WATCH LIVE: Jeff Bezos's rocket company Blue Origin will push the reusable New Shepard rocket to its limits

REUTERS/Blue Origin/Handout via Reuters

The New Shepard rocket and capsule blasts off in this handout photo provided by Blue Origin, from a launch site in West Texas April 2, 2016.

• Blue Origin is testing its New Shepard rocket for the ninth time.
• The test will simulate an emergency high altitude "escape motor" test.
• The rocket is set to launch at 11 AM ET. Scroll down to check out the live stream. 

Jeff Bezos' rocket company Blue Origin is launching its New Shepard rocket for the ninth time.

While this test will be unmanned, the reusable rocket is designed to deliver payloads - and potentially tourists - to sub-orbital space.

Blue Origin is set to push the rocket to its limits during this test. The rocket will be performing a "high altitude escape motor test," the company said on Twitter, simulating a high-altitude emergency scenario by igniting the escape booster on the bottom of the passenger, or in this case, payload capsule.

It's a situation that would only occur if the passenger capsule needed to boost away from the rocket booster in case of an emergency during launch.

It's not clear whether the capsule will survive this test, The Verge reports.

The launch will include a number of different scientific instruments, medical items, and testing materials, along with Blue Origin's "Fly My Stuff" program, where the company's employees send their own materials into space.

Blue Origin successfully tested the rocket in April, launching a mannequin into space and returning it safely to the ground.

The first test passengers may fly on the rocket as early as this year, with the first paying customers set to fly by 2019.

The launch is scheduled for 11 AM ET, and Blue Origin's live webcast is set to begin 20 minutes prior to launch time.

Watch here: