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3 mins read

Watching TikTok videos with my teen keeps us connected. We've had thoughtful conversations thanks to social media.

My son is 15, and we have a really open communication. Part of it is thanks to social media. We sha…

Nina McCollum   


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4 mins read

Trump's election victory put TikTok's astrology community into a meltdown

Astrologers on TikTok, who foresaw a Harris victory, face backlash and trust issues after Trump's r…

Lindsay Dodgson   


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2 mins read

TikTok's innovative new idea: printing books on paper

TikTok's publishing company, 8th Note Press, is teaming up with independent publisher Zando to prin…

Kenneth Niemeyer   


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5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


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3 mins read

These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

Dan Whateley   


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2 mins read

TikTok star Claudia Conway talks navigating political disagreements with mom Kellyanne Conway

Claudia Conway, who posted a TikTok showing her voting with her mom, told BI it's "important to sit…

Talia Lakritz   


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4 mins read

'The Penguin' showrunner on the 'dread' on set while filming the horrifying finale, and the TikTok mafiosos that inspired the show.

"The Penguin" showrunner Lauren LeFranc told Business Insider that the show's ending is part of Oz …

Eammon Jacobs   


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2 mins read

Gen Z folk are showing off their deformed ‘smartphone pinkies’ — and the images are horrifying

Many people are flaunting their bent pinkies online, a modern issue that is the direct result of ex…

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6 mins read

Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.

TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…

Erin Liam   


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3 mins read

Brat summer is over. Here's what Gen Z's wearing to the office this fall.

These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…

Jordan Hart   


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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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3 mins read

TikTok knew its algorithm harmed kids, accidentally revealed internal documents show

Officials across 14 states are suing TikTok for what they say is an addictive algorithm that endang…

Kenneth Niemeyer,Laura Italia…   


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5 mins read

The hottest TikTok makeup trend right now is Moo Deng blush

The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…

Aditi Bharade   


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2 mins read

TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals

Documents found in a lawsuit reveal how TikTok planned to influence lawmakers during the congressio…

Kenneth Niemeyer   


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3 mins read

I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the…

Lindsay Dodgson   


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4 mins read

TikTok was the best place to tune into Hurricane Milton coverage — even if its algorithm focuses on the villains

TikTok's algorithm leads us toward outrage-inducing stories. But its live videos of Hurricane Milto…

Katie Notopoulos   


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8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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4 mins read

A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming

Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…

Dan Whateley   


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3 mins read

TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…

Dan Whateley   


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7 mins read

TikTokers are taking 'aesthetic' photos of their TSA trays in the latest travel trend. But not everyone's on board.

"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…

Priyanka Rajput