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Top 10 social media influencers who turn their fame into billions
Top 10 social media influencers who turn their fame into billions
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
4 expert side hustlers share their top gig recommendations
What are good side hustles to try? Business Insider asked people who have tried side gigs for their…
Madison Hoff
These Mormon influencers turned their shocking scandal into a reality TV show. It's been good for business.
Mormon TikToker Taylor Frankie Paul got herself a Hulu reality show not by making content about her…
Palmer Haasch
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting leading publicists and PR pros for social media influencers.
Amanda Perelli
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
A CEO is facing backlash after an influencer said he used his company's Instagram account to attack her
Travel influencer Rupica Sudan thought a company's Instagram had been hacked when she received rude…
Lindsay Dodgson
How much money Instagram influencers make
Instagram influencers can make money from sponsored content, affiliate links, selling products, and…
Sydney Bradley
Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.
A new Illinois law went into effect on July 1, meaning parent influencers have to set aside 15% of …
Lindsay Dodgson
AI influencers are missing the one thing companies hire human influencers for
The whole business model of influencers relies on the one thing AI struggles to create: authenticit…
Katie Notopoulos
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsor…
Amanda Perelli,Nathan McAlone
AI bots are replacing Gen Z influencers. Maybe that's a good thing.
Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking…
Clem De Pressigny
Gen Zers want you to know they are sick of extravagant influencer brand trips
The generation that has grown up with social media say the lavish lifestyles of the internet's rich…
Lindsay Dodgson
Trump's got big problems with Big Tech, and Zuckerberg is at the top of his list right now
Former President Donald Trump name-dropped Mark Zuckerberg in a recent interview. Last week, he thr…
Kelsey Vlamis,Kwan Wei Kevin …
Social media has gotten so bad that America's top doctor is intervening
The labels would require congressional approval. And Murthy's comparison to cigarette warnings migh…
Dan DeFrancesco
The top TikTok music power players in 2021
The top creator economy news of the week includes the weekly schedule of a TikTok star and an insid…