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Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
As more freshers are hired, GenZs share in IT workforce grows to 18-20%: Nasscom-Indeed
Over 79% of Gen Zs are willing to spend more than 2 years in their first job provided employers off…
China's millennial managers are confronting a pissed-off wave of Gen-Z staff out to 'rectify' the workplace
China's Gen-Z workers are done with their millennial managers and pushing back on working "9-9-6" s…
Cheryl Teh
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment
In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
Are GenZ women suffering more from mental health issues?
A 21-year old girl, who recently graduated from Delhi University, says she has been facing anxi…
Baby boomers shocked Gen Z and millennials by revealing what they paid for their first apartments
A video asking people what generation they belong to and how much they paid in rent for their first…
Aimee Pearcy
Drew Barrymore was taught Gen-Z slang terms when TikTok star Larray appeared on her show and explained what 'bussin' means
TikToker Larray appeared on "The Drew Barrymore Show" to promote his new mac and cheese, and ended …
Lindsay Dodgson
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
A CEO predicts what working culture will look like in 2030 and it's excellent news for millennials and Gen Z
Karl Treacher, CEO of the Culture Institute of Australia, believes that by 2030 there'll be more of…
Andrew Lloyd
How PepsiCo’s energy drink Sting thought of a clever way to give energy conservation tips to consumers
The brand received 40,000 calls on the number it gave away in its ad within 48 hours
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Tinder's growth story in India
'What ___ are you?' Instagram accounts are taking over the platform and they're Gen-Z's personalized keychains
Instagram accounts that tell you what frog, cow, dog, or other animal you are have exploded in popu…
Palmer Haasch
A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say
A Facebook group where users roleplay people mourning Princess Diana has nearly 50,000 members — e…
Charlotte Colombo
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
SIMPLY PUT: What won’t end even after COVID does?
But looking beyond the obvious, here are some things which won’t end even after COVID does. …
Stocks are king among Gen-Z and millennial investors, but meme stocks are actually of little interest
A survey conducted by Motley Fool found just 30% of investors aged 18-40 owned so-called meme stock…