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1 min read
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
1 min read
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
2 mins read
Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports has already onboarded 14 sponsors for VIVO IPL 2021
6 mins read
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Here are a few ads from IPL this year that won our hearts
6 mins read
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
5 mins read
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
1 min read
While people boycott Chinese products, IPL to retain Chinese sponsors: Omar Abdullah
"Chinese cellphone makers will continue as title sponsors of the IPL while people are told to boyco…
PTI
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
2 mins read
Throwback to some memorable IPL ads created over the years
Brands that want to make the most of the league usually come up with captivating campaigns to grab …
1 min read
Handset makers and telcos continue to be top spenders in IPL advertising
During these 15 matches, 55 advertisers across 40 different categories promoted 84 of the…
2 mins read
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020
3 mins read
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
1 min read
Mobile handset makers to pay Sony around 20% of IPL ad revenue
Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds …
3 mins read
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
The India Watch Report 2019 also revealed that over 40% video consumption came from regional content
2 mins read
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore