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5 mins read

The hottest TikTok makeup trend right now is Moo Deng blush

The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…

Aditi Bharade   


Business Insider Latest Story Image
7 mins read

TikTokers are taking 'aesthetic' photos of their TSA trays in the latest travel trend. But not everyone's on board.

"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…

Priyanka Rajput   


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2 mins read

TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes'

Companies are leaning into the destination dupes trend, promoting Paris over Bruges or Ljubljana in…

Pete Syme   


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3 mins read

Brat summer is over. Here's what Gen Z's wearing to the office this fall.

These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…

Jordan Hart   


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4 mins read

Micro-trends are taking over social media, and keeping up can be really expensive

A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…

Lindsay Dodgson   


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4 mins read

The 'Gen Z Boss and a mini' trend is taking off on TikTok. A lawyer says it's a lesson in how not to use social media.

A light-hearted video was hijacked by Andrew Tate and subjected to misogyny. An employment lawyer s…

Lindsay Dodgson   


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2 mins read

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Some Gen Z users have grown tired of the constant product promotion on social media and are turning…

Hannah Getahun   


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2 mins read

TikTok's innovative new idea: printing books on paper

TikTok's publishing company, 8th Note Press, is teaming up with independent publisher Zando to prin…

Kenneth Niemeyer   


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5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


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2 mins read

A celebrity stylist says the TikTok bow trend is the easy way to be on-trend next season

A celebrity stylist told Business Insider that bows are going to be a statement trend next season, …

Priya Raj   


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3 mins read

Feminist celibacy movement 4B is trending in the US after Trump's win

The 4B movement started in South Korea as a response to sexism, violence, and a debate over birth r…

Julia Pugachevsky   


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3 mins read

Watching TikTok videos with my teen keeps us connected. We've had thoughtful conversations thanks to social media.

My son is 15, and we have a really open communication. Part of it is thanks to social media. We sha…

Nina McCollum   


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2 mins read

Videos of people destroying things took over TikTok in 2023, but it's actually one of the oldest trends on the internet

This year, bottle smashing videos took over TikTok. But the trend for watching people break stuff d…

Andrew Lloyd   


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2 mins read

TikTokers are predicting the Gen Z design trends that will soon be as 'cheugy' as millennials' favorite styles

Gen Z's beloved checker-print fabrics and cowboy decor are just a new take on millennials' favorite…

Jordan Parker Erb   


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5 mins read

TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt

The "pay off each other's debt" trend is taking off on TikTok, with people offering views and engag…

Lindsay Dodgson   


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1 min read

8 Gen Z-approved fashion trends for fall, according to TikTok

So it only makes sense that members of the young generation have recently been taking over TikTok w…

Amanda Krause   


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5 mins read

Betting on the election is the hottest new trend. But can prediction markets keep the momentum going?

Platforms like Kalshi and Polymarket are reshaping election analysis through prediction markets, an…

Dan DeFrancesco