Strategy & techniques

25 Mar 2024, 14:29

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral

Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.

16 Nov 2023, 01:48

Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.

To successfully scale up your small business, experts said to expand your company through hiring and employee management — while minimizing risk.

23 Oct 2023, 22:04

9 entrepreneurs who left corporate America share the biggest challenges of running a business — and what to expect before quitting to work for yourself

"Entrepreneurship can get overglamorized," said one entrepreneur. There are pros, but "there's also a lot of extra work and time involved."

14 Apr 2020, 22:28

States and cities are stepping up to help businesses survive. Here are the best funding programs nationwide to help you pay rent, keep employees, and restructure your debt.

States and city governments are offering millions in loans and grants to busine...

14 Apr 2020, 19:27

The CEO of a German air taxi startup explains how shifting to English will gear it up to be a leader in the edgy new industry

Startups with international ambitions eventually face one choice that others might take for granted: What lan...

14 Apr 2020, 02:57

MAKING IT AS A FREELANCER: Every tip, trick, and guide you'll need to get started, build a successful business, and handle the ups and downs of being a freelancer

Maskot/Getty Images From staying focused while working at home to filing taxes,...

13 Apr 2020, 21:46

How a small NYC grocery delivery business is coping with a 400% surge in demand during the coronavirus pandemic

The coronavirus has forced grocery delivery drivers on the front lines of the pandemic. Mirchi, a small New Y...

13 Apr 2020, 21:07

How a local upstate New York fitness studio designed their own at-home bike delivery service in just a few days and boosted revenues while their doors remain shut during the pandemic

Mark Dellas Photography Erika Brason. Companies shut down by the pandemic have ...

13 Apr 2020, 01:51

15 photos that show the working-from-home spaces of great minds

Michael Ochs Archives/Getty Images Civil rights leader Reverend Martin Luther King, Jr. in his home office in Montgomery, Alabama, in May 1956. Famou...

10 Apr 2020, 23:11

Why startups should begin by doing things that don't scale, and how to know when to switch to things that do

Before startups commit time and resources to things that scale, the story of a popular urban-gardening startu...

10 Apr 2020, 22:44

Coronavirus is sinking the 2020 internship class, new LinkedIn data suggests - and it could impact Gen-Z careers for years

The number of new internships posted on LinkedIn has plummeted as businesses grapple with the economic fallou...

10 Apr 2020, 20:19

Social isolation could be a 'golden opportunity' for your career. Here's exactly how to use the extra time to network and develop in-demand skills for the new economy.

Westend61/Getty Images Break your long-term goal into bite-sized tasks. If your...

10 Apr 2020, 19:48

I run a 6-figure freelance graphic design agency, and even during the pandemic we're on track to hit our $300,000 yearly goal. Here are 4 key things that have helped me retain clients and keep revenue strong.

Morgan Overholt is the founder and owner of Morgan Media LLC, a graphic design ...

09 Apr 2020, 21:32

The head of marketing for a UK urban-gardening startup explains how strong brand recognition helps him grow his team

A startup's brand can be one of the most valuable assets for growing its team. "People want to work for a coo...

09 Apr 2020, 19:34

The Fed unveils up to $2.3 trillion in additional virus relief for small businesses and local governments

Kevin Lamarque/Reuters The Federal Reserve unleashed its latest policy arsenal on Thursday, offering up to $2.3 trillion in ...

09 Apr 2020, 18:57

The 10 best online coding boot camps that you can sign up for right now to land a job at a tech company like Facebook or Intel

Ridofranz/Getty Images Now might be the time to learn how to code. Online coding boot camps have experienced ...

09 Apr 2020, 04:00

Take a look at the pitch deck that a data-security startup used to raise $15 million despite the coronavirus wreaking havoc on VC funding

Okera Okera CEO Nick Halsey. Startups are struggling to raise cash, and many have had to scale back operation...

09 Apr 2020, 02:35

LEADING FROM HOME: Every guide a manager needs to lead their remote team to success

mixetto / Getty Images Managers can keep employees calm with company goals in mind. The COVID-19 pandemic has altered the wa...

08 Apr 2020, 20:17

A founder who bootstrapped his startup in the worst days of the Great Recession went on to grow the company to over $50 million in funding. Here's his advice for how to keep your business rolling in a big economic downturn.

Michael Laskoff Michael Laskoff. Michael Laskoff used $100,000 in personal savi...

08 Apr 2020, 19:54

The exact action plan compassionate managers should follow if they need to lay someone off remotely

With many nonessential businesses shuttering and others looking to cut costs amid COVID-19, employees are losing their jobs;...

08 Apr 2020, 03:45

Meet Jerome Adams, the US surgeon general on the coronavirus task force who was the health commissioner of Indiana when the MERS virus hit in 2014 and has experience containing HIV outbreaks with Mike Pence

Leah Millis/Reuters US President Donald Trump greets Surgeon General Jerome M. ...

07 Apr 2020, 21:43

3 traits all managers can copy from New York Gov. Andrew Cuomo's strong but calm response to the pandemic that will earn your team's trust in a crisis

Andrew Kelly/Reuters New York Gov. Andrew Cuomo delivers remarks at a news conf...

07 Apr 2020, 20:01

Cisco's response to the coronavirus reveals how the pandemic is turbo-charging innovation - from donating video-conferencing units to healthcare systems to manufacturing hundreds of face shields daily via 3D printing

Cisco Cisco is giving IT equipment to hospitals and governments to help them re...

06 Apr 2020, 22:14

3 things managers can do to keep employees calm, cool, and connected while working remotely during times of crisis

Buffer; Flexjobs; Samantha Lee/Business Insider Business Insider spoke with Joel Gascoigne, the CEO of Buffer...

06 Apr 2020, 22:02

Leaked memo reveals the US' largest health system could fire nurses who post coronavirus policies on social media - and a nurse has already been suspended without pay

Rusty Russell/Getty Images HCA Healthcare, the country's largest health system,...

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