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<ul><li>While email marketing seems like a dying phenomenon, Zomato has proven time and again that if you do it right, consumers click and order. </li><li>Humour can be a powerful tool to get your point across and from various pop culture references to punning their way into our inboxes, Zomato has done it all. </li><li>This time, it has emailed its users a request to ‘Hire Biryani’ as Craving Executive Officer. </li></ul>Zomato, a brand that is known for its social media and email marketing strategy, has done it again. This time, it has sent a witty Curriculum Vitae (CV) of Biryani to fill in the role of ‘Craving Executive Officer in your hearts’. Biryani is the most-desirable dish on Zomato as it has received around 44 lakh plus orders after lockdown. Its CV highlights some of the key qualities that Biryani possesses, like it comes in ‘handi,’ it is multi-layered and smells ‘yummazing.’ It is endorsed by 90,000 plus restaurants in India and has worked as a ‘Senior Sleep Inducer’ at Biryani and Bed and Aromatherapist at Main Core Essentials. Zomato also added a call-to-action button on its email. It doesn’t say ‘order now,’ like you would expect it to. It reads, “Hire now.” <div type="image" title="Zomato Biryani Cv" msid="77871212" hostid="261"></div> Food-tech firm Zomato is known for its powerful visuals, bold colours and humour. It is that one brand whose emails you don’t want to unsubscribe to. Other examples of Zomato’s mailers Its email marketing is based on food insights and eating behaviour. During the lockdown, parents were quite skeptical about ordering food online. So, Zomato reached out to its mailer base with a smart, witty solution or cheat-sheet. <div type="image" title="Zomato cheat sheet" msid="77871223" hostid="261"></div> And to connect with its users who are single, Zomato sent an email saying, “Hey there, it's a match.” “Hello, Do you super-like food? Then it’s time to let go and confess your love! Have a delicious date at home with the dishes you love and enjoy spending some quality time with your favourites,” read its body copy. <div type="image" title="unnamed" msid="77871240" hostid="261"></div> After COVID-19, people have turned to online services. Zomato has grown leaps and bounds after the lockdown and is valued at $3 billion today. It has doubled its revenue from $192 million in FY19 to $394 million in FY20. <div type="image" title="Hello-Zomato-New" msid="77872220" hostid="261"></div>

If Biryani had a CV, Zomato shows what it would look like

<ul><li>The food delivery unicorn has filed the draft red herring prospectus for a $1.1 billion initial public offering (IPO) with the bourses.</li><li><keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> is offering equity shares worth ₹8,250 crore, out of which ₹7,500 crore will be a fresh issue, while ₹750 crore is an offer for sale from one of its earliest backers Info Edge.</li><li>Zomato was last valued at $5.4 billion.</li></ul>Zomato has finally moved the <keyword id="63783" type="COMPANY" weightage="20" keywordseo="Securities-and-Exchange-Board">Securities and Exchange Board</keyword> of India (SEBI) for its much awaited public market debut. The food delivery unicorn has filed the draft red herring prospectus for a $1.1 billion initial public offering (IPO) with the bourses. Zomato is offering equity shares worth ₹8,250 crore, out of which ₹7,500 crore will be a fresh issue, while ₹750 crore is an offer for sale from one of its earliest backers Info Edge. <div type="image" title="stake" msid="82286618" hostid="261"></div> Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, the startup’s IPO has been one of the most awaited ones in the Indian tech ecosystem. The firm had made several changes in its management and administration ahead of the market offering – from naming Goyal as a managing director for the next five years to converting itself from a private company to a public limited company - Zomato Limited. Zomato, last valued at $5.4 billion, had also raised funds over the year as it prepared for the market debut. Zomato’s recent fundraising spree <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kora Management, Fidelity Management, Tiger Global, Bow Wave Capital Management and Dragoneer Investment Group </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$250 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February, 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tiger Global </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$102.5 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September, 2020 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Temasek </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$62 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September, 2020 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pacific Horizon Investment Trust </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$5 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">April, 2020 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ant Financial </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$150 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January, 2020 </td></tr></tbody></table> The company has also said that it may go for a pre-IPO placement for an aggregate amount not exceeding worth ₹1,500 crore. “The Pre-IPO Placement, if undertaken, will be at a price to be decided by our Company in consultation with the Managers and will be completed prior to filing of the Red Herring Prospectus with the RoC,” the company said. The food delivery giant has grown at least 3 times over in the last four years. Revenue at the end of December 2020, for the preceding 9 months, was ₹1,301 crore, compared to ₹460 crore for the fiscal year ending March 2018. <div type="image" title="zomato loss" msid="82287127" hostid="261"></div> The company also said that it expects the costs to increase over time and “losses will continue given significant investments expected towards growing our business”. Zomato’s IPO comes in the middle of a gruelling second wave of the COVID-19 pandemic in India, which has disrupted the restaurant industry but also boosted online food delivery. Zomato, over the last year, had said that the COVID-19 pandemic had pushed it closer to profitability and that is seen in its DRHP filing. <div type="image" title="zomato unit economics" msid="82287485" hostid="261"></div> “In terms of the size of the business, COVID-19 has set us back by a year or so – but a year is only a small blip when you are building a company for the next 100 years,” wrote Zomato CEO Deepinder Goyal in a <a href="https://www.zomato.com/blog/performance-report">blog</a> last year Zomato is a major player in India’s massive online food market Zomato along with its top rival Swiggy are the major players in the online food industry. As per a CLSA report, the Indian foodtech industry is expected to grow to $11 billion over the next five years – of which the Swiggy currently holds a 47% market share, while Zomato holds 45%. A new entry Amazon is also expected to make a mark in the market. Zomato, in January 2020 had acquired one of its rivals UberEats. The growing competition in the food delivery industry was not missed by Zomato in its DHRP filing. “Our current and future competitors may enjoy competitive advantages, such as greater name recognition, longer operating histories, greater category share in certain markets, market-specific knowledge, established relationships with local restaurants or local delivery businesses and larger existing customer bases in certain markets, more successful marketing capabilities, and substantially greater financial, technical, and other resources than we have,” said the company.

Zomato reveals its much-awaited IPO plan and it’s worth $1.1 billion

<div dir="ltr">
IAC-owned <a href="http://www.urbanspoon.com/">Urbanspoon</a> has been acquired by Indian startup <a href="https://www.zomato.com/">Zomato</a>, a restaurant directory service, the companies announced Monday.
Sources report the deal is between $50-60 million. <a href="http://www.geekwire.com/2015/restaurant-directory-zomato-buying-urbanspoon-part-u-s-expansion/">A report from GeekWire</a>&#xa0;published Sunday said Urbanspoon CEO Keela Robison would depart as part of the acquisition, but Zomato did not confirm that information.
Zomato, which was founded in New Delhi in 2008, has expanded to provide 330,000 listings for restaurants in countries including&#xa0;Canada, Brazil, and Ireland.&#xa0;
With the acquisition of Urbanspoon, Zomato will break into the US market, competing against services like Foursquare and Yelp and bringing the total number of countries served by Zomato to 22.
Unlike its competitors, Zomato's approach to getting information about restaurants is grassroots: the company hires locals to curate restaurant information, take pictures, scan menus, and create recommendations. Zomato also includes real-time information about the restaurant and lets users book tables through its iOS and Android apps.
"Zomato has experienced phenomenal growth in recent years, and our customer bases complement each other's perfectly,"&#xa0;Urbanspoon CEO&#xa0;Keela Robison said. "Zomato's significant investments in people and technology will bring Urbanspoon customers, restaurant owners, and food bloggers a number of new capabilities and features. We're excited to combine our strengths to accelerate growth."
Zomato has acquired six local restaurant search companies in New Zealand, Poland, Czech Republic, Slovakia, Italy and Turkey in the past six months, including <a href="http://menumania.seccionamarilla.com.mx/" target="_blank">MenuMania</a>&#xa0;in New Zealand and <a href="http://www.cibando.com/" target="_blank">Cibando</a>&#xa0;in Italy. 
Urbanspoon, which was founded in 2006 and in 2009 was acquired by Barry Diller's IAC, is Zomato's first US acquisition.
"We have been planning our entry into the North American market for some time, and Urbanspoon's excellent reputation and foothold in North America, Australia and the UK provides the perfect opportunity for our global growth," said Deepinder Goyal, Zomato's CEO and founder. "We are delighted to welcome Urbanspoon and their audience into Zomato. We will soon be integrating the two platforms to bring the best of both products to all of our users."&#xa0;
The acquisition will more than triple Zomato's restaurant inventory from 300,000 to more than 1,000,000 restaurants around the world.&#xa0;In coming months, Urbanspoon traffic's will move to Zomato.com, and all Urbanspoon app users will use the Zomato app.
Zomato&#xa0;<a href="http://techcrunch.com/2014/11/18/you-say-zomato/">raised $60 million in venture funding in November</a>&#xa0;from Sequoia, Info Edge and Vy Capital, bringing the total amount of funding raised by the company to $113 million.
</div>

Zomato, An India-Based Restaurant Directory Startup, Just Acquired IAC's Urbanspoon To Make Its Move Into The US

<ul><li><keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has relaunched its Gold loyalty program, offering discounts and special access to subscribers.</li><li>Gold subscribers will get free deliveries and up to 30% discount on food deliveries.</li><li>The company has also announced up to 40% discount for dining.</li></ul>Popular food delivery app Zomato has relaunched its Gold loyalty program, replacing the company’s “Pro Plus” membership that was discontinued in 2021. The <keyword id="7913404" type="General" weightage="20" keywordseo="zomato-gold-membership" source="Orion">Zomato Gold membership</keyword> is expected to be available to members soon. Users who subscribed to the company’s Pro Plus membership will get three months of complimentary Gold membership. <cmsannotation type="cmsannotation" annotationid="Zomato Gold price" comment="subhead" text="Zomato Gold price"><keyword id="16229038" type="General" weightage="20" keywordseo="zomato-gold-price" source="Orion">Zomato Gold price</keyword></cmsannotation> <keyword id="4299597" type="General" weightage="80" keywordseo="zomato-gold" source="Orion">Zomato Gold</keyword> has been launched with an introductory price of ₹149 for three months. The company has not revealed the price for an annual subscription yet. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits" comment="subhead" text="Zomato Gold benefits"><keyword id="16229042" type="General" weightage="20" keywordseo="zomato-gold-benefits" source="Orion">Zomato Gold benefits</keyword></cmsannotation> Zomato has announced several benefits for food deliveries and dining. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits for food deliveries" comment="subhead2" text="Zomato Gold benefits for food deliveries">Zomato Gold benefits for food deliveries</cmsannotation> The biggest benefit that Zomato will offer with Gold is free food deliveries. This will be limited to restaurants within 10 km of you and applicable on orders above ₹199. This is handy for someone who regularly places orders on Zomato. <a href="https://www.businessinsider.in/tech/apps/news/swiggy-one-membership-price-benefits-and-everything-you-need-to-know/articleshow/87848507.cms">Swiggy One</a> offers a similar benefit, offering free deliveries within 10 km of the user on orders above ₹149. In addition to free deliveries, users will also get discounts of up to 30% at over 20,000 restaurants across the country. Zomato will also offer a “no delay guarantee” to Gold subscribers and delayed deliveries will result in the user getting a ₹100 coupon instantly. The final benefit offered under Gold for food deliveries is VIP access during rush hour. Under this, Gold subscribers will still have access to restaurants during high demand, meaning they will get priority over normal users. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefit for dining" comment="subhead2" text="Zomato Gold benefit for dining">Zomato Gold benefit for dining</cmsannotation> Zomato Gold also brings offers for dining. This time, the company has partnered with over 10,000 restaurants across the country, allowing Gold users to get discounts of up to 40% while dining out. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/the-oneplus-11-may-undercut-the-iqoo-11-to-be-the-cheapest-snapdragon-8-gen-2-smartphone-in-india/articleshow/97269913.cms">The OnePlus 11 may undercut the iQOO 11 to be the cheapest Snapdragon 8 Gen 2 smartphone in India</a> <a href="https://www.businessinsider.in/tech/news/logitech-mx-mechanical-keyboard-review-a-premium-mechanical-keyboard-for-professionals/articleshow/97255605.cms">Logitech MX Mechanical Keyboard review – a premium mechanical keyboard for professionals</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-series-to-launch-soon-launch-date-expected-price-and-features/articleshow/97243146.cms">Samsung Galaxy S23 series to launch soon – launch date, expected price and features</a>

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

Food delivery startup <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> is in a soup for several reasons – the primary one being the 70% fall in its stock price since it hit an all-time high back in November last year. The other reason is the “high conviction buy” recommendation by a research firm, putting focus on an already-battered stock. Zomato has been unable to keep any of the parties it serves happy – customer complaints are unending, its restaurant partners have <a href="https://indianexpress.com/article/business/companies/ban-after-complaints-amid-pushback-by-restaurants-zomato-defers-quality-policy-7872695/">raised concerns</a> several times, its delivery executives are <a href="https://www.thehindu.com/news/national/kerala/zomato-delivery-agents-go-on-strike/article65217978.ece">unhappy</a> over incentives being cut down, the government is <a href="https://www.businessinsider.in/stock-market/news/zomato-shares-dip-after-ccis-probe-order/articleshow/90656032.cms">wondering</a> if Zomato’s business practices are anti-competitive, and lastly, shareholders have seen their investment value fall faster than the escape velocity of Jupiter. And the one equity research firm which stood behind the company was also trolled. Brutal times, these. <div type="twitter" handle="nilishamantri_" handlename="CA Nilisha Mantri" image="http://pbs.twimg.com/profile_images/1552626634905485319/U5oOtwAR_normal.jpg" favoritecount="1327" retweetcount="94" status="Zomato delivery charges are higher than the share price 🥴#Zomato" createdat="1658846745000" id="1551941852496273408"></div> <div type="twitter" handle="sir_jeeee" handlename="Anup Gupta" image="http://pbs.twimg.com/profile_images/1547959528087375872/1Lj3EKv8_normal.jpg" favoritecount="60" retweetcount="8" status="#Zomato to share holders #ZomatoShares https://t.co/TDMc6qzoxV" createdat="1658825900000" id="1551854421654511616"></div> But memes on social media don’t always tell us the full story – retail investors have actually increased their stakes in the food delivery startup over the last three quarters. <div type="image" title="Zomato shareholding pattern Q1 FY23" msid="93198743" hostid="261" sizebytes="20884" caption="&amp;lt;p&amp;gt;Zomato shareholding pattern Q1 FY23&amp;lt;/p&amp;gt;"></div> In the same period, foreign investors and mutual funds have pulled out their money – the foreign investor pullout can be attributed to the <a href="https://www.businessinsider.in/stock-market/news/foreign-investors-have-pulled-out-more-money-this-year-than-they-brought-in-between-2009-2021/articleshow/91747269.cms">overall FII selloff</a> that emerging markets like India have seen over the past few months, but the mutual fund pullout suggests institutions are paring their stakes. Retail investors, on the other hand, have increased their stake by more than two times. Here’s what a Stocktwits India poll suggests about the stock. <div type="image" title="Are you buying Zomato at current levels" msid="93196272" hostid="261" caption="&amp;lt;p&amp;gt;Are you buying Zomato at current levels&amp;lt;/p&amp;gt;"></div> Delivery issues aside, Zomato charges and price hikes are a pain, too To be clear, the kind of business that Zomato is in, customer complaints are but a given. From wrong food items being delivered to quality, hygiene, delays – this is just a sample of what companies like Zomato and Swiggy face on a daily basis. Keeping those issues aside, Zomato has also been called out by its customers over prices – food prices on Zomato are often higher than the actual prices in those food outlets. It’s a problem which no one seems to be keen on solving – not Zomato and not the restaurants either. The reason for the sometimes-massive difference in prices is easy to understand – Zomato charges 24-28% of the order value as a commission from restaurants, who understandably pass on the cost to customers. Essentially, you are paying a much higher price for dining in than dining out. In some cases, the prices could be as much as 35% higher. And it’s not a problem restricted only to Zomato – even Swiggy users have similar complaints. Sample this – I wanted to order everyone’s favorite, fried rice, the other day. I went over to Zomato since I have a membership, but the service did not have any delivery partners to assign to that eatery. Naturally, I switched to Swiggy and tried to place the order, but backed out because the final price was 75% higher than what I would have to pay at the eatery myself. I thought to myself that I would much rather pay the additional cost to the eatery instead of having Swiggy take it away. And it’s not just a few instances of Zomato (and Swiggy) charging much higher prices – social media is full of these experiences. <div type="twitter" handle="akshita71499181" handlename="akshita" image="http://pbs.twimg.com/profile_images/1252850560299962381/paCThm0v_normal.jpg" favoritecount="56" retweetcount="7" status="What type of customer service is this @zomato ?? For a dish worth ₹88 I have to pay ₹213. This is sick 😤😤😤… https://t.co/6AASECkT9R" createdat="1658836351000" id="1551898253620232194"></div> Zomato’s boilerplate response to this is that the prices being charged by restaurants on its service are not under the company’s control. However, things like <keyword id="3947714" type="General" weightage="20" keywordseo="Delivery-Charges" source="Orion">delivery charges</keyword> and surge pricing are under the company’s control. And the reason restaurants charge higher on Zomato is because of its commissions, nothing else. This is a cash burning business – and analysts think Zomato has no other option Zomato’s ballooning losses could continue to be its Achilles' heel for the foreseeable future. This is a cash burning business, and analysts think Zomato has no other option but to continue doing this. Zomato’s ₹4,400 crore acquisition of Blinkit has drawn flak for different reasons – from it being an expensive purchase to being a cash sink, the overall outlook has been negative. However, analysts at HSBC Global Research suggest this is a necessary evil for the company if it wants to remain competitive with Swiggy. To jog your memory, Blinkit is a grocery delivery service, rivaling the likes of Big Basket, JioMart, Swiggy Instamart among others. Analysts at HSBC believe Zomato needs to now integrate Blinkit into the Zomato app if it wants to realize the synergy gains from this acquisition. Not only would this help Zomato users, it would also help the company increase user stickiness and reduce customer acquisition costs for both Zomato and Blinkit. On the outset, this logic looks sound – after all, acquisitions are made for synergy gains. But the analysts at Jefferies believe this could likely be a cash guzzler – something that Zomato investors might not like, yet. Zomato’s task is cut out, and for the sake of its investors and everyone else who loves food and wants it delivered, let’s hope the company manages to weather this storm. <div type="image" title="“Zomato’s delivery charges are more than its stock price”" msid="93196242" hostid="261" caption="&amp;lt;p&amp;gt;&amp;#8220;Zomato&amp;#8217;s delivery charges are more than its stock price&amp;#8221;&amp;lt;/p&amp;gt;"></div> Before we let you go, here's something we would like you to know- Startup to Unicorn to Scion... Innovaccer stands tall as the healthcare tech giant who is accelerating healthcare innovation and transformation. Catch Sandeep Gupta, COO &amp; Co-Founder, Innovaccer, and Dan Sheeran, GM, Healthcare and Life Science, AWS in conversation in the upcoming episode of Business Insider India’s SaaS Scions, powered by AWS. <div type="image" title="Business Insider India&amp;#39;s SaaS Scions, powered by AWS." msid="93196317" hostid="261" caption="&amp;lt;p&amp;gt;Business Insider India&amp;#39;s SaaS Scions, powered by AWS.&amp;lt;/p&amp;gt;"></div>

You Searched For "zomato company" and got 5 results

If Biryani had a CV, Zomato shows what it would look like

Karuna Sharma

Zomato reveals its much-awaited IPO plan and it’s worth $1.1 billion

Sanchita Dash

Zomato, An India-Based Restaurant Directory Startup, Just Acquired IAC's Urbanspoon To Make Its Move Into The US

Maya Kosoff

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

Sourabh Jain

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