Videos of drones showcasing clothes at fashion shows are going viral on Twitter

Videos of drones showcasing clothes at fashion shows are going viral on Twitter

  • Dresses are being flown down ramps using drones.
  • Some Twitter users think that the video is from Saudi Arabia.
  • There’s more than one video doing the rounds.
Fashion shows have been a thing since the early 1800s, when “fashion parades” took place periodically in Paris couture salons.

As essential elements, fashion shows usually have a designer, models and the ramp. But in a first, a bizarre video of drones being used to showcase clothes is going viral on the Internet.

It sounds ludicrous, but it has been proven real by a number of videos currently going viral.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The first video was shared on Twitter on June 3, where a black dress was being flown down on a ramp by drones. Though some claim the video is from a fashion show in Saudi Arabia, there is no conclusive evidence towards this speculation.


The second video shows a green garment with some accessories hanging from a black hanger, which is attached to a drone.

Another video of a strappy sleeveless dress being carried by a drone above a ramp has also been shared on Twitter.

This wasn't the first time drones were used to showcase something. In February, the Italian luxury fashion house Dolce & Gabbana used drones to fly handbags on the runway. But it was a really tough job to accomplish, as guests were asked to switch off WiFi on their devices, causing a lot of confusion.

So what do you think, should drones be used over models in fashion shows? Let us know by tweeting to us.