UrbanClap Co-founder Abhiraj Bhal mailed me. Here’s why
I recently received a mail titled ‘Hi from Abhiraj, Co-founder at UrbanClap!’ Suspicion sets in. Is he bashing me for negative coverage? I don’t remember any. Does he want to be-friend me? I’m no celeb.
View all Offers
View all Offers
Amazon Brand - Solimo Medusa Engineered Wood Wardrobe walnut finish ,3 Doors₹ 10999₹ 18000Buy On
- 40% OFF
Da URBAN® Miller Medium Back Office/Revolving Chair (Black)₹ 4999₹ 8999Buy On
SleepX Ortho Plus Quilted 6 inch King Bed Size, Extra Firm Memory Foam Mattress (Purple, 72x72x6 )₹ 11609₹ 19600Buy On
- 31% OFF
Nilkamal Freedom Mini Medium Plastic Cabinet Brown , 2 Doors₹ 4699₹ 6500Buy On
- 24% OFF
Nilkamal Freedom Plastic Shoe Rack Storage Cabinet | FMSC18_Sandy Brown & Dark Brown₹ 4499₹ 5900Buy On
Turns out its clever
Don’t jump to close your browser tabs now, hang on.
It’s the first time I remember reading a mail like that from an Indian startup worth over $100 million. Quirky Indian startups like Happily Unmarried and Bewakoof.com have also been sending out personalized e-mails.
Airtel customers have been privy to mails from CEO Gopal Vittal. Only last year the company sent out mails, explaining the call drop phenomenon.
Marketing e-mails from Treehouse co-founder Ryan are fun and personal.
E-mails are sent ‘from’ Ryan's email address, and the content is always personalized. The subject lines are creative. What more, if you reply to the mail, you'll even get a prompt response from Ryan himself.
Adding a personal element to marketing emails helps. No one enjoys feeling like they're being marketed to. Most email tools allow you to enter short-codes that will be replaced with the recipient’s name when the email is sent out.
In a day and age where consumers are bombarded with marketing messages, and it’s getting harder to get their attention, being impossible to miss without being annoying can take you a long way.
In fact, according to an A/B test conducted by the marketing team at HubSpot revealed that emails sent by a real person are more likely to be clicked on than emails sent from a company name.
The opportunity is for marketers to use the capabilities that are unique to
If marketing automation is used to its fullest, it can become a full-blown engagement-orchestration tool, enabling you to listen to consumers’ unique needs and deliver what they really want. No Indian startups have got to that.
We’ve all received messages in our inbox, only to mark it as spam or completely ignore it. Grabbing your audience’s attention doesn’t necessarily mean your calls to action yell “Click me!”
Me? I sleep happy knowing you would at least click on this article. You see, that’s the hook.
Popular on BI
- Internship at Bureau of Police Research & Development: Checkout all the details including last date, eligibility and stipend
- Last day to subscribe to AGS Transact IPO, GMP drops to ₹10
- Ethereum may not have too long to get its high gas fee issue in check, according to JPMorgan
- Terra's LUNA token continues to hold its own even in a crypto bear market — here's why
- SEBI is hiring young graduate professionals for a monthly stipend of ₹60,000, last date is January 25