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1 min read

Top 10 social media influencers who turn their fame into billions

Top 10 social media influencers who turn their fame into billions

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3 mins read

Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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5 mins read

4 expert side hustlers share their top gig recommendations

What are good side hustles to try? Business Insider asked people who have tried side gigs for their…

Madison Hoff   


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7 mins read

These Mormon influencers turned their shocking scandal into a reality TV show. It's been good for business.

Mormon TikToker Taylor Frankie Paul got herself a Hulu reality show not by making content about her…

Palmer Haasch   


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3 mins read

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…

Dan Whateley   


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7 mins read

How to become an influencer and make money

Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…

Shriya Bhattacharya   


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1 min read

Seeking nominations for top PR pros working with social-media influencers in 2024

Business Insider is highlighting leading publicists and PR pros for social media influencers.

Amanda Perelli   


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9 mins read

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…

Kelsey Vlamis   


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5 mins read

A CEO is facing backlash after an influencer said he used his company's Instagram account to attack her

Travel influencer Rupica Sudan thought a company's Instagram had been hacked when she received rude…

Lindsay Dodgson   


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7 mins read

How much money Instagram influencers make

Instagram influencers can make money from sponsored content, affiliate links, selling products, and…

Sydney Bradley   


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4 mins read

Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.

A new Illinois law went into effect on July 1, meaning parent influencers have to set aside 15% of …

Lindsay Dodgson   


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3 mins read

AI influencers are missing the one thing companies hire human influencers for

The whole business model of influencers relies on the one thing AI struggles to create: authenticit…

Katie Notopoulos   


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5 mins read

The $21 billion influencer industry has gone completely off the rails

Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…

Katherine Tangalakis-Lippert   


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8 mins read

How influencers get paid and make money on TikTok, Instagram, and YouTube

Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsor…

Amanda Perelli,Nathan McAlone   


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8 mins read

AI bots are replacing Gen Z influencers. Maybe that's a good thing.

Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking…

Clem De Pressigny   


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7 mins read

Gen Zers want you to know they are sick of extravagant influencer brand trips

The generation that has grown up with social media say the lavish lifestyles of the internet's rich…

Lindsay Dodgson   


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3 mins read

Trump's got big problems with Big Tech, and Zuckerberg is at the top of his list right now

Former President Donald Trump name-dropped Mark Zuckerberg in a recent interview. Last week, he thr…

Kelsey Vlamis,Kwan Wei Kevin …   


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5 mins read

Social media has gotten so bad that America's top doctor is intervening

The labels would require congressional approval. And Murthy's comparison to cigarette warnings migh…

Dan DeFrancesco   


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5 mins read

The top TikTok music power players in 2021

The top creator economy news of the week includes the weekly schedule of a TikTok star and an insid…

Amanda Perelli