›Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by Sehwag
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advertising07:52Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by SehwagWe talk to the man behind the brand and India’s cricketing legend, Virender Sehwag to trace VS by Sehwag...’s journey, challenges of finding your own space in a cluttered market when you are competing against international brands like Adidas, Nike and Puma, focus areas for H2 2021, marketing strategy and larger vision for the brand.