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1 min read

Apple unlikely to enter smart ring market as focus stays on Apple Watch, says Oura CEO

Apple is not expected to launch a smart ring. The tech giant is focusing on its Apple Watch. Apple …

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2 mins read

Oura, beloved by techies and athletes alike, is launching a new smart ring this month: Bloomberg

Oura's CEO told Bloomberg that he expects sales to double this year, to about $500 million.

Lian Kit Wee   


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2 mins read

Oura CEO calls Apple Watch sales ban a 'David and Goliath story,' says he'll keep an eye on Samsung's rival smart ring

Oura's CEO said he will closely monitor Samsung's new "Galaxy Ring" to see if there are any concern…

Camilo Fonseca   


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1 min read

Oura has partnered with Gucci for a $950 smart ring that’s also a fitness tracker

Renowned luxury fashion giant Gucci and health electronics manufacturer Oura have collaborated to d…

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2 mins read

Noise joins the smart rings bandwagon as a new category emerges

Smartwatches are essential devices that allow us to keep a track of several important health metric…

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3 mins read

The smart ring era is here and tech companies are fighting for your finger. Will you wear one?

Prince Harry wears a smart ring. Mark Zuckerberg swears by his. Now Samsung has launched a smart ri…

Hugh Langley   


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1 min read

How smart-ring company Oura expanded its reach beyond Silicon Valley insiders

These are Insider's biggest healthcare stories for August 18.

Lydia Ramsey Pflanzer   


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1 min read

Samsung's new Galaxy Ring is mostly a mystery — watch the big reveal

Samsung is being shy about the details of the Galaxy Ring. But don't be surprised if it has AI capa…

Lakshmi Varanasi   


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1 min read

PRESENTING: 7 prominent investors and execs who use sleep-tracking ring Oura share how they've altered their routines

From cooling down their bedrooms to using weighted blankets, here's how some leaders are hacking th…

Business Insider   


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2 mins read

Apple has reportedly discussed ideas including a smart ring and glasses — and putting tiny cameras on AirPods

Apple has also reportedly explored putting tiny, low-resolution cameras onto AirPods, which could u…

Kenneth Niemeyer   


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6 mins read

Peloton, Oura, and Whoop: High-performance apps become a lifestyle and status symbol in quarantine

The work-from-home economy has people obsessed with tracking heart rate, temperature, sleep, and ac…

Bartie Scott,Hillary Hoffower   


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5 mins read

Lisa Eadicicco   


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5 mins read

Silicon Valley's favorite sleep tracker is being used to help detect COVID-19 symptoms early and tackle big questions about the coronavirus' aftermath

Researchers are working with Oura to see if its smart rings can detect COVID-19 symptoms early. So …

Lisa Eadicicco   


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3 mins read

Why a small-business owner is waging an expensive battle for its name against Oura, the $2.5 billion health-tech company

Usually, small-business owners don't fight back against trademarked names, but Keane Veran isn't ba…

Jennifer Ortakales Dawkins   


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2 mins read

Walmart is reshuffling leaders in its healthcare business

These are Insider's biggest healthcare stories for September 14.

Lydia Ramsey Pflanzer   


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2 mins read

Emergency medical workers in San Francisco are wearing smart rings that can monitor body temperature in an effort to detect COVID-19 symptoms early

Oura's $300 smart ring is marketed as a health and fitness device for monitoring sleep, activity, a…

Lisa Eadicicco   


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2 mins read

Eva Longoria, 49, says she's doing 'everything' to age well — from cold-plunging to red-light therapy

"I'm doing everything. Not because I don't want to age but because I do want to age," said the "Des…

Erin Liam   


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3 mins read

How to sleep like a millionaire: a 5-part guide

Investor Peter Diamandis says he's fanatical about getting good sleep. Here's how he does it.

Hilary Brueck   


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2 mins read

Apple wants to put AI in your pocket — but Samsung is putting it on your finger

Samsung hopes to convince people that wearing a ring with built-in AI will enhance their health and…

Hasan Chowdhury   


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5 mins read

Welcome back to Wall Street earnings season

Among other things, bankers and investors will be keeping an eye out for updates on Jamie Dimon's r…

Jordan Parker Erb