real’ India is inspiring films based on myths, says Tripathi. </li></ul> </li></ul>From the time he left his banking job to become a full-time writer in 2011, Amish Tripathi has attempted to give Indian deities human-like attributes through his take on myths. In his books, deities get angry, make human mistakes and even poke fun at each other. Director Shekhar Kapur, who is making a web series on Tripathi’s <keyword id="810431" type="General" weightage="20" keywordseo="Shiva-Trilogy" source="Orion">Shiva trilogy</keyword>, called him ‘India’s literary popstar’. Tripathi’s first trilogy on deity Shiva became the fastest-selling book series in Indian publishing history. His most recent book ‘War of Lanka’ has already sold six and a half million copies and is currently under reprint. What makes his books popular is not just the content but also his marketing hooks. He roped in marketing agency Think WhyNot to launch an augmented reality filter on Instagram for the ‘War of Lanka’. Custom merchandise or making the first music album in Indian publishing history for ‘The Oath of the Vayuputras’ – the third book in his Shiva Trilogy – are some other marketing examples. The author of seven books encapsulating the stories of Ram, Raavan, Sita and Shiva, Tripathi talks to Business Insider India about topics ranging from the importance of myths to the impact of the pandemic on the publishing industry. Currently serving as a cultural diplomat as head of the Nehru Center in London, Tripathi also shares his take on the real India. <keyword id="14491960" type="General" weightage="20" keywordseo="UK-Prime-Minister-Rishi-Sunak" source="Orion">UK Prime Minister Rishi Sunak</keyword> invited you to 10 Downing Street, how was the experience? Oh, it was very nice. It was a small get-together in 10 Downing Street, a celebration of Diwali. He had got people from the local Swami Chinmaya Mission to read a prayer. We did a proper lighting of the lamp with traditional rituals. It was also very nice to see so many native White British and other communities in attendance, celebrating a Hindu/Jain/Sikh festival with warmth and happiness. It's been almost a month since War of Lanka has been released. How has the response been? I will be honest. Prior to the launch of the book, I was a little nervous, quite nervous, actually, for various reasons. One, it was a completely new publisher and a new relationship. Secondly, Harper just had a few months post the contract signing to get the book out in the market. To bring the book out in just three-four months is difficult… I thought they did a very good job. Third was the pandemic, which had hit the publishing industry badly, and many bookstores and publishing houses had shut down. Since the distribution itself was shrinking, sales would be difficult. Lastly, since I also have a diplomatic job in the UK, I did not have that much time for the book tour. Normally, my book tour would spread out over three-four months, but now I only had three-four weeks; and I had to cover 14 cities across India in that time. But despite these constraints, War of Lanka is breaking records. It is selling even faster than Raavan: Enemy of Aryavarta. And all my previous book sales have also shot up. I can’t thank my readers enough for their consistent love and support. I am curious to know why you haven't written about Hanuman, a Shiva incarnation, especially after having dedicated separate books to Ram, Ravan and Sita? I might take that up actually. Lord Hanuman is a very fascinating character and represents loyalty, having a code and staying true to it, no matter what. That's what makes him worth respecting and worshiping. There is a separate spin-off story in mind that I have for Lord Hanuman. And one I hope to take up after some time. There will also be a story on Guru Vashishta and Guru Vishwamitra and how their relationship turned from friendship to enmity. People say youngsters don’t read as different forms of medium are competing for attention. Why do you think your book has struck a chord with the readers? Is it because of your standout marketing techniques as with a metaverse launch of the book? The metaverse campaign was very innovative, yes. And I am very grateful to Sangram Surve and his Think WhyNot agency for putting this together in association with Meta. Also, I think this assumption that the youth don't read is, frankly, a judgmental approach. The idea that today’s youth have low IQ, low attention spans, and only want to entertain themselves with flaky things is just plain silly. One person can have different tastes. I like thought-provoking movies like Schindler’s List or Inception, but I also like the suspension-of-brains movies of Salman Khan. The youth are like that as well. By the way, a vast majority of my readers are young. Second when it comes to marketing, social media has made word of mouth very powerful. The opinion of critics matters little now as compared to a decade ago. There are movies that are very well marketed that have been super flops. And a movie that had almost minimal marketing spends, like Kantara, was a massive hit. At the heart of it all, it has to be a good product, be it a movie or a book. If it's not a good product, no matter how much marketing you do, it's not going to work. If there is no depth in the movie or the book, if there's nothing to talk about, then word-of-mouth will be poor. A cult book has to be thought-provoking and initiate conversations. I myself tried the AR filters on Instagram and I came out to be on Raavan’s army. It would interest you to know that while many modern Indians think Raavan is Tamilian or Lankan, this may not necessarily match up to ancient texts. When you study ancient texts or folk traditions, it is revealed Raavan was born close to Delhi, a little ahead of Noida. One of the oldest temples of Raavan is situated there. He was not the original ruler of Lanka. The original ruler was Kubaer. Raavan deposed Kubaer and took over Lanka. Will you be venturing into writing about any other epic like Mahabharat? I do have various ideas. Let's see where life takes me. There is a fifth book that will join the Shiva Trilogy and the Ramachandra series called the <keyword id="15501176" type="General" weightage="20" keywordseo="Rise-of-Meluha" source="Orion">Rise of Meluha</keyword>. But that will be released many years later. Is there a reason why Sita was portrayed as aggressive and militant in your book Sita-Warrior of Mithila? Was this because it has been written from a male perspective? There is a difference between being militant and being strong. Goddess Durga is not militant but she is strong. The image of Goddess Sita in the minds of modern urban Indians is largely inspired from a 1980s television series. In the original Valmiki Ramayana, Sita is portrayed in a much stronger form. And in the Adbhut Ramayan, also credited to Valmiki ji, Sita Maa is the one who kills the elder, more powerful Raavan. In ancient times, Indian women were seen as powerful with their own agency. We had women who ruled large empires like Rani Prabhavatigupta and Rani Rudramadevi. We had women Rishis (roughly the equivalent of Abrahamic prophets and messiahs). We even had women who founded universities. Frankly, our ancestors would be disappointed at how badly we, in modern India, treat women. We have been hearing about the Shiva trilogy for quite some time now. Is it expected soon? These are early days as we just started work on it. So let's see how it comes out. But we'll make announcements in the future. Coming to Indian cinema, there has been a shift in the portrayal of stories. Films are being inspired by myths like in Adipurush, Thank God, Ram Sethu, Ponniyan Selvan. Why do you think there is such a shift? Post 1991 India has become wealthier and the emergence of the real India is inspiring the demand for such stories. There is a real India that was always there, just that they didn't have money to form a big market. That is the India outside of the elite areas of our big cities. This is an India that is very deeply rooted in our ancient traditions and culture. And now, there are many citizens from the real India who have now risen because of economic growth over the last 30 years. A recent IMF report had said over 450 million Indians have been pulled out of poverty just in the last 10 years. And economic growth is creating a new consumer class. Smaller budget movies are making more money than big Hindi film movies because I think in many ways, Telugu, Kannada and Tamil movies are more rooted in the real India. This is something perhaps the Hindi film industry will pick up overtime. A Hindi film producer told me an interesting analysis. He felt that perhaps the Hindi film industry had become too elitist – he used the term ‘focused on Pali Hill, and South Mumbai and also perhaps, London &amp; New York’. He said that we should forget that there is a real India outside of Pali Hill and South Mumbai. And that is the main market for Indian movies. What does real India mean to you? Perhaps those who are more comfortable in Mangalore or Varanasi than in London, I think that's the real India. So, someone like you or me… My family’s roots are in Kashi and I was born in Mumbai; so I know English, Hindi, and some Marathi. But I can go to a Lord Shiva temple in Thrissur, Kerala. And I’ve been there actually, four-five years ago. I don’t understand Malayalam, but my books, by God's grace, do well in Malayalam. There were many out there who recognized me because many of them had read my books. But we couldn’t communicate well with each other because most of them there didn’t know English or Hindi, and I didn’t know Malayalam. And yet, when we started chanting and praying to Lord Shiva, we felt connected. I felt at home. That to me is the real India. Where we feel at home. Now, we may also get along with Western people, but essentially, where is home for us? For me, the real India is home. You began your journey as a writer in 2010. How has the scene of Indian publishing and marketing changed since then? This is the best and worst of times. Earlier the definition of bestseller was selling 5,000 to 10,000 books. Today a bestseller should sell at least 40,000 to 50,000 copies. There are some authors whose books sell in the hundreds of thousands. And few, such as Chetan and me, who are lucky enough for our books to sell in the millions. But on the negative side, GST has really hit the industry. I have myself appealed often to the government if they could give some relief on this, because we are a very tiny industry. Books have a positive impact culturally but in terms of revenue, we are very small. Second, piracy is hurting us a great deal. Many bookstores are suffering hard times as well because rental costs have shot up and piracy has hit them. Books in terms of price to space ratio are not as high as compared to jewelry or mobile phones, so high rental costs often make bookstore unviable. How do you think mythology is relevant in today's society? Indians often confuse myth with mithya or untruth. The Indian word for it would be Itihas or Kavya or Purana. The English word myth comes from the Greek word mythos, which means a story hiding a philosophical truth. I try to explore philosophies that I think are worth learning. Rather than making it a pedantic nonfiction philosophy textbook, if you try and bring it across through a story, you might have a greater chance of having an impact. There are various philosophies from our ancients that are worth learning. There is a line which I love, Ati Sarvatra Varjayet i.e. extremism of any kind should be avoided. But if you see the western approach, it is almost like extremism should be followed, always. For example, in the West, fighting for women’s rights gets translated into hatred for men. How's that good for society? I try to explore many of these philosophies through my books. What are the choices that we make? You will find that cultures which celebrate myths tend to be much more wise and liberal, intuitively liberal. You have celebrated devotees of both Vishnu and Shiva in your books. How do you strike a balance between the two? This so-called competition between Lord Shiva and Lord Vishnu is relatively modern. The Indian way is we are comfortable with multiple truths and we realise that the source is unity. One of the thousand names of Lord Vishnu listed in Vishnu Shahasranaam, which is chanted by many Vaishnavas (devotees of Lord Vishnu) regularly, is Shiva. On the other hand, many Shaivites (devotees of Lord Shiva) know the 1008 names of Lord Shiva that are listed in many of the found in the Shaivite puranas. And one of the names listed for Lord Shiva is Vishnu. So they are One and the Same. This competition is more between unwise devotees and should be avoided.

Raavan was born in Delhi, a little ahead of Noida: Amish Tripathi

<ul><li>Delhi has one of the highest levels of air pollution in the world. </li><li>The city state's Chief Minister, Arvind Kejriwal, is asking Delhi citizens to celebrate a firecracker-free 'Community Diwali' this year. </li><li>The experiment will be hosted at Connaught Place from 26 October to 29 October in the evening. </li></ul>Delhi has one of the highest levels of air pollution in the world. In a new experiment for the city, Delhi's Chief Minister, Arvind Kejriwal urged citizens to celebrate a 'Community Diwali' this year. "I wish the citizens of Delhi a very happy Diwali. During this auspicious festive season, the Delhi government is busy preparing Connaught Place for the celebrations and invites everyone to come celebrate with us," said Kejriwal. Just like people celebrate Ganesh Chaturthi in Maharashtra and Durga Puja in Bengal, Kerjiwal asked citizens to leave their homes and celebrate Diwali with the rest of the city. "The aim of this experiment is have Delhi come together like a family and avoid bursting firecrackers," said Kejriwal in a press conference today. The 'Community Diwali' will be held at Connaught Place from 26 October to 29 October in the evening between 6:00 and 10:00 pm. And, instead of fireworks to light up the sky, the Delhi government is going to be putting up a laser show. "The show will light up the Connaught Place shopping area with its lasers and lights," explained Kejriwal. Even though one laser show is only an hour long, it will play on an hourly cycle. "I've been getting calls over the past few days asking for passes to the event… There are no passes, everyone in Delhi is invited to attend for free," said Kejriwal. Kejriwal urged Delhi-ites to help lower the city's air pollution that normally spikes during the festive season. In addition to the laser show, Kejriwal is also promising a bazaar, food court, and cultural shows to keep visitors entertained. This time around Delhi's 'Community Diwali' is restricted to Connaught Place but it may expand to many more locations next year, if the experiment is successful. See also: <a href="https://www.businessinsider.in/policy/society/news/delhi-odd-even-scheme-starting-4-november-to-beat-air-pollution/articleshow/71627738.cms">India's national capital is giving the ‘odd-even' scheme another go to battle air pollution</a>

With lasers, lights and food — Kejriwal plans a ‘Community Diwali’ for Delhi like Mumbai’s Ganesh Puja

<ul><li>The prices and supply of tomatoes were hit after erratic and extended monsoons affected tomato-producing states.</li><li>Tomatoes and onions are are used in at least 60% of common Indian recipes. </li><li>Government is moving stocks of tomato puree into outlets, and sales will begin tomorrow at Delhi and NCR region. </li><li>The ministry also asked the tomato producing states to regularly interact with wholesale markets, traders and transporters to ensure regular supply. </li></ul>Indian households have been struggling this festive season as the retail prices of tomatoes went as high as ₹60-70 per kilogram (kg). Tomato and onion---which also rose to ₹50-60 per kg--- are used in at least 60% of common Indian savory recipes. This affected the lifestyle of most Indians. In Delhi and the National Capital Region (NCR), the supply of tomatoes has been hit too. But the Union Government is looking to remedy the situation. “To mitigate the shortfall in availability of tomatoes in Delhi, Safal has agreed to provide tomato puree from all its outlets in Delhi at ₹ 25 per 200 gram pack which is equivalent to about 800 grams of tomatoes,” said a press release by the Secretary of the Department of Consumer Affairs. This decision was taken after the chaired an inter-ministerial meeting on the issue. 
 
 
 <div type="image" title="TOmato Gfx" msid="71536805" hostid="261"></div>







 Stocks of tomato puree are being moved into outlets and sales will begin tomorrow at Delhi and NCR region. The sizes of these packs are also growing. For example, a larger pack of 825 grams worth ₹85 will also be made available, and is equivalent to about 2.5 kg of tomatoes. But the citizens hopefully won’t have to subsist on puree for a long time. The prices and supply of tomatoes were hit after erratic and extended monsoons affected tomato producing states like Maharashtra and Karnataka. “The representatives of Ministry of Agriculture and Farmers’ Welfare informed that supply will normalize in the next 10 days as monsoon rains are already receding,” the Secretary assured. The ministry also asked the tomato producing states to regularly interact with wholesale markets, traders and transporters to ensure regular supply. “The same is being reiterated to four major tomato producing States of Maharashtra, Karnataka, Himachal Pradesh and Andhra Pradesh, so that prices normalize and supply is augmented immediately,” the Secretary said.

Indian government is offering puree as an alternative to costly tomatoes

If <keyword id="8206" type="ORGANIZATION" weightage="100" keywordseo="Christmas">Christmas</keyword> is the time to bestow the gift of love and support unconditionally, this one-year-old <keyword id="6404679" type="UNKNOWN" weightage="100" keywordseo="start-up">start-up</keyword> from <keyword id="157098" type="CITY" weightage="100" keywordseo="Delhi-NCR">Delhi-NCR</keyword> could not be doing anything more appropriate. We all know how crucial <keyword id="1630741" type="UNKNOWN" weightage="100" keywordseo="Elder-Care">elder care</keyword> is but very few organisations in India are into <keyword id="1984353" type="UNKNOWN" weightage="100" keywordseo="Organised-geriatric-care">organised geriatric care</keyword> management. The country has a vast population of 100 million-plus people past the age of 60 who are tagged as <keyword id="20566" type="UNKNOWN" weightage="100" keywordseo="senior-citizens">senior citizens</keyword>. But ‘life’ past one’s prime tends to be difficult as <keyword id="20972" type="UNKNOWN" weightage="100" keywordseo="aged-people">aged people</keyword> require constant help, care and other emergency facilities to live quality life. In contrast, the traditionally <keyword id="1984357" type="UNKNOWN" weightage="100" keywordseo="Close-knit-Indian-society">close-knit Indian society</keyword> is changing fast and many of the old people are left to their own resources to manage their life. The <keyword id="391353" type="UNKNOWN" weightage="100" keywordseo="Social-infrastructure">social infrastructure</keyword> of the country is also not adequate, which means the government does not have adequate resources to ensure <keyword id="1984362" type="UNKNOWN" weightage="100" keywordseo="Affordable-elder-care">affordable elder care</keyword> across India. 
 This is precisely where <keyword id="1984339" type="UNKNOWN" weightage="100" keywordseo="WhenAt60-Solutions">WhenAt60 Solutions</keyword> steps in. An elder care initiative for seniors (those who are aged 60 or above), the start-up provides a whole bunch of essential, at-home services, so that people don’t have to leave the comfort of their homes. A group of <keyword id="472653" type="UNKNOWN" weightage="100" keywordseo="trained-professionals">trained professionals</keyword> with patience, empathy and a firm conviction to change things for the senior citizens are at the core of this organisation. Here is a snapshot that captures the start-up’s vision and viability. 
 
Who runs WhenAt60 Solutions (www.whenat60.com): A team of former corporate honchos from IT and finance space, led by <keyword id="1984340" type="UNKNOWN" weightage="100" keywordseo="Joydeep-Chakraborty">Joydeep Chakraborty</keyword>. An NIIT alumnus, Joydeep is an IT professional with 20 years of experience and expertise in commercial business applications and software products. Prior to starting the venture in October 2012, he had worked with companies such as CPA Global, RMSI and GrapeCity. Its service facilitators are called <keyword id="1984381" type="UNKNOWN" weightage="100" keywordseo="Whispering-Warriors">Whispering Warriors</keyword> – a team of trained professionals such as lawyers, chartered accountants, finance professionals and more, who believe in the cause and work for the elderly to make their life more hassle-free, independent and fulfilling. The firm’s expert panel also includes <keyword id="25205" type="PERSON" weightage="100" keywordseo="doctors">doctors</keyword>, <keyword id="1984369" type="UNKNOWN" weightage="100" keywordseo="Gerontologists">gerontologists</keyword> and yoga instructors. 
 
What inspired the venture: The current social situation in India and the numerous problems faced by the senior citizens here. “They have some specific needs, both social and otherwise,” observes Joydeep. “These could be as simple as having someone to talk to or participating in events with like-aged and like-minded people. Or they could be complicated ones like <keyword id="1207047" type="UNKNOWN" weightage="100" keywordseo="legal-problems">legal problems</keyword>, <keyword id="1864742" type="ORGANIZATION" weightage="100" keywordseo="finance-management">finance management</keyword>, health issues, etc. If the grown-up children are staying in a different city or country, the situation could become worse,” he adds. 
 That was the key reason behind this initiative and the founders decided to focus on the educated, urban people at first as they are often fending for themselves. “Their children are mostly <keyword id="527762" type="UNKNOWN" weightage="100" keywordseo="corporate-employees">corporate employees</keyword> and have their own challenges to cope with – work, kids, daily chores, money… <keyword id="660687" type="UNKNOWN" weightage="100" keywordseo="Aged-parents">Aged parents</keyword> don’t get the kind of priority they deserve and we thought they could be our <keyword id="1486934" type="UNKNOWN" weightage="100" keywordseo="target-audience">target audience</keyword> at this point,” explains Joydeep. 
 
What’s the pitch: To help senior citizens ‘rejoice life and not retire from it.’ WhenAt60 Solutions endeavours to bring vital information, key services and essential products to senior citizens to strengthen and prolong productive and <keyword id="1984377" type="UNKNOWN" weightage="100" keywordseo="Good-quality-independent-living">good quality independent living</keyword>. The bouquet of ‘at-home’ services is not only convenient, but also changes people’s perspective and happiness quotient. 
 
How it works: If you are seeking these services for yourself, your friends or loved ones, the access points are many. There’s the website, social media, referrals and word-of-mouth that bring service seekers to WhenAt60 Solutions. Getting a membership is quite simple and each member can choose from more than 32 complimentary and <keyword id="1984378" type="UNKNOWN" weightage="100" keywordseo="Paid-services">paid services</keyword> (<keyword id="6355587" type="ORGANIZATION" weightage="100" keywordseo="Legal">legal</keyword>, <keyword id="44477" type="COMPANY" weightage="100" keywordseo="financial">financial</keyword>, <keyword id="42518" type="ORGANIZATION" weightage="100" keywordseo="Medical">medical</keyword>, <keyword id="6355003" type="CITY" weightage="100" keywordseo="leisure">leisure</keyword> &amp; <keyword id="6397447" type="UNKNOWN" weightage="100" keywordseo="recreation">recreation</keyword>, access to unique products, etc). 
 The start-up has also initiated a unique <keyword id="1984374" type="UNKNOWN" weightage="100" keywordseo="Corporate-awareness-programme">corporate awareness programme</keyword> – so that employees get to know about the geriatric services it offers and opt for the same for their aged parents and relatives. “That’s a great way to reach out to people who need our help,” says Joydeep. “If corporate employees require those services for their aged parents and relatives, they can easily contact us. Our dedicated team of trained, full-time workers will then take care of every requirement,” he explains. One can also become a <keyword id="26386" type="UNKNOWN" weightage="100" keywordseo="volunteer">volunteer</keyword> or a <keyword id="6791462" type="PERSON" weightage="100" keywordseo="sponsor">sponsor</keyword> to support the initiative. 
 
Claim to fame: <keyword id="1984391" type="UNKNOWN" weightage="100" keywordseo="Awareness-creation">Awareness creation</keyword> and <keyword id="1984392" type="UNKNOWN" weightage="100" keywordseo="Concept-branding">concept branding</keyword> are the key focus right now and the start-up is doing well that way. Since it was set up, the organisation had been invited to conduct more than 20 corporate sessions. It had done 500 hours of road shows, besides holding awareness campaigns at five universities. “WhenAt60 Solutions is gradually gaining traction. We have a great YouTube channel in place now; more than 13,000 visitors have already come to the site and we have 1,000-plus active followers on Facebook, people who are our constant source of new ideas and thoughts,” details Joydeep. 
 
Show me the money: As of now, it is a self-funded initiative with revenues coming from annual membership fees and corporate sponsors. In addition, the start-up is looking for alliances with like-minded organisations who want to help senior citizens. “We have started in a small way but hope to break even by the end of 2014,” says Joydeep. The company will also expand its operations to <keyword id="6354925" type="COMPANY" weightage="80" keywordseo="Kolkata">Kolkata</keyword>, <keyword id="6358070" type="COMPANY" weightage="100" keywordseo="Mumbai">Mumbai</keyword> and <keyword id="6360078" type="COMPANY" weightage="100" keywordseo="Chandigarh">Chandigarh</keyword> during the first phase. 
 
Biggest challenge: Reaching out to more people and pinpointing their needs are going to be tough. The target spectrum is 10% of the country’s population, but that size is more than the population of some countries like the UK, France, Italy, Germany, Thailand and South Korea. To cater to such a huge number is no easy task but WhenAt60 Solutions is committed to do its best. But what about <keyword id="592293" type="UNKNOWN" weightage="100" keywordseo="market-competition">market competition</keyword>? “We don’t have any competition in this space – we only have a few collaborating and complementing initiatives by like-minded entrepreneurs who equally feel for the cause. Together, we hope to improve the current state of things,” says Joydeep before signing off.

This Social Enterprise Acts Like
Extended Family, Offers Comprehensive Elder Care

<ul><li>The government is investing ₹94 billion to push eco-friendly cars. </li><li>Incentives of up to ₹5 million will be offered. </li><li>Up to 25% subsidy to be offered for parts manufacturers.</li></ul>The Indian government is planning a ₹94 billion scheme for electrical and hybrid vehicles and may offer incentives ranging from ₹30,000 to ₹5 million to those buying electric vehicles. The<a href="https://energy.economictimes.indiatimes.com/news/power/centre-plans-rs-9000-crore-sops-to-push-eco-friendly-cars/64153472"> scheme</a> will be for citizens who stop using old <keyword id="6367091" type="UNKNOWN" weightage="20" keywordseo="petrol">petrol</keyword> or <keyword id="6356109" type="UNKNOWN" weightage="20" keywordseo="diesel">diesel</keyword> vehicles and will be followed by SOPs for manufacturing parts, such as motors, in the country. According to the <a href="https://energy.economictimes.indiatimes.com/news/power/centre-plans-rs-9000-crore-sops-to-push-eco-friendly-cars/64153472">Economic Times</a>, the same SOPs will be available to individuals who give up their pre-BS III vehicles for <keyword id="6358835" type="UNKNOWN" weightage="20" keywordseo="Electric-cars">electric cars</keyword>. A certificate from an approved scrapping needs to be submitted to avail the offer. The government is also planning to spend about ₹10 billion for setting up charging stations across the country. Cab aggregators and bus owners are expected to get SOPs of up to ₹150,000 to ₹250,000 for vehicles that cost up to 1,500,000. Below is the breakdown: 
	
	
	<div type="image" title="subsidy" msid="64176616" hostid="261"></div>





 The department of heavy industries (DHI) has submitted a proposal to have at least one charging point in every nine square kilometres in all metros and major cities. There are also plans to set up charging points on both sides of the highway at every 25 km, along the Delhi-Jaipur, Delhi-Chandigarh, Chennai-Bengaluru, and <keyword id="6501329" type="LOCATION" weightage="20" keywordseo="mumbai-pune">Mumbai-Pune</keyword> stretches. In order to reduce the cost of electric vehicles and make them affordable for the general public, the Indian government reportedly plans to spend about ₹58 billion. The incentive being offered will cover over 500,000 electric vehicles and over 80% of these will be two and three-wheelers. The government has also proposed to provide up to 25% subsidy special capital investment to manufacturers of motors, drive, powertrain, and controllers. <a href="https://energy.economictimes.indiatimes.com/news/power/centre-plans-rs-9000-crore-sops-to-push-eco-friendly-cars/64153472">According to an Economic Times report,</a> if the same amount was put in improving public transport by deploying buses and running them on cleaner fuel, at least five million eco-friendly busses could be run across the country.

You Searched For "mumbai delhi citizens" and got 5 results

Raavan was born in Delhi, a little ahead of Noida: Amish Tripathi

Eetika Kapoor

With lasers, lights and food — Kejriwal plans a ‘Community Diwali’ for Delhi like Mumbai’s Ganesh Puja

Prabhjote Gill

Indian government is offering puree as an alternative to costly tomatoes

Katya Naidu

This Social Enterprise Acts Like Extended Family, Offers Comprehensive Elder Care

Sanghamitra Mandal

Indian government may reward people for dumping petrol/diesel vehicles for electric cars

BI India Bureau

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