We asked 2,300 American adults about their holiday shopping plans and found Cyber Monday and online shopping reign supreme

More than half of respondents plan to spend the same amount of money on gifts this year compared to 2018.

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This holiday season, respondents who were left-of-center were 10 percentage points more likely to say they planned to spend less this season than their conservative counterparts.

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Among men and women alike, clothing is a top gift purchase this year. For men, personal tech took the top spot, and women have their eye on toys.

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The respondents were fairly split on planned spending during Black Friday and Cyber Monday.

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A majority of the survey respondents said they prefer to shop on Cyber Monday rather than Black Friday. Still, the wealthier someone was, the more they preferred Cyber Monday.

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Actually, with the exception of Gen Z, all demographics expressed they prefer Cyber Monday to Black Friday. The older someone was, the more likely they were to prefer ordering online over fighting the in-store crowds.

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Across most household income categories, shoppers plan to participate more in holiday shopping as the weekend goes on. A fraction of hardcore shoppers plan to head out on Thanksgiving, with larger fractions of respondents hitting the mall by Cyber Monday.

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Millennials are the most active shoppers during the period between Thanksgiving and Cyber Monday, followed by Gen X.

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During the holiday shopping season, we found an uptick in desire to shop online versus in-store compared to consumers' usual preferences.

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