Warren Buffett's favorite business is a little chocolate maker with an 8000% return. Here are 5 reasons why he loves See's Candies.
- Investing guru Warren Buffett may have invested in Apple and Coca-Cola, but his "dream business" is See's Candies, a California seller of boxed chocolates he bought in 1972.
- The so-called Sage of Omaha has praised See's outsized financial returns, modest capital needs, economic moat, quality personnel, and the chocolates themselves.
- Watch Berkshire Hathaway trade live.
Warren Buffett has invested in Apple, Coca-Cola, Amazon, Bank of America, and other household names. Yet See's Candies, a California seller of boxed chocolates, is the investment guru's "dream business."Buffett has frequently applauded See's since buying it in 1972. He and his investment partner Charlie Munger have "earned exceptional returns and had a good time," he wrote in his 1991 letter to shareholders. "We would love to increase our economic interest in See's, but we haven't found a way to add to a 100% holding," he wrote in his 1994 letter.Advertisement
The so-called Sage of Omaha's has praised See's outsized financial returns, modest capital needs, economic moat, quality personnel, and the chocolates themselves. We look at each aspect of the company below.
A return of 8000%
A chocolate cash cowAdvertisement
A brand-loyalty moat
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