Walmart is offering some customers unlimited grocery deliveries for a $98 annual fee

Reuters

Walmart is testing a new grocery service.

• Walmart is testing unlimited grocery deliveries for a $98 annual fee in Houston, Miami, Salt Lake City, and Tampa.
• The service, called Delivery Unlimited, allows customers to avoid the per-order fee (which typically costs up to $9.95) and instead pay a flat charge of $12.95 monthly or $98 annually.
• Other similar services, such as Shipt and Instacart, cost $99 annually. Amazon Prime costs $119 annually, but Prime offers far more than unlimited grocery deliveries.
• Visit Business Insider's homepage for more stories.

Walmart is offering some customers unlimited grocery deliveries for a $98 annual fee.

The company is testing the service, called Delivery Unlimited, in Houston, Miami, Salt Lake City, and Tampa, a Walmart spokeswoman told Business Insider. TechCrunch first reported on the new service.

Walmart typically charges customers a grocery delivery fee of $7.95 to $9.95 per order.

Delivery Unlimited allows customers to avoid the per-order fee and instead pay a flat charge of $12.95 monthly or $98 annually.

The service provides a cheaper option for Walmart customers who want to order groceries for delivery more frequently than once a month.

For other customers, Walmart will continue to offer the option of paying a per-order fee.

The cost of Delivery Unlimited is competitive with other similar options, such as Shipt and Instacart, which are both $99 annually.

Amazon Prime is considerably more expensive, at $119 annually, but it offers far more than unlimited grocery deliveries. Prime also includes free delivery on millions of non-grocery items and access to Prime Video, ebooks, and more.