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2 mins read

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…

Amanda Perelli   


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6 mins read

How YouTube became a TV powerhouse and how much ad revenue it makes

YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…

Lucia Moses   


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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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3 mins read

These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

Dan Whateley   


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4 mins read

History is repeating itself as MrBeast and T-series battle for YouTube's top spot

MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…

Lindsay Dodgson   


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5 mins read

Disney+ added Hulu shows. All hell broke loose for some parents.

Hulu shows like "Alien Romulus" now on the Disney+ app aren't exactly kid-friendly, and they're cau…

Katie Notopoulos   


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4 mins read

How YouTuber Jack Edwards went from making college content to becoming a top book creator

Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …

Marta Biino   


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3 mins read

Top tech YouTuber breaks down the Tesla Cybertruck's 'ridiculous' windshield wiper and tricky door handles

Marques Brownlee said he was "impressed" by the Tesla Cybertruck in his first YouTube review.

Grace Kay   


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5 mins read

YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.

Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …

Lindsay Dodgson   


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2 mins read

Google posts $307 bn revenue in 2023, spent billions of dollars to lay people off

Google, which spent $2.1 billion on severance and other expenses as it laid off more than 12,000 em…

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8 mins read

The great YouTube exodus is coming leaving AI junk and MrBeast to reign supreme

YouTubers have been leaving their platforms behind for some time, but 2024 may be the year of a mas…

Lindsay Dodgson   


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4 mins read

MrBeast has grown up. He thinks his YouTube videos should too.

Jimmy Donaldson, better known as MrBeast, has been experimenting with slower-paced videos, and thin…

Lindsay Dodgson   


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5 mins read

YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy

YouTube changed how we watch videos. A departure of creators might lead to its own shift.

Dan DeFrancesco   


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8 mins read

Top 10 most-watched regional language YouTube ads in 2021

Britannia Good Day Surprise Pack Tamil ad garnered the most views

Business Insider Latest Story Image
4 mins read

MrBeast has his critics, but creator marketing experts explain why he'll always come out on top

MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…

Lindsay Dodgson   


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5 mins read

Tracking how many ads I saw in a single day made me realize I don't really mind them

When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. I saw o…

Ana Altchek   


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6 mins read

On YouTube, it's MrBeast's world celebrities are just living in it

MrBeast is so big he doesn't need to shout about the mainstream stars he can get on his channel. In…

Charissa Cheong   


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5 mins read

Bitcoin's back on top, but it's not a boon for everyone in the space

In today's big story, we're looking at bitcoin's latest rally and what's driving it so high this ti…

Dan DeFrancesco   


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2 mins read

YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online

YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…

Business Insider Latest Story Image
5 mins read

Top tech and business trends face off in our March Madness bracket

In today's big story, we're looking at results from our business, tech, and innovation bracket and …

Dan DeFrancesco