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4 mins read

Over a 100 mn Indians have tried products pushed by influencers and its growing

India has over 3.5-4 million influencers categorized into different types based on their followers.…

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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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2 mins read

Here are all the prepaid plan details of YouTube Premium and YouTube Music Premium

Now Google India announced YouTube Premium and YouTube Music Premium prepaid plans in India, off…

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1 min read

YouTube TV regains access to ESPN, FX and more Disney channels

A while ago, Disney banned ESPN, ABC and some other Disney affiliated channels from being availa…

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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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5 mins read

Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming

Streaming services are the only bright spot for the millions who are isolating at home during lockd…

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2 mins read

Video OTT players in India to suspend HD services on mobile till April 14

Data consumption has already seen a spike in the last few weeks and more usage could lead to intern…

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3 mins read

Brands are starting to worry about brand safety in OTT - and a YouTube-focused startup is trying to solve it

Next up, Channel Factory is working to expand its platform, ViewIQ, to OTT, where Chen believes bra…

Lucia Moses   


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4 mins read

India’s new rules for Facebook, WhatsApp and other social media platforms explained in five points

The Indian government has come up with a new set of rules and regulations to regulate social media …

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7 mins read

What’s Killing Your Good Old Pay TV? Check Out Here

Will that put India on par with global technology practices – in line to experience the so-called r…

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5 mins read

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?

Will the current lockdown could lead to a gain for the digital streaming industry?

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1 min read

Dish TV's new video platform Watcho is taking on YouTube

“This is our unique digital content platform and an important step towards Dish TV India becomin…

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2 mins read

Amazon Prime, Netflix face a new threat of language specific subscriptions from a local streaming player in India

Just last week, Netflix was reported testing a new mobile-only weekly subscription plan price at ₹6…

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2 mins read

OTT adoption is showing the first signs of slowing, and that could be a warning sign for Disney and WarnerMedia

In the fourth quarter 2018 video ARPU, a good proxy for the cost of cable service, was $84.6 at Com…

Abby Jackson   


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2 mins read

Xiaomi is looking to make five times more money — and that may be a headache for Netflix, Amazon, Spotify, and even PayTM

After conquering the budget smartphone segment in India, the Chinese smartphone manufacturer, Xiaom…

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5 mins read

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service

We don’t want to create a story of user growth but of user retention and impact: Varun Saxena, Bolo…

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3 mins read

In conversation with ALTBalaji CEO Nachiket Pantvaidya on foraying into digital space

Catching up with the trend of going digital, Balaji has come up with a digital platform called A…