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People trust CEOs more than elected officials to solve global problems, report finds. The chief exec behind the research explains what that means for society.
In an interview with Insider, Richard Edelman explained what the most successful CEOs of the future…
Marguerite Ward
Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report
The traditional purchase funnel is a familiar marketing model. But according to an Edelman study, G…
Julia Hood
SPOTLIGHT: Richard Edelman says if companies don't run their businesses in 'stakeholder fashion' through this crisis, government regulation will increase
Richard Edelman, CEO of Edelman, says that for the first time since the agency has run the study go…
Julia Hood
SPOTLIGHT: Richard Edelman, CEO of Edelman, joins BI for a live conversation about the enormous challenges companies will face in getting back to business
Richard Edelman, CEO of Edelman public relations, is an expert on corporate reputation and trust. H…
Julia Hood
Edelman sees a revenue rebound — and is coming after advertising agencies
Here are the top media and advertising stories from Business Insider for October 20.
Lauren Johnson
PR giants Edelman and Sard Verbinnen are getting a boost as clients scramble to react to the coronavirus pandemic
It's been a fruitful time generally for crisis wranglers, as their clients face increasing social a…
Sean Czarnecki
Julian Edelman arrested on a charge of vandalism in Beverly Hills after big night out with Paul Pierce and Danny Amendola
As first reported by TMZ, the Patriots wide receiver was arrested Saturday night and accused of jum…
Meredith Cash,Meredith Cash
Meredith Cash
PR Legend Dan Edelman Dies
Edelman helped make many famous brands household names. The company represented Finland (which even…
Laura Stampler
Just 40% of people say their lives will be 'better off' in the next 5 years, a new global survey finds, with trust in business growing and trust in government falling
Amid mounting recession fears, the Edelman Trust Barometer found confidence in corporations. "Busin…
Reed Alexander
Bob Iger signals support for LGBTQ rights on company call. Here's why that's so important for Disney's future.
His comments supporting "inclusion and acceptance" carry a lot of weight in the aftermath of Flori…
Marguerite Ward
Anti-LGBTQ incidents and bills are weighing on the queer community. Consultants and activists share meaningful ways employers can help workers.
Some members of the queer community want their managers to offer more support amid anti-LGBTQ news …
Marguerite Ward
A majority of Americans surveyed believe the US is in the midst of a 'cold' civil war
A new survey shows the Capitol Riots were the result of an infodemic, with many believing the gover…
Grace Kay
Tom Brady deftly changed a formation on the fly to set up the Patriots' first touchdown of the playoffs
While it's impossible to tell if Brady's call-out was a solid bit of acting or a genuine plea to hi…
Tyler Lauletta
Experts reveal how the coronavirus will reshape the PR industry, from boosting internal communications to strengthening digital firms
Internal comms was already gaining importance in response to the rise of employee activism and soci…
Sean Czarnecki
NFL's new coronavirus rules will outlaw jersey swaps immediately after the players stop tackling and blocking each other for 3 hours
The NFL will not allow players to swap jerseys post-game, as it would bring players within six feet…
Tyler Lauletta
The Chiefs scored so many touchdowns in their historic comeback against the Texans, they ran out of fireworks
Arrowhead Stadium was ill-equipped to adequately celebrate the Chiefs' 51-31 victory over Deshaun W…
Meredith Cash,Meredith Cash
Deshaun Watson silenced a Chiefs player's trash-talk by asking, 'Who's that?'
Watson led the Texans to an impressive 22-19 overtime victory against the Buffalo Bills in last wee…
Meredith Cash,Meredith Cash
Trust in US government, media, implodes as China's soars
"This is the first time that a massive drop in trust has not been linked to a pressing economic iss…
Alex Lockie
I tried the pillow challenge that's popular on Instagram and it was the most fun I've had in weeks
The fashion trend has been around since the beginning of April, and now celebrities like Halle Berr…