<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Elegant Steel (@elegantsteelofficial)</a></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

<keyword id="48284" type="General" weightage="20" keywordseo="navratri" source="Orion">Navratri</keyword> is the most auspicious puja that Hindu households perform with a great religious fervor and enthusiasm. Translating as ‘Nine Nights’, <keyword id="1634704" type="PERSON" weightage="20" keywordseo="Navratri-puja" source="Orion">Navratri puja</keyword> has two versions namely Chaitra Navratri falling during the month of March- April and Sharada Navratri falling during this month of October. Sharada Navaratri puja will be performed between Ocotber 15, 2023 to October 23, 2023. Here is a simple do at home <keyword id="8936309" type="General" weightage="20" keywordseo="Puja-Procedure" source="Orion">puja procedure</keyword> for Navratri. Durga, the goddess of victory is worshipped in nine forms. Each day of Navratri is dedicated to worshipping one of these forms. Nine Forms of Durga To worship during Navratri <table style="border-width: initial; border-style: none;" class="redcator-table-advance"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day of Navratri </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Date in 2023 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presiding deity for the day </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day - 1</td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 15 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shilaputri </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 2 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 16 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brahmacharni </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 3 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 17 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chandraghanta </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 4</td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 18 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kushmanda </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 5 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 19 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skandamata </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 6 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 20 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Katyayani </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 7 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 21 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kalratri </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 8 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 22 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mahagauri </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Day – 9 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 23 </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:top;background-color:#ffffff;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Siddhidatri </td></tr></tbody><tbody></tbody><tbody></tbody></table>Navratri Puja preparations Ma Durga is the embodiment of compassion, wisdom, glory and power. She blesses the devotees with prosperity and courage. On the first day of puja, the household performing Navratri puja must do Kalash Sthapana or the installation of the sacred puja pot. Spread a piece of red cloth. Place a picture of Ma Durga on it. Spread some red soil in front of the picture and sprinkle some water. Sow some barley seeds on it and then place an earthen pot in the center. Add some Ganga Jal in the pot and drop some roli into the pot. On the mouth of the kalash, place a bunch of mango leaves and place a lid on the pot. Add some rice on the lid and place a coconut wrapped with red cloth on the lid. Navratri Everyday Puja procedure Light the lamp and incense sticks. Offer some flowers to Ma Durga and decorate the picture or idol with vermilion, chandan and turmeric paste. Every day during the puja, sprinkle some water on the barley seeds you had sown. Offer some interesting dishes you specially prepared for the puja. Do arati to Maa Durga. Distribute the Prasad to the invitees and members of the family. Do this puja everyday over the nine days of Navratri. Eighth day puja Continue the daily puja during Navratri on all the nine days in the same fashion discussed above. On the eighth day of the Navratri puja, invite nine small girls to home. They are considered to be the nine forms of Durga. Treat them with a special meal and give them some small gifts they would like. Visarjan on the tenth day Following the nine days of Navratri puja, Visarjan or giving a sendoff to Ma Durga is done on the tenth day. Do the regular puja as you had done on the nine days of Navratri. After the puja, sprinkle the kalash water in all rooms of the house. Feed birds with the rice you had kept on the kalash lid. The barley seeds would have grown well over the ten days. Place them under a tree in the garden. The benefits of Navratri puja Navratri puja is believed to bring prosperity and wealth to the household. Ma Durga blesses the family with health, wealth, wisdom and success.

How to do navratri puja: simple puja procedure for every home

Navratri 2023 Messages and Wishes May Goddess Durga show us the path to eternal peace and prosperity. May she bless us with the strength to defeat the evils in our life! May the Goddess protect you and your family from evil. Wishing you a colourful Durga puja. May you have the best of time, celebrations and success in life this year. Best Wishes for a joyous Navratri with lots joy, happiness and peace. Our hearty Greetings to everyone on the auspicious occasion of Navratri. May Maa Durga always guide &amp; bless all of us. Blessed Navratri. May the festive occasion of Durga Ashtami infuse our homes and hearts with happiness and good luck. Wishing a blessed Navratri. May Maa Durga brighten your life with countless blessings of happiness and prosperity. Navratri to all my friends. May this festival bring you happiness and success. HAPPY NAVRATRI 2021! Durga Puja infuses our hearts and minds with positivity and zeal to keep moving ahead with happiness….Best wishes on Durga Puja to you. May Maa Durga empower you with her 9 blessings of name, fame, health, wealth, happiness, humanity, knowledge, devotion, and power. Wish U Navratri Festival. It is the faith in Maa that brings eternal happiness and success in life…. Surrender yourself to her to experience the magic of her blessings…. Happy Durga Puja!! May Maa Durga empower you with her 9 blessings of name, fame, health, wealth, happiness, humanity, knowledge, devotion, and power. Wish U Navratri Festival. It is time to welcome Maa Durga and celebrate for all the glory and blessing – she has blessed us throughout the year! Let’s make this Durga Puja a memorable one. On the auspicious occasion of Durga Puja, I wish that the festivities bring immense joy and happiness to you and your family. Happy Durga Puja! Every day the sun rises to give us a message that darkness will always be beaten by light. Let us follow the same natural rule. Happy Durga puja. Warm wishes on Navratri to all the students. May this auspicious occasion shower into your lives the ability to shine in studies. May Maa Durga is always there to guide us in our lives and enlighten us with your knowledge. Warm greetings on Navratri to all the students. Maa Durga will surely bestow her 9 forms of blessings for you and your family: Fame, Name, Wealth, Prosperity, Happiness, Education, Health, Power and Commitment. Happy Navratri! May the blessing of Maa Durga Guide you on the right path and help you in all your endeavors. Warm wishes of Navratri to all. May Maa Durga empower you and your family with health, wealth, happiness and prosperity. Happy Navratri 2021! Happiest Navratri to all devotees of Ma Durga. May you have the best of times, celebrations, and success in life this year. This festival brings a lot of colour to our lives. May bright colours dominate your life. Happy Durga Ashtami May the blessings of Maa Durga illuminate your life with happiness, prosperity, &amp; good luck. Have a Glorious Navratri. May the blessings of maa Durga fall upon you and your family. HAPPY NAVRATRI 2021! Blessed Navratri, my dear. My present list for the Navratri festive is ready for you so when are you willing to buy me all of those? Good wishes for a joyous Durga Ashtami, with plenty of peace and prosperity. Happy Durga Ashtami May the divine blessing of Maa Durga always be with you and your family. Have fun at the biggest festival that we ever have! May Maa Durga bless you. Lakshmi donates the internal wealth of virtues or divine qualities. Happy Navratri! Wishing you a happy and prosperous Navratri, may this festival bring you happiness and success. HAPPY NAVARATRI 2021! May the great goddess Maa Durga provide you with the strength, wisdom, and courage to overcome all obstacles in life. Have an auspicious Navratri. May the Goddess protect you and your family from evil. Wishing you a colorful Durga puja. May the brightness of Navratri, Fill your days with cheer, May all your dreams come true, During Navratri and all through the year. Blessed Navratri to you. Maa Durga means she, who is incomprehensible to reach. Happy Navratri! I wish Goddess Durga to come home with good luck and her eternal blessings. Happy Durga Puja. It is time to welcome Maa Durga and celebrate for all the glory and blessing – she has blessed us throughout the year! Let’s make this Durga Puja a memorable one.

Happy Navratri 2023 wishes and Messages

Navratri is celebrated for nine nights and ten days during autumn across India. The Hindu festival is celebrated for various reasons in different parts of the country. However, the one thing it has in common is celebrating Maa Durga and her power. Navratri always occurs in the months of Ashvin or Ashvina, which generally falls between September and October as per the lunar calendar. In 2020, Navratri will kick off on Saturday, October 17, and come to an end on Sunday, October 25 — typically celebrated as Dussehra or the tenth day. The first day is indicated by Amavasya, or a new moon, which marks the beginning of the Navratri puja. The last day of Navratri is also known as Vijayadasami. Navratri puja deities In most parts of the country, the nine nights of Navratri are dedicated to worshipping the nine forms of Ma Durga — Shilaputri, Brahmacharni, Chandraghanta, Kushmanda, Skandamata, Katyayani, Kalratri, Maha Gauri, and Siddhidatri. However, some divide the days between Ma Durga, Lakshmi — the goddess of wealth and prosperity — and Saraswati, revered for knowledge, music, art, wisdom, and nature. The first three days of Navratri are dedicated to worship Goddess Durga, the next three days are reserved to worship Goddess Lakshmi, and the third set of three days for Goddess Saraswati. How to celebrate Navratri Navratri puja is usually done daily during the nine days of Navratri, most often in the evenings after sunset. The first Navratri puja is usually the Ganpati puja. Following this, the presiding deities of Navratri puja are worshipped on various days, depending on different traditions. The underlying commonality between all forms of the puja is honoring Maa Durga. During the puja, devotees honor the goddess by performing rituals and worshipping an idol or picture of her. Different dishes are prepared and offered to the deity on each day. At the end of the daily puja, prasad is offered, and aarti is conducted — a form of puja where lights/Diya is offered to the deity. Some choose to perform the puja within their homes, while others participate with the community at a temple. This year, due to the coronavirus pandemic and the imposed norms of social distancing, it's likely that most devotees will avoid leaving the house. The biggest and grandest puja of them all happens on the last day of Vijayadashami. It marks the culmination of Navratri. In pre-COVID times, Navratri's ten-day-long celebrations included dancing, music programs, dramas, fairs, and other events. Navratri fasting During Navratri, some people choose to observe a fast for all the nine days in honour of the deities. The fasting starts in the morning and lasts till the evening. After the daily puja, people break the fast by partaking in the prasad offered to the deity. Navratri Kolu In some regions, Navratri Kolu or the dolls of gods and goddesses are arranged on a multi-tier pedestal made during Navratri. The number of steps in the whole arrangement can be three, five, seven, or nine. These steps are covered with decorative clothes and dolls of goddesses, gods, humans, heroes, animals, toys, and others in a hierarchical order and decorated for the event. The Kolu is arranged on the first day of Navratri with a Kalash or Purna Kumbh. The set up remains in the puja room for nine days and dismantled after the Vijayadashami puja. The story of Navratri The legend goes that once upon a time, there was a demon called Mahishasura who had the face of a buffalo. This resulted from a powerful boon he received from Lord Brahma, according to which a male human or animal could not defeat Mahishasura. Because of that clause, Maa Durga was the only one who could defeat him and end the atrocities done by the demon to save the world. Maa Durga fought with the demon for nine days, and these nine days are known and celebrated as Navratri. On the final day of Vijayadashami, Maa Durga defeated the demon and saved the world. This is a festival that celebrates the victory of good over evil.

Navratri 2020: Puja dates, time and everything you need to know

<ul><li>While Durga Puja/Navratri is here, this year, the festivites are subdued.</li><li>Brands are therefore excercising caution in where and how much they spend in the next few days.</li><li>However, things are gradually improving and there are signs of recovery, experts tell us.</li></ul><keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> or <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword> is one of the biggest festivals in India and every year the festival is marked by marketers pouring in big monies during the nine days of festivity. Actually the festival is so big in states like West Bengal that streets of cities like Kolkata usually become one big advertising canvas. However, things are different this year. With coronavirus still going nowhere, people are cautious. While every year, the streets become adorned by ads and hoardings from brands from all kinds of industries, because this is the best way to grab people’s attentions, this year, even during the festival, advertisers have been cautious. For the ad and marketing industry which saw a huge dip in investments during the first few months of the lockdown, a lot of hope had been resting on the festive season. However, this year there will hardly be a celebration. Just yesterday, the Calcutta High Court also directed all Durga puja pandals in the state to be turned into 'no-entry zones'. Many pandals in the city are barring physical entry of devotees and making the entire experience virtual. Even in other cities, people are planning to give the festivities a skip. Even Prime Minister Narendra Modi during his address to the nation advised people to exercise caution while going out during the festival. So what does this mean for advertisers? Will they get a bang out of their buck if they advertiser this year? Explaining how things are going to be different this year, <keyword id="3364704" type="PERSON" weightage="20" keywordseo="Sujata-Dwibedy">Sujata Dwibedy</keyword>, Group Trading Director, Amplifi India, dentsu international said, “Durga Puja in the east and Navratri in the west, are two of the grandest of all festivals, The festival marks the start of the auspicious period. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. People shop a lot. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses are seen in this period. A lot of business-led decisions are also made around this time. However, this year would be different as people would not step out like before, but they would be hooked on to the media to get a glimpse of the Goddess. So, the media/channel who can give them the best experience would score over the others.” Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during the festive season. But have these brands come ahead and advertised this year? <keyword id="8330648" type="PERSON" weightage="20" keywordseo="Sidharth-Parashar">Sidharth Parashar</keyword>, President – Investments and Pricing, GroupM India said, “With demand picking up in Aug-Sep, key categories like Ecommerce, FMCG, Telecom, Durables, Auto and certain segments within BFSI are expected see increased ad spends this festive season. FMCG saw recovery in Jul-Sep quarter, driven by essentials like health-hygiene products and immunity boosting food products. Brands in these categories coupled with discretionary like skin &amp; personal care products are likely to see an uptick in consumer spending and therefore in ad spending too. Consumer durables and Retail are expected to benefit from the govt.’s LTC cash voucher and festival advance schemes, which would lead to increased spending from government employees on products like apparels, laptops, smart phones, consumer durables, home appliances, fitness, jewellery, beauty &amp; personal care during this festive. For Ecommerce sector, RedSeer estimates this festive to surpass a GMV of U$D 7Bn. driven by a surge in shoppers from Tier-II towns, considerable discounts available and financing options being easily accessible to consumers. Large players like Amazon and Flipkart are scaling up their supply chain vendors, fulfillment centres and higher manpower for delivery, in order to meet surge in demand and are spending heavily on TV, digital &amp; Print.” While people might give pandal-hopping a skip this year, they have also started spending money. At this point, people are on the lookout for a change, for something positive and this has led to a visible shift in consumer sentiments in the past few months, Dwivedy added, “We are seeing that market sentiments have improved over the past few months. A surge in online purchases has been witnessed through the various platforms. Indian consumers have started embracing the new normal, and consumption of products is back. There are multiple new categories of products, new convenience food products, health, hygiene-related – all have been accepted and are being tried out. In the last few days, the malls have also opened with new offerings from the shops. Many are offering home delivery, video selections and are even ready to send people home with multiple samples for trials. Home delivery of groceries, foods and other products is preferred. Implying that the emotions have revived, the consumption has begun, however, the mode of consumption is new.” This positive sentiment has led to a month-on-month increase in spends since July across categories. “TV has been almost at the same levels as the previous year. Print, on the other hand, is kind of catching up but it will still take some more time in top metros. Nevertheless, Tier II towns are tracking better. Radio has also picked up. OOH and Cinema that have been worst hit this year should see some relief in this quarter,” she explained. While Television has steadily been seeing an increase in ad spends over the past few months, mediums like Radio and OOH that had suffered a lot during the lockdown are hoping to see some recovery. These are both mediums that see a lot of spends during the festive season in normal years. So how are things this year? Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “The festive season is considered the 5th quarter in India, an auspicious time, for businesses across industries, that contributes 40-45% of sales. Marketers certainly leverage this opportunity with ad volumes showcasing a significant surge. Clearly the most trusted and credible media, this lockdown has helped radio being reimagined amongst the audiences with the overall listenership of medium growing by 30%. The surge in listenership across different TG’s have driven ad volumes across Males, Females, the young and older targeted brands. We have witnessed a rise of 24% in Ad Volumes in week 33 with consistent growth in Ad volume from Aug’20 where average Ad volume surged by 4.8 times as compared to April. With the staggered unlocking of the economy, Radio with its ‘mass local reach’, trusted influencers and digital amplification have witnessed a sharp recovery with certain categories booming more than the others.” However, things aren’t all that great in the outdoor medium and Noomi Mehta, Chairman &amp; MD, Selvel One paints a not-so-rosy picture. He said, “Right now we are at 50% in terms of business when compared to a normal year, and if you compare puja-to-puja, we would be at less than 40% this year. It is true that people are venturing out now and there is an opportunity for brands but they are very cautious.” Every year, especially during Navratri/Durga Puja, brands from segments like FMCG, consumer durables etc go all out and make a lot of noise. “But this year, only those forced to advertise are advertising. For instance, auto brands that are launching new offerings are advertising and currently they are out top advertisers. Every year, we see financial institutes, paint companies, e-commerce platforms and apparel brands also invest in festive but that hasn’t happened this year,” he shared. Despite the fact that brands are cautious in spending, data points towards many cities almost coming to a state of normalcy. Shared <keyword id="2406965" type="PERSON" weightage="20" keywordseo="Atul-Shrivastava">Atul Shrivastava</keyword>, CEO, <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>, “As far as traffic on the roads is concerned, per data generated through SHARP, Laqshya’s traffic metrics platform, traffic in Kolkata is currently 89-92% of normal times and it is increasing every day. Long traffic jams are also back. So, we see that situation is coming back to normal, aided by the festive season.” However, Shrivastava had something positive to share. He pointed towards signs of recovery, even in terms of ad spends. “Even in the current situation, we are seeing brands in the jewellery, textiles, retail, garments, footwear and the automobile sectors spending their pent-up OOH budgets. FMCG brands are also advertising in OOH media, especially for sanitizing products. OTT platforms and entertainment channels are also investing in OOH media to promote new shows and programs. Hence, even if we do not see 100% spend by clients as compared to last year, current spends are around 60-65%.” On what the rest of the year will look like, Arnab Samanta, Head of Marketing, Graphixstory said, “With the nation gradually ‘unlocking’ itself and with IPL happening around the festive season, the markets are much positive of a revival in the second half of the year. Brands will be spending 1.5 times digitally more than the usual plan of action. The advertising spend will be increased, thoughtful engaging ad campaigns and tech innovations like augmented reality will be introduced to create massive engagement with the target audience. The higher ad spends for various brands will be distributed on a different mix of categories and channels compared to last year, depending on consumer trends and shopping pattern. Digital businesses will now make the way for a sharper trajectory.” While things have still not picked up as much as the ad industry had hoped, the number of new coronavirus infections dropped below 50,000 for the first time in nearly three months in India yesterday. So here’s hoping that things will keep getting better gradually and we will have a better and safer Diwali, one that also brings relief to the industry.

Durga Puja and Navratri is finally here, but are advertisers excited?

<ul><li>With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year.</li><li>Brands united to encourage people to come together while adhering to safety norms and paid a tribute to the positivity and strength of the human spirit as we all want to step out of dark times and emerge victorious and bright like Maa Durga.</li></ul>It’s that time of the year when West Bengal turns into one grand carnival, <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword>, in normal times is as much about the fun and food as it is about the fervour of welcoming Durga into our homes and lives. Intricately woven into the cultural fabric of West Bengal, the festivities spread cheer across, turning its cities into a beautiful dreamland of joy and togetherness. While this year is different, brands haven't shied away from celebrating this grand festival. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Here are a few campaigns and product and packaging innovations that stood out: Tata Tea <img src="https://lh5.googleusercontent.com/yi6crhM4NBLwEvaBgQTtMyiEh5PbWksAxnhvNuFHkmUGExPdSGfj8hRbHKylKEYqVREXGCQHxJlzctyFU9Czt1wx0eAFxVI_rTkzbEURSzKtlt4D_1mxnPBA_kB_poNZN_hXhzS3" /> Tanishq <div type="Youtube" id="tPec4SJPFBM" title="Tanishq presents Aparajita - Ekotai Shundor, Ekotai Shokti!" thumbUrl="https://i.ytimg.com/vi/tPec4SJPFBM/mqdefault.jpg"></div> <keyword id="106317" type="DOMAIN" weightage="20" keywordseo="Asian-Paints">Asian Paints</keyword> <div type="Youtube" id="VuDs2-8VgkM" title="Asian Paints Sharad Shamman ‘Dugga Elo Ghawrey’" thumbUrl="https://i.ytimg.com/vi/VuDs2-8VgkM/mqdefault.jpg"></div> Joy Personal Care <div type="Youtube" id="xytF80lvSV8" title="Dugga Elo (দুগ্গা এল)| Priyanka Sarkar | Akriti Kakar | Ajay S | Baba Yadav | Joy Personal Care |SVF" thumbUrl="https://i.ytimg.com/vi/xytF80lvSV8/mqdefault.jpg"></div> Welspun <div type="Youtube" id="4J4ZbS3gbUk" title="Celebrate the Magic of Reversible | This Durga Puja #ChaloPaltai | Welspun 2in1 Reversible Bed sheet" thumbUrl="https://i.ytimg.com/vi/4J4ZbS3gbUk/mqdefault.jpg"></div> Shoppers Stop <div type="Youtube" id="tl9qEgRs4tY" title="Ami Alo | Pujo 2020" thumbUrl="https://i.ytimg.com/vi/tl9qEgRs4tY/mqdefault.jpg"></div> Big FM <div type="Youtube" id="u_KnfZFZFgw" title="Big Mahalaya | Mahalaya ki nayi dhun | Swagatalakshmi | 92.7 Big FM | Durga Pujo" thumbUrl="https://i.ytimg.com/vi/u_KnfZFZFgw/mqdefault.jpg"></div> <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword> <div type="Youtube" id="a6zcmYEmFWI" title="Ekdol Bondhu | Xiaomi | Rupam Islam | Pujo 2019" thumbUrl="https://i.ytimg.com/vi/a6zcmYEmFWI/mqdefault.jpg"></div>

This year, Durga Puja campaigns are all about the celebration of resilience

The Confederation of All India <keyword id="6371444" type="General" weightage="20" keywordseo="traders" source="Orion">Traders</keyword> (<keyword id="853920" type="General" weightage="80" keywordseo="cait" source="Orion">CAIT</keyword>) has asked traders to increase their stocks as people are going to buy more in the upcoming <keyword id="188" type="General" weightage="80" keywordseo="diwali" source="Orion">Diwali</keyword> festival season. Citing a <keyword id="15508" type="General" weightage="50" keywordseo="yougov" source="Orion">YouGov</keyword> report, CAIT has said that nearly 36 per cent of people living in the urban areas are likely to spend more during the Diwali season. "The expected growth in business among cities will not be restricted to cities alone but traders in small towns and rural areas will also witness growth," it said. CAIT National President B.C.Bhartia and Secretary General Praveen Khandelwal said the report of YouGov was based on Diwali spending index, which shows that this year the spending intent stands for 94-45 in comparison to 90.71 in 2021 and 80.96 in 2020 which is also a parameter for recovery of the economy. In the last two years due to Covid pandemic, the consumers faced a financial crisis." The prominent sector, the CAIT, sees growth include home appliances, Travel, Health and Fitness, Home Decor and gold. The CAIT expects that besides these sectors consumer electronics, mobiles, readymade garments, gift articles, FMCG sector, consumer durables, electrical fixtures and fittings, etc., will also see good business. CAIT said the festival season was all set to begin from August 31 to September 9, which will be prominently celebrated in Maharashtra, Gujarat, Madhya Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, Goa, etc. whereas the festival of Navratri, Ramlila and <keyword id="6357908" type="General" weightage="50" keywordseo="durga-puja" source="Orion">Durga Puja</keyword> will begin from September 26 to October 5, and Diwali on October 24. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indian-fintechs-raised-29-bn-this-year-thats-14-of-the-total-global-funding-share-report/articleshow/93721531.cms">Indian fintechs raised $29 bn this year, that's 14% of the total global funding share: report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/only-1-of-indians-plan-to-buy-e-scooters-in-6-months-over-safety-performance-concerns-report/articleshow/93721613.cms">Only 1% of Indians plan to buy e-scooters in 6 months over safety, performance concerns: report</a>

Stock up for upcoming festive season, retail body tells traders

<cmsannotation type="cmsannotation" annotationid="Navratri 2023 wishes and messages" comment="subhead" text="Navratri 2023 wishes and messages"><keyword id="16900212" type="General" weightage="20" keywordseo="Navratri-2023-wishes" source="Orion">Navratri 2023 wishes</keyword> and messages</cmsannotation> - May Goddess Durga show us the path to eternal peace and prosperity. May she bless us with the strength to defeat the evils in our life! May the Goddess protect you and your family from evil. Wishing you a colourful Durga puja. May you have the best of time, celebrations and success in life this year. Best Wishes for a joyous Navratri with lots joy, happiness and peace. Our hearty Greetings to everyone on the auspicious occasion of Navratri. May Maa Durga always guide &amp; bless all of us. Blessed Navratri. May the festive occasion of Durga Ashtami infuse our homes and hearts with happiness and good luck. Wishing a blessed Navratri. May Maa Durga brighten your life with countless blessings of happiness and prosperity. Navratri to all my friends. May this festival bring you happiness and success. HAPPY <keyword id="16077942" type="General" weightage="100" keywordseo="Navratri-2023" source="Orion">NAVRATRI 2023</keyword>! Durga Puja infuses our hearts and minds with positivity and zeal to keep moving ahead with happiness….Best wishes on Durga Puja to you. May Maa Durga empower you with her 9 blessings of name, fame, health, wealth, happiness, humanity, knowledge, devotion, and power. Wish U Navratri Festival. It is the faith in Maa that brings eternal happiness and success in life…. Surrender yourself to her to experience the magic of her blessings…. Happy Durga Puja!! It is time to welcome Maa Durga and celebrate for all the glory and blessing – she has blessed us throughout the year! Let’s make this Durga Puja a memorable one. On the auspicious occasion of Durga Puja, I wish that the festivities bring immense joy and happiness to you and your family. Happy Durga Puja! Every day the sun rises to give us a message that darkness will always be beaten by light. Let us follow the same natural rule. Happy Durga puja. Warm wishes on Navratri to all the students. May this auspicious occasion shower into your lives the ability to shine in studies. May Maa Durga is always there to guide us in our lives and enlighten us with your knowledge. Warm greetings on Navratri to all the students. Maa Durga will surely bestow her 9 forms of blessings for you and your family: Fame, Name, Wealth, Prosperity, Happiness, Education, Health, Power and Commitment. Happy Navratri! May the blessing of Maa Durga Guide you on the right path and help you in all your endeavors. Warm wishes of Navratri to all. May Maa Durga empower you and your family with health, wealth, happiness and prosperity. Happy Navratri 2023! Happiest Navratri to all devotees of Ma Durga. May you have the best of times, celebrations, and success in life this year. This festival brings a lot of colour to our lives. May bright colours dominate your life. Happy Durga Ashtami May the blessings of Maa Durga illuminate your life with happiness, prosperity, &amp; good luck. Have a Glorious Navratri. May the blessings of maa Durga fall upon you and your family. HAPPY NAVRATRI 2023! Blessed Navratri, my dear. My present list for the Navratri festive is ready for you so when are you willing to buy me all of those? Good wishes for a joyous Durga Ashtami, with plenty of peace and prosperity. Happy Durga Ashtami May the divine blessing of Maa Durga always be with you and your family. Have fun at the biggest festival that we ever have! May Maa Durga bless you. Lakshmi donates the internal wealth of virtues or divine qualities. Happy Navratri! Wishing you a happy and prosperous Navratri, may this festival bring you happiness and success. HAPPY NAVARATRI 2023! May the great goddess Maa Durga provide you with the strength, wisdom, and courage to overcome all obstacles in life. Have an auspicious Navratri. May the Goddess protect you and your family from evil. Wishing you a colorful Durga puja. May the brightness of Navratri, Fill your days with cheer, May all your dreams come true, During Navratri and all through the year. Blessed Navratri to you. Maa Durga means she, who is incomprehensible to reach. Happy Navratri! I wish Goddess Durga to come home with good luck and her eternal blessings. Happy Durga Puja. It is time to welcome Maa Durga and celebrate for all the glory and blessing – she has blessed us throughout the year! Let’s make this Durga Puja a memorable one.

Navratri 2023 messages and wishes for your dear ones

Maha Navami is marked by the ninth day of the Dussehra or Navratri celebrations. This is a special day for <keyword id="6357908" type="General" weightage="20" keywordseo="durga-puja" source="Orion">Durga Puja</keyword>. On the day of Maha Navami, Hindu families organise a grand puja to Maa Durga seeking her blessings on the day when she had vanquished the demon Mahishasura and blessed the worlds with peace, tranquility and prosperity. Maha Navami is an auspicious and a highly fitting occasion to wish your dear ones with some inspiring messages and quotes to celebrate the spirit of the day and wish Ma Durga’s blessings in abundance. Choose from the following wishes and messages to share on the occasion of Maha Navami 2021. Maha Navami 2021 wishes and messages On this auspicious occasion of Durga Navami, I wish you are blessed with prosperity and success. Happy Maha Navami! May the blessing of Maa Durga guide you on the right path and help you in all your endeavors. Warm wishes of Maha Navami to all! May Goddess Durga is always there to give you power and strength in life…. May you fight all challenges with greatness and good luck…. Happy Maha Navami to you. On this auspicious day of Maha Navami, My greetings to you and your family, Happiness and betterment at all levels, For today and all time to come, Success at the end of all your pursuits, In the most truthful way. May you have Maha Navami blessed with celebrations with your near and dear ones…. May you have a great time and lots of happy moments on this auspicious day. On the auspicious occasion of Durga Navami, I wish you the most inspiring opportunities and great success in life…. Happy Durga Navami to you. Wishing you and your family a very Happy Maha Navami…. I pray to Durga Maa to always bless your life with happiness, goodness and good fortune. Durga maa blesses you on this auspicious day of Ramnavami, and on this festival, your house should be blessed with wealth, fame, and prosperity. Happy Maha Navami. Life has ups and downs, some days might be rough, But Maa Durga will give you the courage, And the ability to be tough. Have a Blessed Maha Navami! Happy Durga Puja Maha Navami to you…. May Maa Durga put an end to all your troubles and kill all the negativity that surrounds you for a better life. Let the festive spirit embrace you and your dear ones on this special occasion. Wishing you and your family a happy Maha Navami! May your life be showered with the love and blessings of Maa Durga…. May the occasion of Durga Puja Maha Navami bring along a year full of positivity for you. May the occasion of Maha Navami be full of celebrations and inspirations from you….. Wishing you good fortune and happiness…. Wishing you Happy Maha Navami. On This Auspicious Occasion Of Maha Navami, I Wish You Are Blessed With Prosperity And Success By Maa Durga. Thank you Maa Durga for blessing us with the strength to perform fasts and pooja throughout Navratri. Happy Maha Navami to all. May the atmosphere around you be full of the spirit of mirth and love, May this occasion bring along prosperity and peace in your life. Happy Maha Navami!!! May your life be showered with the love and blessings of Maa Durga, May the occasion of Maha Navami bring along a year full of positivity for you. On The Pious Occasion Of Mahanavami May Maa Durga Fulfill All Of Your Wishes. Wish you Happy Mahanavami. May the Goddess give you power and strength to take on life’s battles with ease. Happy Navami! Maa Durga, the universal mother is an embodiment of power. We bow to her to seek blessings on this auspicious occasion of Durga Navami. Have a Blessed Maha Navami. May Goddess Durga Bless You Like She Blessed Rama To Fight The Evil Like He Fought Ravana. Happy Mahanavami to you my friend. On the pious occasion of Maha Navami, I wish that Maa Durga is always there to bless you in each and every phase of your life and shower you with happiness. Thank you Maa Durga for blessing us with the strength to perform fasts and pooja throughout Navratri. Happy Maha Navami to all. Let all your wishes come true with Maa Durga’s blessings. Happy Navami. May Durga Maa shower you with success and prosperity. Happy Durga Navami. Let all evils vanish from your life. Happy Durga Navami 2021. On the auspicious occasion of Maha Navami, I wish you the most inspiring opportunities and great success in life. Blessed Mahanavami to you. Wishing a very Happy Durga Navami to you my dear…. May his holy occasion fill your home and heart with happiness and goodness. May all your wishes be fulfilled…. May all your sorrows come to an end…. May all your dreams become a reality…. Wishing a very Happy Maha Navami to you. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/canva-launches-video-editing-suite-with-customisable-templates-scene-based-editing-and-more/articleshow/86968281.cms">Canva launches video editing suite with customisable templates, scene-based editing and more</a>

Maha Navami 2021: Here is a list of wishes and messages you can send to your family and friends

<img class="gwt-Image" src="/photo/28278091.cms" style="" /> The year 2014 is just two days old, marking the beginning of yet another <keyword id="89477" type="UNKNOWN" weightage="100" keywordseo="Gregorian-calendar">Gregorian calendar</keyword> year. But revellers who painted the town red and want more party time need not lose heart. Officially, the year has taken off on January 1, but the regional variants of the New Year’s Day still prevail in a country like India – home to a colourful mélange of cultures and traditions. So we are yet to experience a spate of <keyword id="471694" type="UNKNOWN" weightage="100" keywordseo="New-Year-festivities">New Year festivities</keyword>, celebrated from <keyword id="6354495" type="CITY" weightage="100" keywordseo="kashmir">Kashmir</keyword> to Kanyakumari, from the <keyword id="53478" type="CITY" weightage="100" keywordseo="North-East">north-east</keyword> to the western coast. 
 Interestingly, both the Gregorian calendar (introduced by Pope Gregory XIII in 1582) and the previous <keyword id="89476" type="PERSON" weightage="100" keywordseo="Julian-calendar">Julian calendar</keyword> (first implemented by Julius Caesar in 46 BC) kick off on the same day – January 1. The Romans originally dedicated the first day of the year to Janus, the god of gates, doors and beginnings, and January, the first month of the year, was named after him. Later on, most nations in Western Europe officially started the New Year from January 1. The UK was a late adopter, though, and observed New Year’s Day on <keyword id="47282" type="ENTERTAINMENT" weightage="100" keywordseo="march">March</keyword> 25, popularly known as Lady Day since it celebrated Virgin Mary and the Feast of the Annunciation. This practice stayed in England up to 1752. 
 Closer home, we have many time-reckoning systems but the most significant among them is the <keyword id="1998432" type="UNKNOWN" weightage="100" keywordseo="Sakabda">Sakabda</keyword> or the <keyword id="1998433" type="UNKNOWN" weightage="100" keywordseo="Saka-calendar">Saka calendar</keyword>. It was introduced in 78 AD, most probably by the Kushan ruler Kanishka, and was even used in other countries such as Kampuchea and Indonesia. Another one is the popular <keyword id="1998435" type="UNKNOWN" weightage="100" keywordseo="Bangabda">Bangabda</keyword> or the <keyword id="1282409" type="UNKNOWN" weightage="100" keywordseo="Bengali-calendar">Bengali Calendar</keyword>, a <keyword id="1998436" type="UNKNOWN" weightage="100" keywordseo="Solar-calendar">solar calendar</keyword> started by Mughal emperor <keyword id="6363995" type="PERSON" weightage="80" keywordseo="Akbar">Akbar</keyword> in 1584 AD. Then there is the <keyword id="1998437" type="UNKNOWN" weightage="100" keywordseo="Hijri-New-Year">Hijri New Year</keyword>, also known as the <keyword id="1926173" type="UNKNOWN" weightage="100" keywordseo="Islamic-new-year">Islamic New Year</keyword>, which started in 610 AD when <keyword id="6358086" type="PERSON" weightage="80" keywordseo="Prophet-Muhammad">Prophet Muhammad</keyword> migrated from Mecca to <keyword id="89362" type="CITY" weightage="80" keywordseo="Medina">Medina</keyword>. 
 With so many calendars around and so many regional New Year’s Days to celebrate, it’s time to soak in the traditional rituals once more, mostly observed during the months of <keyword id="368788" type="PERSON" weightage="100" keywordseo="Chaitra">Chaitra</keyword> and <keyword id="1998439" type="UNKNOWN" weightage="100" keywordseo="Baishakh">Baishakh</keyword> (March-April). Here’s a quick look at the key events. 
 
<img class="gwt-Image" src="/photo/28278192.cms" /> 
 
<keyword id="4349969" type="UNKNOWN" weightage="100" keywordseo="Navreh">Navreh</keyword> – Kashmir: Let us start with Navreh, the New Year’s Day in the <keyword id="911185" type="UNKNOWN" weightage="100" keywordseo="Lunar-calendar">lunar calendar</keyword> and observed on the <keyword id="1998440" type="UNKNOWN" weightage="100" keywordseo="Shukla-Pratipada">Shukla Pratipada</keyword> (first day of the waxing moon) in the month of Chaitra (March-April). It is the <keyword id="1998441" type="UNKNOWN" weightage="100" keywordseo="Oldest-New-Year-celebration">oldest New Year celebration</keyword>, and finds mention in historical works such as Nilamat Purana, <keyword id="1998443" type="UNKNOWN" weightage="100" keywordseo="Kalhana">Kalhana</keyword>’s <keyword id="1998442" type="UNKNOWN" weightage="100" keywordseo="Rajtarangini">Rajtarangini</keyword> and Persian scholar <keyword id="1792427" type="UNKNOWN" weightage="80" keywordseo="Al-Biruni">Al-Biruni</keyword>’s writing. Each household prepares the ‘<keyword id="1998444" type="UNKNOWN" weightage="100" keywordseo="Holi-thali">holi thali</keyword>’ with great care, containing food, flower and other essentials, and it is viewed at the dawn of Navreh while family members pray for <keyword id="6383453" type="ORGANIZATION" weightage="100" keywordseo="Wealth">wealth</keyword>, knowledge and <keyword id="23119" type="ENTERTAINMENT" weightage="100" keywordseo="good-luck">good luck</keyword>. From this day, <keyword id="1998445" type="UNKNOWN" weightage="100" keywordseo="Nav-Durga-Puja">Nav Durga Puja</keyword> or <keyword id="31525" type="UNKNOWN" weightage="100" keywordseo="Navratra">Navratra</keyword> also begins in Kashmir and continues for 9 days. 
 
<keyword id="1296432" type="UNKNOWN" weightage="100" keywordseo="Chaitti">Chaitti</keyword> – <keyword id="6358126" type="CITY" weightage="100" keywordseo="Himachal-Pradesh">Himachal Pradesh</keyword>: In this hill state, the New Year’s Day is celebrated on the first day of Chaitra according to the <keyword id="1998446" type="UNKNOWN" weightage="100" keywordseo="Vikrami-calendar">Vikrami calendar</keyword> and festivals such as <keyword id="48284" type="CITY" weightage="100" keywordseo="navratri">Navratri</keyword> and <keyword id="1998448" type="UNKNOWN" weightage="100" keywordseo="Ralli-Puja">Ralli Puja</keyword> are held throughout the month in honour of Goddess Durga/Bhagwati. The month-long Ralli Puja ends in the marriage of Lord Shiva and the goddess as spinsters seek blessings of the divine duo for a spouse like Lord Shiva. 
 
<keyword id="42862" type="PERSON" weightage="100" keywordseo="Ugadi">Ugadi</keyword> – <keyword id="37102" type="COMPANY" weightage="100" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> &amp; <keyword id="6354780" type="ENTERTAINMENT" weightage="100" keywordseo="Karnataka">Karnataka</keyword>: It is celebrated on the same day as Navreh, in the month of Chaitra, and marks the beginning of the South Indian lunar year. People of these southern states believe that Lord Brahma began the creation of the universe on this auspicious day. Houses are decorated with mango leaves and <keyword id="202308" type="PERSON" weightage="100" keywordseo="Rangoli">rangoli</keyword> designs; Panchanga or the <keyword id="1998452" type="UNKNOWN" weightage="100" keywordseo="Religious-almanac">religious almanac</keyword> is recited and puja offerings are made for a prosperous New Year. Ugadi <keyword id="758269" type="UNKNOWN" weightage="100" keywordseo="pachadi">pachadi</keyword>, the traditional dish of six flavours made of <keyword id="6441002" type="UNKNOWN" weightage="100" keywordseo="neem">neem</keyword>, <keyword id="137842" type="UNKNOWN" weightage="100" keywordseo="jaggery">jaggery</keyword> &amp; banana, salt, green chilli/pepper, tamarind juice and unripe mango, is also relished on this occasion to acknowledge six different aspects of life. 
 
<keyword id="608876" type="PERSON" weightage="100" keywordseo="Gudhi-Padva">Gudhi Padva</keyword> – <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword> &amp; <keyword id="826" type="CITY" weightage="100" keywordseo="Goa">Goa</keyword>: Observed on the same day as Navreh and Ugadi (Chaitra Shukla Pratipada), the New Year festivities in these states celebrate the bounty of Nature. Houses are decked up with rangoli and colourful gudhi – a bright-hued, embellished silk banner tied to a decorated <keyword id="1808323" type="UNKNOWN" weightage="100" keywordseo="bamboo-pole">bamboo pole</keyword> and an upside down brass/silver pot fitted on the top. A day after Gudhi Padva, <keyword id="127745" type="UNKNOWN" weightage="100" keywordseo="Cheti-Chand">Cheti Chand</keyword> or the <keyword id="610532" type="UNKNOWN" weightage="100" keywordseo="Sindhi-New-Year">Sindhi New Year</keyword> is observed to celebrate the birth anniversary of <keyword id="1998458" type="UNKNOWN" weightage="100" keywordseo="Ishtadeva-Uderolal">Ishtadeva Uderolal</keyword> or <keyword id="987886" type="UNKNOWN" weightage="100" keywordseo="Jhulelal">Jhulelal</keyword>, the patron saint of the Sindhis. Lord Varuna, the water god, is also worshipped on this day, followed by <keyword id="6771793" type="UNKNOWN" weightage="100" keywordseo="feasting">feasting</keyword> and <keyword id="240265" type="UNKNOWN" weightage="100" keywordseo="devotional-music">devotional music</keyword>. 
 
Varuda Pirappu/Puthandu – <keyword id="20154" type="ORGANIZATION" weightage="100" keywordseo="tamil-nadu">Tamil Nadu</keyword>: Held in mid-April, the <keyword id="6407830" type="UNKNOWN" weightage="100" keywordseo="Tamil-New-Year">Tamil New Year</keyword>’s Day is celebrated on the first day of Chithirai, which is the first month of the traditional <keyword id="525554" type="UNKNOWN" weightage="100" keywordseo="Tamil-calendar">Tamil calendar</keyword>. Just like Navreh, the day begins with <keyword id="1998464" type="UNKNOWN" weightage="100" keywordseo="Auspicious-sighting">auspicious sighting</keyword> or <keyword id="1009356" type="UNKNOWN" weightage="100" keywordseo="kanni">Kanni</keyword>, as people <keyword id="1873" type="UNKNOWN" weightage="100" keywordseo="Worship">worship</keyword> <keyword id="13726" type="PERSON" weightage="100" keywordseo="rice">rice</keyword> &amp; farm products, <keyword id="119992" type="ORGANIZATION" weightage="100" keywordseo="precious-metals">precious metals</keyword> and <keyword id="1246513" type="UNKNOWN" weightage="100" keywordseo="new-clothes">new clothes</keyword>. Ritualistic patterns called kolams are drawn; traditional lamps or kuthu vilakkus are lighted and placed in the centre, and brass bowls known as niraikudums are filled with water to usher in <keyword id="73094" type="UNKNOWN" weightage="100" keywordseo="prosperity">prosperity</keyword> and <keyword id="800742" type="UNKNOWN" weightage="100" keywordseo="fulfillment">fulfillment</keyword>. It is followed by the <keyword id="1998469" type="UNKNOWN" weightage="100" keywordseo="Almanac-worship">almanac worship</keyword> called <keyword id="1998471" type="UNKNOWN" weightage="100" keywordseo="Panchanga-Puja">Panchanga Puja</keyword>. And the festive meal features pachadi, fruits and payasam or dessert. 
 
<keyword id="345699" type="PERSON" weightage="100" keywordseo="Vishu">Vishu</keyword> – <keyword id="28504" type="CITY" weightage="100" keywordseo="Kerala">Kerala</keyword>: Vishu is the <keyword id="1010370" type="UNKNOWN" weightage="100" keywordseo="Malayalam-New-Year">Malayalam New Year</keyword>’s Day, observed in Kerala on the first day of the Malayalam month of Medam. As in other South Indian states, auspicious sighting and other rituals are observed as part of the celebration; <keyword id="51941" type="UNKNOWN" weightage="100" keywordseo="firecrackers">firecrackers</keyword> are burst and an elaborate <keyword id="1998461" type="UNKNOWN" weightage="100" keywordseo="Festive-lunch">festive lunch</keyword> called <keyword id="1998473" type="UNKNOWN" weightage="100" keywordseo="Sadya">sadya</keyword> is served. 
 
<img class="gwt-Image" src="/photo/28278328.cms" /> 
 
<keyword id="1334751" type="UNKNOWN" weightage="100" keywordseo="Poila-Baishakh">Poila Baishakh</keyword> – <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword>: The Bengali New Year’s Day is celebrated in the month of Baishakh (mostly on <keyword id="6364510" type="PERSON" weightage="100" keywordseo="april">April</keyword> 14). Also known as <keyword id="989326" type="UNKNOWN" weightage="100" keywordseo="Naba-Barsha">Naba Barsha</keyword>, <keyword id="27928" type="PERSON" weightage="100" keywordseo="Lord-Ganesha">Lord Ganesha</keyword> and <keyword id="462664" type="ORGANIZATION" weightage="100" keywordseo="Goddess-Lakshmi">Goddess Lakshmi</keyword>, deities of wealth, are worshipped on this day while businesses open fresh ledgers known as <keyword id="1998474" type="UNKNOWN" weightage="100" keywordseo="Haal-Khata">Haal Khata</keyword>. Feasting, festivities and <keyword id="6409104" type="UNKNOWN" weightage="100" keywordseo="cultural-programmes">cultural programmes</keyword> are the main attractions here. <keyword id="1998475" type="UNKNOWN" weightage="100" keywordseo="Maithili-New-Year">Maithili New Year</keyword> <keyword id="1998426" type="UNKNOWN" weightage="100" keywordseo="Juri-Sheetal">Juri Sheetal</keyword> is also celebrated on this day. 
 
<keyword id="1998425" type="UNKNOWN" weightage="100" keywordseo="Maha-Vishuva-Sankranti">Maha Vishuva Sankranti</keyword> – <keyword id="6357961" type="CITY" weightage="100" keywordseo="Odisha">Odisha</keyword>: In neighbouring Odisha, the New Year’s Day is also known as <keyword id="1998476" type="UNKNOWN" weightage="100" keywordseo="Pana-Sankranit">Pana Sankranit</keyword> or <keyword id="1998424" type="UNKNOWN" weightage="100" keywordseo="Jala-Sankranti">Jala Sankranti</keyword> or <keyword id="1998427" type="UNKNOWN" weightage="100" keywordseo="Mesha-Sankranti">Mesha Sankranti</keyword> that marks the beginning of a year in the solar calendar. Traditionally held on the first day of Baishakh (mid-April), a sweet drink called <keyword id="1998477" type="UNKNOWN" weightage="100" keywordseo="Pana">Pana</keyword> is made using fruits, card, milk, water and sugar/jaggery and bestowed as <keyword id="1998478" type="UNKNOWN" weightage="100" keywordseo="Puja-offering">puja offering</keyword>. People also drink Pana and water is offered to all, even to birds and animals, for a month. Throughout this period, <keyword id="1998479" type="UNKNOWN" weightage="100" keywordseo="Goddess-Hingula">Goddess Hingula</keyword> is worshipped for driving the evil away. Devotees often keep fast and perform penances as part of the rituals. 
 
Rongali/Bohag Bihu – <keyword id="6354915" type="CITY" weightage="100" keywordseo="Assam">Assam</keyword>: Held in the month of Baishakh (mid-April), this weeklong colourful and vibrant festival not only marks the beginning of a year in the solar calendar, but also heralds the new agricultural season. As in all other states, pujas are offered to ensure a prosperous year ahead; <keyword id="974604" type="UNKNOWN" weightage="100" keywordseo="festive-food">festive food</keyword> such as pitha and laru is made and shared, and young people get together to choose their life partners. Fairs are held; games are played, and the traditional <keyword id="1998481" type="UNKNOWN" weightage="100" keywordseo="Bihu-songs">Bihu songs</keyword> &amp; dances make it the perfect season for jollity and merriment. 
 
<keyword id="1998480" type="UNKNOWN" weightage="100" keywordseo="Cheiraoba">Cheiraoba</keyword> – <keyword id="6359754" type="CITY" weightage="100" keywordseo="Manipur">Manipur</keyword>: Moving further north-east, one gets to celebrate the Manipuri New Year Sajibu Cheiraoba in the month of April. Puja offerings, delicious food and festivities mark this occasion as well. In addition, locals climb the nearest hill tops, thus aspiring to rise to great heights in real life. 
 
Baisakhi/Vaisakhi – <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>: Traditionally a <keyword id="404010" type="UNKNOWN" weightage="100" keywordseo="harvest-festival">harvest festival</keyword>, the <keyword id="1011009" type="UNKNOWN" weightage="100" keywordseo="Punjabi-New-Year">Punjabi New Year</keyword>’s Day is held on April 13/14 (the first day of the second month of the year, according to the Nanakshahi Calendar). It is a significant day for the <keyword id="81001" type="UNKNOWN" weightage="100" keywordseo="Sikh-community">Sikh community</keyword> as well since they celebrate the day in honor of the 10th guru, <keyword id="138545" type="PERSON" weightage="80" keywordseo="Guru-Gobind-Singh">Guru Gobind Singh</keyword>, who did away with the <keyword id="6434481" type="UNKNOWN" weightage="100" keywordseo="Caste-System">caste system</keyword>. Otherwise, fun, food and <keyword id="1998485" type="UNKNOWN" weightage="100" keywordseo="Country-dances">country dances</keyword> like <keyword id="6920" type="CITY" weightage="100" keywordseo="Bhangra">Bhangra</keyword> and <keyword id="465865" type="PERSON" weightage="100" keywordseo="giddha">Giddha</keyword>, keeping time with the beats of dhols and drums, mark this occasion. 
 
<keyword id="585610" type="UNKNOWN" weightage="100" keywordseo="Bestu-Varas">Bestu Varas</keyword> – <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword>: In certain parts of northern and western India, Diwali heralds the New Year and Gujarat is one of them. Bestu Varas is held a day after the Festival of Lights, in the month of <keyword id="6376330" type="PERSON" weightage="100" keywordseo="Kartik">Kartik</keyword> (October-November) and houses are splendidly decked up with <keyword id="5823" type="PERSON" weightage="100" keywordseo="Flowers">flowers</keyword>, rangoli and torans (door hangings). Pujas are offered; New Year <keyword id="54214" type="UNKNOWN" weightage="100" keywordseo="Fireworks">fireworks</keyword> are everywhere and gifts are generously exchanged. And one must not forget the festive food either, especially the delectable and traditional snacks of Gujarat such as <keyword id="107294" type="CITY" weightage="100" keywordseo="farsan">farsan</keyword>. 
 
Images: Wikipedia 
 
<img class="gwt-Image" src="/photo/28278495.cms" />

New Year Festivities
Not Over Yet; Here Is How India
Celebrates

<img class="gwt-Image" src="/photo/23341716.cms" /> 
​It is that time of the year again. The riotous merry-making will kick off soon with the beating of the dhak. After all, what is <keyword id="6357908" type="UNKNOWN" weightage="100" keywordseo="Durga-puja">Durga Puja</keyword> without the dhakis and the dhunuchi dance, the lip-smacking prasad and the sindoor khela (vermillion splashing)? Then comes the grand finale of <keyword id="48284" type="CITY" weightage="100" keywordseo="navratri">Navratri</keyword> – the <keyword id="6494550" type="UNKNOWN" weightage="100" keywordseo="Dussehra">Dussehra</keyword> festival – and the colourful, life-size effigies of demon king <keyword id="42776" type="PERSON" weightage="80" keywordseo="Ravana">Ravana</keyword> go up in flame, lighting up the night sky. <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword>, the <keyword id="3378" type="UNKNOWN" weightage="100" keywordseo="Festival-of-lights">festival of lights</keyword>, follows close. With magnificent lightings decorating every corner, million candles burning and breathtaking fireworks on display – could there be anything more spectacular? 
 It is an extravagant celebration year after year that never fails to impress. You must have done the rounds already – shopping till you drop, chomping through gourmet food, visiting crowd-spewing vacation spots, meeting <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> and relatives, and revelling at teen patti parties on your Diwali night out. 
 
Been there, done that but still want to do something different? Here is a list of six must-do’s that can make these festival days totally different. Try them out and tell us how you feel. 
 
Take a thrill pill: Break away and open up. Do something you have never tried before. How about a lesson in paragliding, bungee jumping or salsa? Or try and find some unexplored trekking routes and feel like a second Livingstone, trudging up and down. A life without adventure is bound to get stale. So create your own thrill story and live it – but do it safely. Get professional trainers who will help you out. 
 
Pamper yourself: Do you always come last on your priority list? Just reverse that and label yourself ‘top priority’ this time. Nothing relaxes us more than ‘living’ life in our own way. So sleep late without worrying about office. Get a makeover done at a spa/salon. Chill out with your favourite drink. Play with the cat. Or order yourself a sumptuous dinner. Try all these and more that will make you feel pampered. 
 
Help out: A lot of people out there could really do with a little help. So take the first step and do some volunteer work. Teach the street kids; raise funds for NGO projects or donate a little for a cause close to your heart. Our heart went out to the home-maker who had gone door-to-door and collected old woollens to help street kids fight the Delhi cold. 
 
Go for a drive: Drive slowly – let the journey sink into you. A soak in the rain, sun &amp; dust, a drink of adrak wali chai (ginger tea), a picnic lunch on the grass, an evening stroll under the stars – the to-do list simply gets longer until you are exhausted. But that’s the way to live a life without traps. 
 
Have fun with food: If you are fond of fine-dining, plan things a bit ahead. So that you have enough cash and a cosy corner table to spend some gourmet time at your favourite joint. Otherwise, go cross-country to discover the many traditional foods India has to offer. Better still, dig up the old family recipe book and cook some of the dishes you loved as a kid. They will bring back priceless memories. 
 
Hugs are in, try them: Chuck your smartphone. Go and meet whom you wanted to meet for a long time, but never had the time. No video chat or phone call can replace that warm handshake and the tight hug, some tears and laughter together. That’s the stuff human connects are made of.

Tired Of Festival
Routines? Six Things You Can Do To Pep Up Your Life

India’s social, religious and cultural lives are vibrant with festivals and celebrations all year round. Few countries on the earth celebrate as many festivals as India does. Especially, October and November are months abound with a long list of most important Hindu festivals. The two major celebrations observed in India around this time are Dussehra and Diwali. These two festivals in fact bring in a cluster of events surrounding them. Dussehra stretches over ten days and Diwali is celebrated for around five days. Most interestingly, these two festival themes have a huge following across all states and religious-cultural groups. Schools and colleges go on long holidays during these months to accommodate these celebrations. So, the cultural and religious lives of people get intensely busy over October and November. Here is the <keyword id="31693" type="General" weightage="20" keywordseo="indian-festival" source="Orion">Indian festival</keyword> <keyword id="1508387" type="General" weightage="20" keywordseo="holiday-calendar" source="Orion">holiday calendar</keyword> for October and November 2023 for you to plan your activities and celebrations. Indian festival holiday calendar for October and November 2023 The two national events in these months are Gandhi Jayanti and Children’s Day. These two days see an array of public events sponsored by the government and NGOs in the country. Gandhi Jayanti also coincides with the birth anniversary of Lal Bahadur Shastri. Navratri culminating with Dussehra is observed for around ten days. Starting on the next day of Amavasya, Navratri is dedicated to the worship of goddesses Durga, Lakshmi and Saraswati. Most temples organize special pujas over these days. Dussehra fasting is a famous religious observance. Navratri is also celebrated as the victory of the divine forces over evil. Many South Indian homes arrange Kolu (a colorful and artistic arrangement of dolls) and stage several religious and cultural events during Navratri. Diwali attracts elders and children alike. Most people staying away from their families, choose to visit their kith and kin around this time to participate in Diwali celebrations. Diwali is one of the most representative elements of Indian culture in general and Hindu tradition in particular. It is also highly popular among the Jains and Sikhs. Counted among the most important festivals in India, Diwali is a colorful and delicious event. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffc000;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Date </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffc000;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Day </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffc000;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Festival / Holiday </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2 October 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Monday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Gandhi Jayanti and Lal Bahadur Shastri Jayanti </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">15 October 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Shard Navratri </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">22 October 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Durga Puja Ashtami </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">23 October 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Monday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Maha Navami / Saraswati Puja \ Ayudh Puja </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">24 October 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Tuesday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Vijay Dasami / Dussehra </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">1 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Wednesday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Karwa Chauth </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Ahoi Ashtami </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">10 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Friday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Dhanteras </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">12 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Diwali / Narak Chaturdashi </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">14 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Tuesday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Children’s Day, Bhai Dooj, Govardhan Puja </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">19 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Chhath Puja </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">23 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Thursday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Devuthhana Ekadashi </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">24 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Friday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Tulsi Vivah </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">26 November 2023 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Sunday </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Dev Diwali </td></tr></tbody><tbody></tbody></table> So, rejoice and gear up to celebrate all these festivals as per your family tradition. Festivals bring in abundant opportunities to socialize with family, friends and relatives. Festivals are the most effective stress busters that relax you and rejuvenate you. Make the most of October and November 2023 to get soaked in the most vibrant socio-cultural life of India.

Indian festival holiday calendar for October and November 2023 at a glance

The purchases in Diwali season this year will be more than Rs 1,50,000 crore across the country in comparison to 2019 when this figure was about Rs 90,000 crore, the <keyword id="76562" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="Orion">Confederation of All India Traders</keyword> (CAIT) on Friday, terming the growth of Rs 60,000 crore in business "very satisfactory" and "encouraging". The <keyword id="15325242" type="General" weightage="20" keywordseo="buying-season-of-Diwali" source="Orion">buying season of Diwali</keyword> is considered to start from the first Navratri and last till Tulsi Vivah, to be marked on November 5 this year. CAIT Secretary General Praveen Khandelwal claimed that Prime Minister Narendra Modi's campaign of Vocal for Local and Atmnirbhar Bharat has had a huge impact on consumers across the country, and that customers now demand only Indian products in the markets. He said that Diwali-related items made from China are almost absent in the markets across the country. The Indian importers did not import any items related to Diwali from China this year, due to which China has suffered a direct loss of business worth about Rs 75,000 crore, he said. Khandelwal said that after China's invasion of Galwan Valley in 2020, traders across the country took a pledge to <keyword id="1224580" type="General" weightage="20" keywordseo="boycott-Chinese-goods" source="Orion">boycott Chinese goods</keyword> and this has shown unprecedented results. He said that the CAIT has called upon the traders across the country to celebrate this Diwali as "Apni Diwali Bhartiya Diwali" for festival purchases, the major thrust of the consumers has been on home decor items, Diwali puja items including earthen lamps, deities, wall hangings, handicraft items, Shubh-Labh, traditional good luck charms like Om symbols, items for worship of Goddess Lakshmi and Shri Ganesh ji, home decor items which will give big trade to the items made by local artisans, craftsmen and skilled artists in the markets across the country! SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/online-sales-expected-to-boom-as-more-customers-shop-online-post-pandemic/articleshow/95014390.cms">Online sales expected to boom as more customers shop online post pandemic</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/diwali-is-becoming-a-global-celebration-and-cementing-indian-identity-globally/articleshow/95014696.cms">Diwali is becoming a global celebration and cementing Indian identity globally</a>

You Searched For "navratri puja at home" and got 13 results

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Indian festival holiday calendar for October and November 2023 at a glance

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