Walmart is unleashing a key weapon against Amazon in 500 more stores
- Walmart is adding 500 new FedEx Office locations inside stores across the US.
- People can ship, pack, and print items at the FedEx locations, helping make Walmart a "one-stop-shop" for customers.
- In-store services give Walmart an edge in its competition with Amazon, which lacks physical stores.
Walmart is doubling down on its deal with FedEx.
The decision follows a pilot program in which Walmart added FedEx Office locations where shoppers can pack, ship, and print items at 47 locations. In a press release, FedEx also noted that customers can have their packages held at FedEx Office locations for up to five business days.
"Our busy customers view our stores as a one-stop-shop for all the products and services they are looking for," Daniel Eckert, Walmart's senior vice president of services and digital acceleration, said in a statement.Walmart's emphasis on its capacities as a "one-stop-shop" highlights the retailer's game plan to compete with e-commerce rivals such as Amazon.Online shopping has become increasingly related to convenience, as retailers speed up shipping times and experiment with an array of pick-up options. However, there's more to convenience than never leaving the house to go shopping.
Another way to making shopping more convenient for customers is to make retail locations a one-stop-shop. To attract customers, retailers increasingly have to make a shopping experience exceptional - or just practical.
While Walmart is making changes to boost stores' quality and cleanliness, it is mostly focusing on becoming the practical solution for shoppers' concerns. In addition to selling a wide range of products, customers can also refill prescriptions, print photos, and get tech support.Amazon's lack of brick-and-mortar locations means that it can't compete with Walmart on these services. However, the e-commerce giant may be looking to fix that weakness. On Monday, Bloomberg reported that Amazon is considering buying some of Toys R Us' stores as the company considers expanding its brick-and-mortar footprint.
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