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4 mins read

Talking the Gen-Z talk: How to market to them

Most effective ways to market to GenZ

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3 mins read

GenZ is deliberately going against traditional dating standards as it looks to ‘break free’

In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…

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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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3 mins read

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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5 mins read

The power of audio ads — tap into the right moment and make an impact

A deep understanding of our listeners and a constant connection with them throughout thei…

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6 mins read

Why good storytelling is the perfect tool to connect and communicate with GenZ

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

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5 mins read

Why you should probably learn Gen Alpha slang, according to a millennial teacher who's fluent

Philip Lindsay, a teacher at Rim Country Middle School, has been posting TikToks identifying and de…

Charissa Cheong   


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3 mins read

Brands shouldn't underestimate the truly disruptive force of Gen Z

Every generation disrupts cultural norms, but Gen Z's power is different from those that came befor…

Jackie Cooper and Gabe Gomez   


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6 mins read

Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras

In today’s episode of Influencer Adda, we will be tracing Vishnu’s journey

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4 mins read

Farzi is the latest example of directors Raj & DK pushing novel content in Indian cinema

Farzi, by director duo Raj Nidimoru and Krishna DK, is a crime thriller starring Shahid Kapoor and …

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3 mins read

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry

In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…

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9 mins read

Influencer Marketing: Trends to watch out for in 2022

We take a closer look at the year gone by and what lies ahead

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11 mins read

Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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10 mins read

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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7 mins read

How the 22-year-old who owns the @Muslim Instagram handle used it to launch a disruptive media company

22-year-old Ameer Al-Khatahtbeh founded Muslim, a publication and brand for Muslim youth. In 2 year…

Syeda Khaula Saad   


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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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3 mins read

Here’s how BFSI brands are getting creative on TikTok and reaping results

The aim of utilizing a platform like TikTok for such brands is to reach out to and engage with a re…