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5 mins read

The hottest TikTok makeup trend right now is Moo Deng blush

The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…

Aditi Bharade   


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2 mins read

Many women on TikTok are turning to cough medicine to help get pregnant. Here’s why!

TikTok's 'Mucinex method' claims guaifenesin in cough medication helps fertility by thinning cervic…

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7 mins read

TikTokers are taking 'aesthetic' photos of their TSA trays in the latest travel trend. But not everyone's on board.

"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…

Priyanka Rajput   


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4 mins read

Micro-trends are taking over social media, and keeping up can be really expensive

A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…

Lindsay Dodgson   


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3 mins read

Brat summer is over. Here's what Gen Z's wearing to the office this fall.

These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…

Jordan Hart   


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2 mins read

TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes'

Companies are leaning into the destination dupes trend, promoting Paris over Bruges or Ljubljana in…

Pete Syme   


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2 mins read

TikTok's innovative new idea: printing books on paper

TikTok's publishing company, 8th Note Press, is teaming up with independent publisher Zando to prin…

Kenneth Niemeyer   


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5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


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4 mins read

Why is the internet mad at an elite Indian Olympian for using the AC?

Racewalker Priyanka Goswami has faced backlash after sharing a video with an air conditioner amid a…

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4 mins read

The 'Gen Z Boss and a mini' trend is taking off on TikTok. A lawyer says it's a lesson in how not to use social media.

A light-hearted video was hijacked by Andrew Tate and subjected to misogyny. An employment lawyer s…

Lindsay Dodgson   


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2 mins read

Gen Z folk are showing off their deformed ‘smartphone pinkies’ — and the images are horrifying

Many people are flaunting their bent pinkies online, a modern issue that is the direct result of ex…

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2 mins read

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Some Gen Z users have grown tired of the constant product promotion on social media and are turning…

Hannah Getahun   


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5 mins read

Betting on the election is the hottest new trend. But can prediction markets keep the momentum going?

Platforms like Kalshi and Polymarket are reshaping election analysis through prediction markets, an…

Dan DeFrancesco   


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3 mins read

I tried Elon Musk's Starlink WiFi on its first Qatar Airways flight. Making video calls at 36,000 feet is a game changer for business and leisure.

Starlink's high speeds made it possible to video call without buffering. Bosses may love its produc…

Pete Syme   


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5 mins read

Insider Today: America's billionaire hub

In this Saturday edition of Insider Today, we're talking about Jackson Hole, Wyoming, one of the ri…

Joi-Marie McKenzie   


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2 mins read

A celebrity stylist says the TikTok bow trend is the easy way to be on-trend next season

A celebrity stylist told Business Insider that bows are going to be a statement trend next season, …

Priya Raj   


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5 mins read

TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt

The "pay off each other's debt" trend is taking off on TikTok, with people offering views and engag…

Lindsay Dodgson   


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7 mins read

How Prada is beating the odds and bucking the luxury slump

Thanks to coveted designs from Miu Miu and a company-wide turnaround strategy, Prada is one of the …

Madeline Berg   


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5 mins read

For Gen Zers tired of dating, applications for lavender marriages are open

Some Gen Zers, fed up with dating apps and rising costs, are turning their attention to lavender ma…

Lindsay Dodgson   


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9 mins read

TikTok is for the olds now

As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if i…

Emilie Friedlander