We compared Snapchat and Instagram to find out which app is better - here's the winner

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Instagram vs Snapchat

Business Insider

We pitted Instagram (left) and Snapchat (right) in a head-to-head competition.

About a year ago, Instagram launched a near identical version of one of Snapchat's main features, Stories. 

The new Instagram feature had the same name, a similar look, and the same premise: Friends could share photo and video updates on their profiles that would disappear after 24 hours. 

The launch of Instagram Stories was just the beginning. Over the course of this past year, Instagram has added face filters, location tags, stickers, drawing tools, and disappearing photo messages in what has turned into a fierce competition between the two social apps. 

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But now, Instagram has eclipsed Snapchat in daily users. The Facebook-owned app announced in June that it had more than 250 million users creating Stories every day. More people are using Instagram Stories than the entirety of the Snapchat app, which had a total of 166 million daily users as of May. 

As the battle wages on, one question remains: Which app is actually better? We decided to compare and contrast six core features that the two apps share to find out. 

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