UB says Kingfisher Airlines’ logo only for aviation, warns of legal challenges

A day after we reported that Kingfisher Airlines’ logo was up for sale, United Breweries has said that the buyer would be able to use the logo to set up another airline and nothing else.

United Breweries said the logo can only be used for aviation. It also warned of legal challenges if the logo was used for any other purposes as UB holds rights to the brand.

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The Kingfisher Airlines’ logo would be sold with other trademarks like Fly Kingfisher, the logo of the Flying Bird Device and the word mark 'Fly the Good Times'.

UB Managing Director Shekhar Ramamurthy told ET, “We also have exclusive rights to the Kingfisher trademark in a few other categories such as merchandising material, clothing, etc. The trademark that is being put up for sale by SBI (State Bank of India) is for the airline category only. Any prospective buyer cannot use it in any category where we have exclusive usage rights.”

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The base price of the logo has been kept at Rs 366.7 crore. An earlier bid to sell Vijay Mallya’s house in Mumbai had also failed.

The Kingfisher brand name was pledged to 14 lenders, including SBI, IDBI Bank, Punjab National Bank, Bank of India and Bank of Baroda under a debt recast agreement.