You Searched For "third party cookies" and got 20 results
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2 mins read
Google's controversial move to kill the web cookie just got delayed until 2025
Google delayed its removal of third-party cookies on Chrome until 2025 and cited industry and regul…
Ana Altchek
3 mins read
Marketing in a Cookie-less world
How can advertisers, brands and agencies navigate in a cookie-less world
2 mins read
Inside Google's rocky path towards killing off the web cookie
Google's plan to eradicate cookies has encountered several bumps in the road in the last 12 months.
Lara O'Reilly
2 mins read
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
CDP industry reached an estimated $1.6 billion in revenue this year
1 min read
Seeking nominations for the hottest adtech companies of 2021
We're looking to spotlight the adtech companies that are driving change as well as their star emplo…
Lauren Johnson
2 mins read
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…
8 mins read
How will Google’s new privacy policy impact digital advertising
Some of the challenges that marketers might face in adjusting to the new way of digital advertising
5 mins read
A guide to internet cookies, the small files that store information about your online activity
Cookies are small text files that websites store on your computer to help track your online activit…
Dave Johnson
4 mins read
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
3 mins read
Google has offered the UK government full oversight of its plan to abandon third-party cookies in Chrome, which sent the ad industry into a tailspin
The tech giant offered the Competition and Markets Authority a 60-day 'standstill period' before it…
Martin Coulter
3 mins read
The marketers' quest for data-driven strategies
Data-driven brands will have an edge over competition, are in a great position to drive personalize…
2 mins read
Facebook puts ad agencies under the microscope
Insider's top advertising and media stories for May 3.
Lauren Johnson
3 mins read
Google is delaying its plan to kill third-party cookies in Chrome until 2023
Google had originally intended to phase out third-party cookies and replace them with new technolog…
Lara O'Reilly
2 mins read
Google announces major shift away from precision-targeting of ads based on everything you do on the internet
Google announced in January that by 2022 it would eliminate third-party cookies, which help adverti…
Avery Hartmans,Lara O'Re…
3 mins read
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Navigating the cookie-less world
1 min read
20 experts who are trying to save ad targeting amid the backlash over data and privacy concerns
They're working on solutions for advertisers in preparation for the third-party cookie going away.
Lauren Johnson
2 mins read
Winners and losers of Dentsu's massive shakeup
Business Insider's top advertising and media stories for December 15.
Lauren Johnson
2 mins read
Google's cookie crumbles
In an effort to stave off regulatory scrutiny around privacy, Google has spent the last few years d…
Dave Smith
4 mins read
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider
2 mins read
This Girl Scout cookie costs $100 a box. Here's why.
The new cookies flew off digital shelves so quickly that sweet tooths are now seeking alternative m…