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15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
2 mins read
Tokyo Olympics 2020 tickets are fully sold out a year before and it has record sponsorships of over $3 billion
Japanese companies have struck deals to sponsor the summer games in the national capital next yea…
2 mins read
Tokyo Olympics postponed to 2021, date yet to be decided
The Olympic flame will continue to stay in Japan.
6 mins read
7 athletes show what it's really like to stay in Tokyo's Olympic Village
Athletes at the Tokyo Olympics are posting videos on TikTok to show what their rooms, dining halls,…
Frank Olito
2 mins read
Tokyo 2020 Olympics: Facebook, Instagram, WhatsApp and Snapchat introduce new features to track live event updates
Facebook has a dedicated Tokyo 2020 Olympics hub that features highlights from official Olympic …
2 mins read
A BMX star who almost missed the Olympics after a freak crash with an official bounced back to take a stunning gold
"Luckily with painkillers that dream was still alive," Niek Kimmann said after winning BMX gold at …
Sam Cooper
2 mins read
Photos show German gymnasts in full bodysuits at the Tokyo Olympics in protest of sexualization of the sport
Female athletes are increasingly taking a stand against sexualized uniform rules which attempt to f…
Sam Cooper
4 mins read
Tokyo will be short an estimated 14,000 hotel rooms each day of the 2020 Olympics, and the city is scrambling to find alternatives for the flood of visitors
"We have started to sell packages to travel agents and the reaction has been very positive," Mori t…
Katie Warren
6 mins read
A 3-time gold medalist's hopes of competing in another Olympics this summer came to an agonizing halt over the course of a whirlwind week
"The situation seemed to progress so much even by the hour," American swimmer Ryan Murphy told Insi…
Meredith Cash
1 min read
Tokyo 2020 Olympics Medal Table
After five years of waiting, 1,017 medals will be awarded at the Tokyo Olympics for 339 unique spor…
Tyler Lauletta,Sawyer Click,M…
3 mins read
SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV is also the streaming partner for India’s tour of England,
2 mins read
Here's when and where the next Olympics will take place
The Austrian cities of Graz and Schladming, Turkey's Erzurum, Switzerland's Sion, Sapporo in Japan,…
Alan Dawson
1 min read
Japan recycled nearly 80,000 tons of cell phones and other electronics to make the medals for the 2020 Tokyo Olympics and Paralympics
I wouldn't start tearing apart electronics to extract their precious metals, however. Of the nearly…
Antonio Villas-Boas
8 mins read
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
There has been a high interest to watch Athletics and Gymnastics
2 mins read
Report: The 2020 Olympics could cost $30 billion, and the preparations already sound like a mess
Japan's plans to build an "affordable, compact" games seem to already be coming to an end with the …
Scott Davis
1 min read
An Eritrean Olympian laid down on the ground during the marathon Olympic parade of nations
The parade of nations during the Olympic opening ceremony can be long, and one Eritrean athlete did…
Scott Davis
1 min read
A visually impaired runner gets Paralympic proposal from her guide in one of Tokyo's most touching moments
Manuel Antonio Vaz da Veiga got down on one knee for Keula Nidreia Pereira Semedo after she finishe…
Barnaby Lane
3 mins read
Olympic athletes keep jumping on their cardboard beds on TikTok to prove they can have sex on them
Olympic athletes at Tokyo are posting videos on Tik Tok of them jumping on the infamous cardboard b…
Jackson Thompson
1 min read
