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2 mins read
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …
1 min read
Bollywood actor Salman Khan invests in short-form video app Chingari
"It is our pleasure to have Salman on-board as one of our global brand ambassador and invest…
1 min read
realme ropes in Salman Khan as brand ambassador
"What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various r…
PTI
5 mins read
It’s not Bollywood films, it’s the superstars that people seem to be tired of
Two movies of new-age star Ranveer Singh - 83 and Jayeshbhai Jordaar too failed at the box off…
2 mins read
Salman Khan regains his fizz with a Pepsi endorsement years after Coke drops him
Yet, years later, Khan became the unceremonious King of cinema and they brought him back …
4 mins read
Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day
Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…
3 mins read
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment
8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
2 mins read
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
1 min read
Pepsi gets a 54-year-old star, Salman Khan to target millennials
During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…
4 mins read
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
3 mins read
Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
The reality show was able to achieve this viewership through its 'immersive interactivity and conte…
3 mins read
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
The idea of having 11 cricketers as ambassadors is to communicate that BharatPe is much more than j…
2 mins read
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge.
2 mins read
#SalmanVerdict: Salman Khan's hit-and-run case will surely knock brand Salman!
He explained that Khan’s huge fan following will be hit and his hero status will get affected. “A l…
3 mins read
Why Likee is betting big on movie marketing
The app has been seeing growth in both metros as well as Tier II and Tier III cities
1 min read
Coca Cola in talks with Ranveer Singh after it drops Salman Khan as brand ambassador of Thums Up
"In light of this, both parties have mutually decided not to renew the current contract," the joint…
12 mins read
Toons tell the top stories of 2019 — with a dash of sarcasm
However, it is important to mention that in the run up to the elections that governmen…
1 min read
Products That Replaced Celebrities For Their Endorsements
Famous brands that have replaced their brand ambassadors.
1 min read
Watch out Xiaomi, Oppo! Salman Khan is venturing into smartphone business with 'BeingSmart'
He will target the sub-Rs 20,000 category and allegedly has selected a Chinese plant and initial ph…