Last year, Snapchat introduced Layers as a way to find things on Snap Map to do with their frien…

This is a big jump from the 60 million user base it revealed earlier this year. The company also…

Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…

“The fourth quarter marked the end of an exciting and productive year for Snap. We grew our comm…

However, eMarketer revised its projection after watching millions of users flee the platform in res…

One thing Snap could point to as a moderate success, though, is how Snapchat users appear to be mor…

A Snapchat insider tells us that the most active Snapchat users get "hundreds" of Snaps per day. Wh…

This behavior isn't limited to just this section of the site. A search for "snapchat" on Reddit lea…

Your Snapchat Snap Score works by combining your overall activity on the app, like how many Snaps y…

It's worth noting that the battle of the video metrics is a bit of an apples-to-oranges game at thi…

Snapstreaks are one of the few popular, addictive features on Snapchat that have yet to be copied b…

At its annual Partner Summit 2023, Snap Inc, the parent company of Snapchat, made waves with exciti…

The service appears to have been down for several hours. Business Insider checked at around 8 a.m. …

Why did Snapchat's My AI chatbot post its own story on Tuesday and then ghost users? A spokesperson…

But Snapchat's nearly twofold increase among older users is a good sign for investors, who are clos…

Note that Snapchat's 400 million number is for photo and video messages (and presumably counts all …

And while that engaged demographic of millennials is lucrative to advertisers, many brands are stil…