We polled 110 teenagers on which brands they love and hate in 2016

Retailers are obsessed with catering to the teen Generation Z.

What do they like? What do they want? And how can retailers survive when faced with this demanding generation?

Many companies that have failed to resonate with today's teens have suffered; look no further than Aeropostale and PacSun, which both filed for bankruptcy.

To find out what teens really like - and what they really hate - when it comes to retail brands, we polled 110 teens, ages 12-18. There were 37 males and 73 females who responded and not everyone responded to every question.

Some of the results might surprise you.