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Declaring that the upcoming Mumbai-Ahmedabad bullet train project is of 'national importance', the Bombay High Court on Thursday dismissed a plea of <keyword id="6369697" type="General" weightage="100" keywordseo="godrej" source="Orion">Godrej</keyword> &amp; Boyce Manufacturing Co. challenging the acquisition of its land in Vikhroli. The verdict by a division bench of Justices R.D. <keyword id="204962" type="General" weightage="50" keywordseo="dhanuka" source="Orion">Dhanuka</keyword> and Justice M.M. <keyword id="2100727" type="General" weightage="50" keywordseo="sathaye" source="Orion">Sathaye</keyword> said: "The project is of national importance and public interest... No interference is required. No illegality found in the compensation." The judgement signalling a green flag comes as a breather for the mega-project on the eve of Prime Minister Narendra Modi's visit to Mumbai on Friday. Justices Dhanuka and Sathaye also said that it is the paramount collective interest that would prevail and not private interest "Project would be first of its kind. Petition is dismissed". When Godrej group's counsel, Senior Advocate Navroz Seervai sought a stay on the order to enable them appeal in the Supreme Court, the high court refused to entertain the plea. Opposing, the state's Advocate-General <keyword id="694743" type="General" weightage="50" keywordseo="ashutosh-kumbhakoni" source="Orion">Ashutosh Kumbhakoni</keyword> told the court that the land acquisition for the project was completed except for the stretch owned by Godrej group, and pleaded that the company's plea should be dismissed. Additional Solicitor-General Anil Singh argued that the entire land acquisition in Gujarat was complete and the (project) work had started, while in Maharashtra, 3 per cent of the acquisition was remaining to be done. He contended that the Godrej petition was delaying the project and led to cost escalations, and if the compensation amount was a concern, then a higher payout could be considered, but the project could not be made to suffer more. For the past four years since August 2019, the government and the Godrej group have been squabbling over the acquisition of the company's land for what is billed as Modi's pet project coming up with Japanese collaboration. Slated to cost around Rs 1.60 Lakh-Crore, the bullet train project will be 508 kms long, including 21 kms running underground and one of the entry points to the subterranean tunnel will fall on the land owned by Godrej in Vikhroli which was taken over by the government. After the acquisition of around 9.69 acres of its land, Godrej group had challenged the compensation of Rs. 264 crore awarded by the Deputy Collector in Sep. 2022, claiming it was a fraction of the original offer of Rs 572 crore, and how there were multiple and patent illegalities in the entire process. The company had also challenged the August 2019 notification under the Right To Fair Compensation and Transparency In Land Acquisition, Rehabilitation and Resettlement Act, 2013 and the constitutional validity of certain sections, which has been upheld by the high court. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/death-toll-in-turkiye-syria-earthquake-surpasses-15000/articleshow/97759708.cms">Death toll in Turkiye, Syria earthquake surpasses 15,000</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-unleashes-ai-powered-updates-to-revamp-user-experience-on-maps-search-and-translate/articleshow/97761551.cms">Google unleashes AI-powered updates to revamp user experience on Maps, Search and Translate</a>

Bombay HC says bullet train project of 'national importance', junks Godrej plea

<ul><li>Conceptualised and executed by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>, the creative agency from the house of <keyword id="6368370" type="ORGANIZATION" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India, the campaign highlights the power of connections through a high decibel marketing campaign. </li><li>This is a 360 degree campaign that will span mediums like Digital, Out of Home, Radio &amp; Cinema. </li></ul>Facebook today launched a new consumer marketing campaign in India, ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time that Facebook is rolling out a high decibel campaign of this stature in India. Consumer marketing is a new strategic area of focus for Facebook and is part of the company’s priority of transparently communicating the role its services play in the world. ‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections. It is built on the core belief that people can do more together, than alone. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Ajit Mohan, Vice President and Managing Director, Facebook India, comments, “India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India. While at the company level we remain focussed on building trust, we want to showcase the many ways that Facebook is intertwined in the lives of Indians - from connecting with loved ones, to growing businesses and supporting local communities, to finding ways to come together to learn and share and celebrate. I could not be more excited that we are telling our story – it is a story that is lived by people across the country every day.” The campaign for India has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India. It will have multiple campaigns going on air, across India, over the next few weeks, in 8 languages. This is a 360 degree campaign that will span mediums like Digital, Out of Home, Radio &amp; Cinema. In the words of Agnello Dias, Co-founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India, says, “Taproot Dentsu is delighted to develop such an important campaign for one of the most loved services in the country. The world of Facebook represents a canvas of connections that’s huge, vibrant and full of serendipitous outcomes and surprises. To celebrate all users and to inspire more of them to benefit from the power of connections, our creative team led by Pallavi Chakravarti, wrote stories with all these unexpected, wonderful outcomes, which are inspired by real people and their real journeys.” The first TVC is directed by Shimit Amin, of Chak De! fame, and aired on Saturday, February 29th. It is themed around Holi and it personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. Shimit Amin spoke about the TVC set in the context of Holi, “I think there was this wonderful opportunity to resonate culturally. And that was incredibly motivating to do the best we could do. It really pushed us naturally without feeling like a chore. There was something really organic about it. And I think that shows. The feelings are genuine. And emotionally, it unexpectedly takes you to high not felt before.” The out-of-home ads have been created by Bharat Sikka and feature people like Sanjyot Keer from Your Food Lab, Kamiya Jani from Curly Tales, Madhura Bachal from Madhuras Recipe, Paula McGlynn and Sarang Sathaye from BhaDiPa, Chhavi Mittal and Mohit Hussein from SIT, Varun Pruthi and Maithili Thakur, who leveraged the power of Facebook to fuel their aspirations. This campaign was preceded by the updated branding for the Facebook company that was announced in November 2019. It introduced a new company logo to further distinguish the Facebook company from the Facebook app. The company also recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness

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Bombay HC says bullet train project of 'national importance', junks Godrej plea

IANS

Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness

BI India Partner

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