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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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3 mins read

As more freshers are hired, GenZs share in IT workforce grows to 18-20%: Nasscom-Indeed

Over 79% of Gen Zs are willing to spend more than 2 years in their first job provided employers off…

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5 mins read

China's millennial managers are confronting a pissed-off wave of Gen-Z staff out to 'rectify' the workplace

China's Gen-Z workers are done with their millennial managers and pushing back on working "9-9-6" s…

Cheryl Teh   


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4 mins read

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

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5 mins read

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…

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4 mins read

Talking the Gen-Z talk: How to market to them

Most effective ways to market to GenZ

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4 mins read

While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands

Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …

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5 mins read

Are GenZ women suffering more from mental health issues?

A 21-year old girl, who recently graduated from Delhi University, says she has been facing anxi…

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2 mins read

Baby boomers shocked Gen Z and millennials by revealing what they paid for their first apartments

A video asking people what generation they belong to and how much they paid in rent for their first…

Aimee Pearcy   


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2 mins read

Drew Barrymore was taught Gen-Z slang terms when TikTok star Larray appeared on her show and explained what 'bussin' means

TikToker Larray appeared on "The Drew Barrymore Show" to promote his new mac and cheese, and ended …

Lindsay Dodgson   


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5 mins read

The power of audio ads — tap into the right moment and make an impact

A deep understanding of our listeners and a constant connection with them throughout thei…

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3 mins read

A CEO predicts what working culture will look like in 2030 and it's excellent news for millennials and Gen Z

Karl Treacher, CEO of the Culture Institute of Australia, believes that by 2030 there'll be more of…

Andrew Lloyd   


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4 mins read

How PepsiCo’s energy drink Sting thought of a clever way to give energy conservation tips to consumers

The brand received 40,000 calls on the number it gave away in its ad within 48 hours

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6 mins read

'What ___ are you?' Instagram accounts are taking over the platform and they're Gen-Z's personalized keychains

Instagram accounts that tell you what frog, cow, dog, or other animal you are have exploded in popu…

Palmer Haasch   


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6 mins read

A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say

A Facebook group where users roleplay people mourning Princess Diana has nearly 50,000 members — e…

Charlotte Colombo   


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6 mins read

Why good storytelling is the perfect tool to connect and communicate with GenZ

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

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6 mins read

SIMPLY PUT: What won’t end even after COVID does?

But looking beyond the obvious, here are some things which won’t end even after COVID does. …

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2 mins read

Stocks are king among Gen-Z and millennial investors, but meme stocks are actually of little interest

A survey conducted by Motley Fool found just 30% of investors aged 18-40 owned so-called meme stock…

Natasha Dailey