›How Spotify Used its ‘3 Billion Playlists’ to Stand out in the Clutter: Case Study
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advertising05:10How Spotify Used its ‘3 Billion Playlists’ to Stand out in the Clutter: Case StudyIn order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing cam...paign called ‘There’s a Playlist for That’ and later, ‘Sunte Ja.’ Neha Ahuja, Marketing Head, India Spotify told us how the campaign was shaped and helped the brand reach its objectives. Going forward, says Ahuja, the brand aims to increase its focus on accessibility, introduce new features, and get new partners for the same.