Victoria's Secret Ditches 'Perfect Body' Campaign
Advertisement
Victoria's Secret came under fire last month for launching an ad campaign featuring the slogan "The Perfect 'Body.'"
Advertisement
The slogan, which referred to the retailer's "Body" lingerie line, appeared with images of Victoria's Secret angels on the company's website and in stores in the UK.
Critics called it offensive and damaging to women and more than 26,000 people signed a petition calling on Victoria's Secret to apologize and terminate the campaign.
The company has not yet formally apologized, but it has replaced the slogan on its website with a new one: "A Body For Every Body," The Independent reports.
We reached out to Victoria's Secret for comment and will update when we hear back.
Advertisement
Here's the new slogan.
Victoria's Secret
Advertisement
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Kia India looks to expand sales, service network to 700 touchpoints by year-end
- Shapoorji Pallonji’s Afcons Infra files DRHP for ₹7,000 crore IPO
- Water crisis affects businesses across Bengaluru; Is there room for cautious optimism?
- BenQ Zowie EC2-CW review – Premium wireless mouse for gamers
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings