Name: Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Uploaded: 2024-06-25T04:00:00+05:30
Duration: T01M22S
Channel: Insider
Description: Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen Video

https://www.businessinsider.in/videos/advertising/why-the-cmo-is-the-voice-of-the-customer-according-to-lenovo-cmo-emily-ketchen/videoshow/111241301.cms

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen Video

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

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Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how she uses her role to guide the development of products and future of AI at the company. Ketchen was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

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