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<ul><li>Pepsi is all set to celebrate the week of love with a twist. </li><li>As Valentine’s Day approaches us, Pepsi has unveiled a fun and quirky digital film featuring brand ambassador, <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword>. </li><li>He urges the young generation to live their life on their own terms and revel in their singlehood status with swag.</li></ul>As a culture curator and youth focused brand, Pepsi is all set to celebrate the week of love with a twist. Ahead of Valentine’s Day, Pepsi has launched a fun and quirky digital film featuring Bollywood superstar and brand ambassador, Salman Khan that encourages the youngsters today to own their singlehood with SWAG. In its quintessential and irreverent manner, the brand unveiled a limited edition set of ‘Swag Se Solo’ cans giving its consumers an ultimate symbol of carrying their singleton status on their sleeves.<br />    <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />According to a recent poll that was conducted by brand Pepsi on a popular social media platform, more than 80% people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.<br /><br />In the film which empowers singles across India, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/ chocolates for themselves. Salman is seen talking to the confident generation of India as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’<br /><br />Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples. The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable SWAG.”<br /><br />Commenting on the digital film, Brand ambassador and Actor, Salman Khan, said “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”<br /><br />The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February to mark the occasion of Valentine’s Day.<br />

Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day

As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across the country. Over the years, video has gone mainstream with YouTube now reaching to 265 million monthly active users as per ComScore 2019 (April) and making it a go-to-destination for brands. And, brands have innovatively capitalised on YouTube’s popularity by creating engaging ads that people truly loved. <br /><br />With the massive depth and diversity of content on the platform, some of the country’s most-loved brands have leveraged YouTube to tell some of the year’s most compelling brand stories, the best of which form the YouTube Ads Leaderboard for 2019. From Kia Motor’s ad for Seltos triggering design creativity, to <keyword id="10591" type="COMPANY" weightage="20" keywordseo="Samsung">Samsung</keyword>’s Good Vibes App ad themed on caring for possibilities, to making people dance to Pepsi’s Har Ghoonth Mein Swag Hain ad - YouTube Ads Leaderboard showcases all this and more. <br /><br />Commenting on YouTube as an advertising platform, <keyword id="3288480" type="PERSON" weightage="20" keywordseo="Satya-Raghavan">Satya Raghavan</keyword>, Director - YouTube Partnerships, India said, “YouTube is now playing a central role in helping consumers arrive at their final purchase decisions. We have worked hard to bring the power of Google and YouTube together to help unlock the magic of intent and YouTube today is a full funnel solution, with tools like TrueView for Action optimised for brand as well as performance objectives like leads and referrals.”<br /><br />Let’s take a look at the most watched ads on YouTube this year:<br /><br />1. <keyword id="109790" type="COMPANY" weightage="20" keywordseo="Kia-Motors">Kia Motors</keyword> India | Magical Inspirations | Stunning Designs<br /><div type="Youtube" id="8aHVz5RKi1w" title="Kia Motors India | Magical Inspirations | Stunning Designs" thumbUrl="https://i.ytimg.com/vi/8aHVz5RKi1w/mqdefault.jpg"></div>

<br />2. Samsung India| Good Vibes App: Caring for the Possibilities<br /><div type="Youtube" id="9djutxpXaQE" title="Samsung India Good Vibes App: Caring for the Possibilities" thumbUrl="https://i.ytimg.com/vi/9djutxpXaQE/mqdefault.jpg"></div>

<br />3. <keyword id="54572" type="COMPANY" weightage="20" keywordseo="PepsiCo">PepsiCo</keyword> India |Har Ghoont Mein Swag<br /><div type="Youtube" id="I5cPOd9aCUc" title="Har Ghoont Mein Swag | Tiger Shroff | Disha Patani | Badshah | Ahmed Khan | Bhushan Kumar" thumbUrl="https://i.ytimg.com/vi/I5cPOd9aCUc/mqdefault.jpg"></div>

<br />4. Xiaomi India |Mi Smart LED TV sab ki sunega | Say It See It<br /><div type="Youtube" id="54jo2S03kNs" title="Mi Smart LED TV sab ki sunega | Say It See It - Xiaomi India" thumbUrl="https://i.ytimg.com/vi/54jo2S03kNs/mqdefault.jpg"></div>

<br />5. OPPO F11 Pro | Features, Specs &amp; Product Overview<br /><div type="Youtube" id="9LGH0CTWNIs" title="OPPO F11 Pro | Features, Specs &amp; Product Overview | Available Now" thumbUrl="https://i.ytimg.com/vi/9LGH0CTWNIs/mqdefault.jpg"></div>

<br />6. Pooche koi bhi sawaal Hindi mein (mausam ki jaankari) | Google Assistant<br /><div type="Youtube" id="GtoKh6zxrEk" title="Pooche koi bhi sawaal Hindi mein (mausam ki jaankari) | Google Assistant" thumbUrl="https://i.ytimg.com/vi/GtoKh6zxrEk/mqdefault.jpg"></div>

<br />7. <keyword id="44373" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Group">Aditya Birla Group</keyword> |Big in Your Life<br /><div type="Youtube" id="eJ70_Xj3W-U" title="Aditya Birla Group - Big in Your Life" thumbUrl="https://i.ytimg.com/vi/eJ70_Xj3W-U/mqdefault.jpg"></div>

<br />8. <keyword id="2210217" type="COMPANY" weightage="20" keywordseo="oneplus">OnePlus</keyword>| 90 Hz Smooth Moves | OnePlus x Robert Downey Jr<br /><div type="Youtube" id="3pwEaJq6rv4" title="90 Hz Smooth Moves | OnePlus x Robert Downey Jr" thumbUrl="https://i.ytimg.com/vi/3pwEaJq6rv4/mqdefault.jpg"></div>

<br />9. Horlicks |FearLessKota #BottleOfLove<br /><div type="Youtube" id="R3c0ENcF02w" title="#FearLessKota #BottleOfLove" thumbUrl="https://i.ytimg.com/vi/R3c0ENcF02w/mqdefault.jpg"></div>

<br />10. All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer<br /><div type="Youtube" id="eWpV9XzKKtI" title="All new vivo S1 with 32MP Selfie Camera | #ItsMyStyle | HDFC and Jio Offer" thumbUrl="https://i.ytimg.com/vi/eWpV9XzKKtI/mqdefault.jpg"></div>

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From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard

You Searched For "pepsi swag ads" and got 2 results

Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day

BI India Partner

From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard

BI India Partner

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