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<ul><li>‘The Wall’ has been signed as the company’s first brand ambassador.</li><li>Conceptualized by <keyword id="7223115" type="General" weightage="20" keywordseo="spring-marketing-capital" source="Orion">Spring Marketing Capital</keyword>, the campaign is will be seen on digital media platforms across six metro cities in India.</li></ul>Practo, India’s leading integrated healthcare company, has unveiled <keyword id="2727" type="General" weightage="20" keywordseo="rahul-dravid" source="Orion">Rahul Dravid</keyword> as its first brand ambassador with a campaign marking its foray into secondary care services. In the first phase of the ‘You are in safe hands’ campaign, the celebrated cricketer talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. Maintaining good health is integral to all sportspeople in not only boosting their performance, but also helping them recover quickly from injuries that require expert medical care. Being a strong advocate of the importance of getting the right care from experts to live a healthy life, there could not have been anyone more suited to represent the company than the cricketer. The first ad film starts with Dravid speaking to a friend at a party who has been suffering from a secondary health condition. On being told that he always has access to expert care, Dravid introduces his friend to PCS that is designed to provide personalized, expert care to everyone. By walking him through the entire process - from the first consultation to post-surgery care - this film encapsulates how - and why - Practo is positioned to offer the best secondary care experience to patients. <div type="Youtube" id="fu2veykYpOs" title="Practo Care Surgeries | You are in safe hands x Rahul Dravid | End-to-end surgical solutions" thumbUrl="https://i.ytimg.com/vi/fu2veykYpOs/mqdefault.jpg"></div> Commenting on the announcement, cricketer Rahul Dravid says, “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs . The company has earned a name for itself as a leader in delivering patient-focused care - anytime, anywhere - and I’m glad to be associated with them.” Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS. Speaking on the launch, Srikanth Pinninti, Executive Vice President - Marketing, Practo, says, “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness - and thereby access - to quality secondary healthcare. Given the superior surgical support that sports people routinely need, this endorsement conveys that the same is available to anyone today with Practo Care Surgeries.” Conceptualized by Spring Marketing Capital, and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with great command over his craft aligns with Practo’s vision of building access to quality healthcare on the back of the trust and expertise it has built over years. It covers key aspects of the new service, including the PCS Experience Centers, expert surgeons, use of latest surgical technology, and financial support. “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief” says Arun Iyer, Founder and Creative Partner, Spring Marketing Capital. “Practo Care Surgeries combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience,” he adds. The ad film will air on digital media platforms - including Disney+Hotstar during IPL, ZEE5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram - across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo. Credits: Spring Marketing Capital Arun Iyer – Founder &amp; Creative Partner Manish Karnatak – Creative Partner Manu Ambady – Creative Associate Chitra Balachandran – Portfolio Associate Production Production House: Absolute Productions Director: Shlok Sharma Executive Producer: Prafull Sharma Producer: Trisanku Kaushik

Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures

Amongst all sectors in India, healthcare is one sector that has managed to both attract and deter startups from foraying into this segment. Some realise the enormous opportunities that the sector presents for growth, while there are many who are discouraged by the abysmal condition of the industry. <a href="http://www.businessinsider.in/searchresult.cms?query=Healthcare+startup">Healthcare startup</a> <a href="http://www.businessinsider.in/searchresult.cms?query=Practo">Practo</a> belongs to the former category. And there is a reason to why, its founder <a href="http://www.businessinsider.in/searchresult.cms?query=Shashank+ND">Shashank ND</a>, founder and CEO decided to venture into this particular segment. 
 
“Healthcare offers enormous opportunities. Healthcare is one sector that consumers across age groups, cities identify with. In fact, healthcare sector is likely to touch nearly $300 billion by 2020. So this is a sector, which has many problems, offers everyone ample opportunities to innovate,” <a href="http://www.businessinsider.in/searchresult.cms?query=Shashank+ND">Shashank</a> tells BI India in an exclusive interview. 
 
In fact, he bets big on the <a href="http://www.businessinsider.in/searchresult.cms?query=Startup+India">Startup India</a>, Standup India campaign and expects it to put startups in the limelight. “In a few decades, startups can improve the life of the country but also boost the economy of the country. The government and the prime minister leading from the front just show how important startups are for the country,” he says excitedly. 
 
So what does he expect from the initative? Well, he says that the focus remains on the policies. “We talked about how the policy makers can facilitate the growth of the industry and how we can be more effective with their support. I expect that the attitude of this government will become more attentive towards startups. They will start prioritizing startups in their priorities.” 
 
He adds, “I also expect that there will be a lot more clarity in the regulations because startups always work with the cutting-edge technology, innovation. This will clear the roadway for startups to grow in the economy.” 
 
Regulatory hurdles? Explaining his point, he notes that India has a very good domestic market which will continue to propel the growth of startups. But there are a lot of hurdles that startups will come up with, which the government needs to do away with. “An exodus of companies is happening in India because of regulatory hurdles. I believe that the government should take steps to retain companies in the country so that they can contribute to the economy,” he states. 
 
So what are these? Well, to begin with, <a href="http://www.businessinsider.in/searchresult.cms?query=Shashank+ND">Shashank</a> says startups are digitalizing the healthcare economy. “We are taking the doctors, patients and other stakeholders online. For instance, there are a lot of regulations that are not clear for online pharmacies, which I think makes it difficult for these players to be around for long.” 
 
He quickly adds, “My biggest grievance is there is no clarity in regulations when it comes to digitalization about healthcare sector such as diagnostics, pharmacies, which if digitalized could be very helpful. 
 
He also talks about the acute shortage of professional doctors, a challenge that has marred the growth of healthcare sector in rural India. “We are connecting doctors through internet and mobile, we can connect them with the patient anywhere in the country. But where it isn’t possible, there comes a huge gap. If the person in a rural setup can be given basic training and need not have a medical license but can have the requisite facilities where they can take care of the basic needs of the patient, it will reduce the stress on the healthcare setup in rural India. I think, we need de-skilling in healthcare sector,” he clarifies. 
 
Besides, protection of Intellectual Property Right especially in the healthcare sector is also a burning issue for him. “If IP is protected in India, the Indian companies will be valued a lot more and more companies will be willing to innovate and bring their products to the market,” asserts Shashank. 
 
So what is his advise to the young startupreneurs? “Well, innovate. Don’t copy what is happening in other markets. Be original and also be patient. Results don’t come overnight!” 
 
Wise words Shashank!

Exclusive: Practo Founder
says Modi govt should do away with regulatory hurdles in the healthcare sector

<ul><li>It is after a long time that we have consistently seen <keyword id="2727" type="General" weightage="20" keywordseo="rahul-dravid" source="Orion">Rahul Dravid</keyword> in the brandverse.</li><li>After his association with CRED, Dravid has signed up a few more brand deals with Piramal Realty, Practo, Orchids, to mention a few.</li><li>According to TAM sports, Dravid had about a 4% share in television advertisements during the first half of 2021. He was also the eighth most-loved sports celebrity in India this year.</li><li>So, as the Former Indian captain dons a new role in Indian cricket history and bags more brand deals, we speak to brand custodians to find out the reasons behind his comeback and decode his equity as a brand endorser.</li></ul>Rahul Dravid, team India’s newly appointed head coach, has found his space back into the brandverse after his clutter-breaking and memorable performance in <a href="https://twitter.com/imvkohli/status/1380451732690411521?s=21">CRED’s campaign</a>. The brand had unleashed Dravid’s unseen side and the audience was astonished! Apart from breaking other bowlers’ patience, we have never seen Dravid break anything or lose his calm at all. We certainly did not expect the zen Rahul Dravid to react as we do in traffic. This Indiranagar ka Gunda won millions of hearts with his acting skills and his ad went on to become the <a href="https://www.businessinsider.in/advertising/brands/article/creds-ad-featuring-rahul-dravid-was-the-most-viral-ad-in-ipl-2021-report/articleshow/87279382.cms">most viral ad during IPL 2021. </a> Since Dravid’s association with CRED, his popularity seems to be growing steadily. He has signed up a few more brand deals with Piramal Realty, Practo, Orchids, to mention a few. On the field, he was fondly referred to as ‘The Wall’ or ‘Mr Dependable’ for acting as the team’s silent saviour and guiding them out of troubled waters time and again. He was also known as one of the most disciplined cricketers with a sound technique and at one point, he was a bowler’s nightmare. However, he lived under Sachin Tendulkar’s shadow during his entire career and in the last decade, after he resigned from international cricket, he was replaced by MS Dhoni and Virat Kohli in the marketing world too. After experiencing a dry spell in the ad industry for years, he has finally made a comeback. According to TAM sports, Dravid had about a 4% share in television advertisements during the first half of 2021. <a href="https://www.businessinsider.in/advertising/media/article/top-10-sports-celebrities-of-the-brandverse-in-2021-as-per-tam/slidelist/85649566.cms">He was the eighth most-loved sports celebrity in India. </a> Telling us the reasons behind Dravid’s rising popularity, Lloyd Mathias, Business Strategist and former marketer at HP, Motorola and PepsiCo, said, “Rahul has always been a thinking cricketer known for his poise, balance and maturity and his batting best described by the moniker ‘the wall’ have always been the mainstay of India’s cricket through the late nineties and 2000s. So even after his retirement from international cricket, his association with the game as the captain of IPL team Rajasthan Royals and as the head of the National Cricket Academy NCA continued. Another reason for the renewed brand interest is the fact that Dravid is now the Head Coach of the Indian cricket team, one of the key positions in Indian sport. This brings him Centerstage as he helps navigate India’s cricket team over the next few years.” Athletes and sports personalities disappear from the limelight once their sporting career comes to an end. However, Dravid has managed to stay relevant. N. Chandramouli, CEO, TRA is confident that Dravid’s brand value will only rise in the coming years. He said, “Rahul Dravid has kept his brand relevant, but not over-exposed, and therefore even at 48 years, he is likely to see his brand value grow over the years.” So, what’s the secret behind this? Chandramouli says, “Sportspersons usually have a short shelf-life for endorsements, and it declines sharply after their sporting careers are over. However, the two-decade career of Rahul Dravid has had glittering successes and his dependability on the field is legendary. His calm, non-controversial demeanor is at its batting best off the field too. He is a brand’s dream as an endorser, especially for those who want to show dependability.” Shashwat Das, Founder and Director, Almond Branding said that The Wall of Indian cricket will never go out of fashion and the CRED campaign has only strengthened his position as an endorser. He said, "Just last week the batting legend has been officially appointed the head coach of the Indian cricket team. That clearly shows that he has miles to go as far as his contribution to Indian cricket is concerned. The same holds true for the brandverse! I would say his PR team has been doing a commendable job and is a big force behind not only his comeback to the brandverse but also pushing him beyond his typical gentlemen arena. Jammy’s act of breaking things as “Indranagar ka Gunda” was clearly breaking the internet. After CRED, we suddenly are ready to see much more from him. I am sure we will see many more of his brand endorsements in the coming year." With 18.9k followers on Instagram, Dravid’s social media following also adds to the potential consumer base for the associated brands, especially during the lockdown when most of the brands had little to no access to the traditional channels of advertisement. Over the years, Dravid has also managed to stay clean from any controversy -- making him a safe bet for brands. He has endorsed everything from grooming products to insurance brands, staying four feet apart from pan masala brands. In fact, he was a part of a<a href="https://youtu.be/6fOUNhW1YVY"> Tobacco control campaign</a> that helped him reiterate his principles and ethics to consumers. It is his charming personality and tactical acumen that he has always held a special place in India’s marketing world. He has emerged as the perfect option for brands who want to establish themselves as the ‘pillar of strength and trust.’ “Dravid’s allure for brand is his mature and untarnished reputation who has always played fair both on and off the field. A player who despite his awesome achievements has remained controversy-free, stayed low profile and shunned the limelight. This archetype is generally rare among sportspersons and movie stars and makes for a brand endorser that many stable brands would opt for. I think his personality makes a great fit for categories that work around tradition, and value trust and dependability - BFSI, Technology, FinTech and Education/EdTech,” said Mathias. He also said that Dravid’s equity might see a hike after his recent appointment as India’s Head Coach. Mathias added, “Dravid's brand equity should see an upsurge with the Indian cricket head coach role. Brands may see the appeal of someone who’s nationally revered, had a great playing career, morphing into an astute administrator and coach combined with a positive and untarnished reputation as a great rub off.” While we all know that brands chase numbers, some celebrities live forever. Dravid, the wall of Indian Cricket Team, is one of those stars who will shine for years to come. His brand image, relatability and followership continue to remain strong and experts expect the same trend going forward.

Decoding Rahul Dravid’s rising popularity among brands

<keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> on Thursday said it has joined hands with early stage venture capital fund <keyword id="136057" type="COMPANY" weightage="20" keywordseo="Matrix-Partners">Matrix Partners</keyword> to scale <keyword id="390673" type="PERSON" weightage="20" keywordseo="small-businesses">small businesses</keyword> in India by providing them with timely digital skilling support. The move comes barely a week after the social networking giant announced a grant of $4.3 million (Rs 32 crore) for more than 3,000 small businesses in Delhi, Gurgaon, Mumbai, Hyderabad and Bengaluru impacted by Covid-19. The tie-up with Matrix Partners is a part of Facebook's VC Brand Incubator Programme that collaborates with venture capital funds to help early-stage small and medium businesses (SMBs) to maximise their digital potential. In light of the pandemic, Facebook has taken the programme online to ensure continued skilling and support for small businesses even in these times. "Facebook is committed to supporting the growth of small businesses in India, and this charter is stronger than ever as we work towards enabling their recovery from the pandemic," Archana Vohra, Director, Small and Medium Businesses at Facebook India, said in a statement. With the tie-up with Matrix Partners India, the program also completes one year during which it has collaborated with six VC Funds -- Sauce.VC, Fireside Ventures, SAIF Partners, Sequoia Capital, DSG Ventures, and Matrix Partners India. During this period, the programme has skilled, trained and mentored more than 150 brands at various stages of their growth journey. Matrix Partners India is a leading early-stage investor that partners closely with SMBs across sectors including consumer technology, business-to-business, enterprise, and fintech among others. In India, among many other brands, they have also invested in marquee companies such as Ola, Quikr, Practo, Dailyhunt, Mswipe, Country Delight, and Razorpay among others. "We've been early backers in many challenger brands from across the spectrum -- eCommerce, gaming, CPG, neo-banking, healthcare, content – to name a few, and we're thrilled to see them create world-beating products and leverage Facebook's platform to reach their end consumers, and bring about large scale impact," said Sanjot Malhi, Director, Matrix India. "Over 20 companies from our portfolio, including Country Delight, Stanza Living, OZiva, ManMatters, Zupee, The Whole Truth, Dealshare, have now partnered with Facebook on this programme." As part of the VC Brand Incubator Programme, Facebook has also started Campaign Lab that helps direct-to-consumer small businesses get creative solutioning support, and go live with mobile friendly creatives and strategy in under 72 hours. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/this-startup-wants-to-turn-kirana-stores-into-electric-vehicle-charging-stations/articleshow/78289491.cms">This startup wants to turn kirana stores into electric vehicle charging stations</a> <a href="https://www.businessinsider.in/careers/news/yes-bank-is-hiring-again-for-the-coming-year-after-workforce-shrinks-by-1000-since-march/articleshow/78287419.cms">EXCLUSIVE: YES Bank's workforce shrank by 1,000 employees since March but now it's hiring again for the coming year</a>

Facebook partners with sixth VC firm in India – Matrix Partners to scale small businesses

<ul><li>The recent standoff at the Indo-China border has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. </li><li>Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves.</li><li><keyword id="417650" type="PERSON" weightage="20" keywordseo="Chinese-investors">Chinese investors</keyword> have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns.</li></ul>From the India-China tensions at the border to the Indian government’s recent restrictions on FDI stating that prior government approval is required for any investment from a bordering country, the startup ecosystem has a lot to worry about. The rising scepticism about China and its investors affects some of the biggest startups in India like <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>, Ola, Byju’s and more. China’s biggest funds and their bets in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tencent </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Byju’s, Ola, Dream11, Flipkart, Hike, Swiggy, Udaan, Niyo, Gaana, Doubtnut, Khatabook, MX Player, Pocket FM, Practo, MyGate. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Alibaba </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm, Bigbasket, Paytm Mall, Snapdeal, Zomato, Healofy, Ticketnow, Rapido, Vidooly, Xpressbees </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama, Sharechat, Rapido, ZestMoney, Oye! Rickshaw, City Mall, Marsplay Internet </td></tr></tbody></table>Source: Gateway House Tensions at the borders and India’s tech ecosystem The recent standoff at the <a href="https://www.businessinsider.in/policy/foreign-policy/news/three-reasons-why-china-showed-aggression-against-india-on-border-according-to-a-former-diplomat/articleshow/76462632.cms">Indo-China border</a> has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves. “The immediate impact of this can be observed in business relations as well, with contract cancellations, trade deficit and fundings being put on hold. To mitigate this direct impact on the startup ecosystem, startups will have to scout for other avenues for big-ticket investments while seeking support from investors from newer geographies. Companies which fall under the portfolio of Chinese investors will also have to look for new alternatives as their transactions will get delayed due to these macro events,” said Roma Priya, Founder of Burgeon Law. Chinese investors have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns, according to a Gateway House report. And even though some of India’s companies like Sharechat even have ‘<keyword id="3758" type="ENTERTAINMENT" weightage="20" keywordseo="Made-in-India">Made in India</keyword>’ in their Google Play store listing, the funding for the startup is from China. What makes <keyword id="417799" type="PERSON" weightage="20" keywordseo="Chinese-investment">Chinese investment</keyword> attractive? With India having the next big internet users, Chinese funds have been betting on the country’s virgin internet users and the lack of an Indian major investment fund only aids their growth. Most of India’s startups – from Paytm to Ola and Swiggy, Zomato – are still reporting heavy losses, which means they would require investments with minimal investor pressure. “China provides the patient capital needed to support the Indian start-ups, which like any other, are loss-making. The trade-off for market share is worthwhile,” said a report by Gateway House. The damage was done from even before the border clash Earlier in April, the change in FDI regulations said that prior approval of the Indian government will now be required for FDI into India (direct or indirect) by an entity of a country which shares a land border with India, i.e., China, Pakistan, Bangladesh, Nepal, Bhutan, Myanmar and Afghanistan. And this would have a direct impact on India’s startup ecosystem which relies on Chinese investments. “Chinese investors like Alibaba, Tencent and others will be heavily impacted. (i) Rights issuances; (ii) share buybacks; (iii) exits of existing investors from an Indian company which result in an increment in a Chinese investor’s stake will now require prior approval of the Indian government, although there may be no fresh inflow of FDI. Private equity and venture investors may not be able to effectively exercise call options, rights of first offer, anti-dilution or ratchet provisions.” said a report by the law firm Majmudar &amp; Partners. However, China has for long now routed its investments through subsidiary companies. “Chinese funds and companies often route their investments in India through offices located in Singapore, Hong Kong, Mauritius etc.: for example, Alibaba’s investment in Paytm was by Alibaba Singapore Holdings Pvt. Ltd. These don’t get recorded in India’s government data as Chinese investments,” said a report by Gateway House. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/heres-a-look-at-some-of-the-indian-smartphone-companies-that-could-make-a-comeback/slidelist/76465362.cms">Indian mobile companies that Boycott China campaign can bring back</a> <a href="https://www.businessinsider.in/thelife/news/here-are-the-five-books-that-will-help-you-decode-the-india-china-relations/articleshow/76462237.cms">Here are the five books that will help you decode the India China relations — beyond just the border dispute</a>

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Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures

BI India Partner

Exclusive: Practo Founder says Modi govt should do away with regulatory hurdles in the healthcare sector

Purba Das

Decoding Rahul Dravid’s rising popularity among brands

Karuna Sharma

Facebook partners with sixth VC firm in India – Matrix Partners to scale small businesses

IANS

From Paytm to Byju’s to Dream11 ⁠— Chinese investors have big money in India’s biggest startups

Sanchita Dash

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