We visited the new Nike-powered Foot Locker in Manhattan and saw why it's a sneakerhead's dream
Bethany Biron/Business Insider
- Nike partnered with Foot Locker on a new retail concept for its third community-centric Power Store, which opened Saturday in Manhattan's Washington Heights neighborhood.
- The store features integrated in-store technology powered by Nike through its app. Shoppers can use it to receive free giveaways, early access to limited-edition sneakers, and real-time inventory information.
- We visited the store in advance of its official public opening. This is what it was like.
- Visit Business Insider's homepage for more stories.
Throughout the store, users can also scan barcodes to pull up additional information and real-time inventory from Nike and Foot Locker stores in the vicinity.Ann Hebert, vice president of global sales at Nike, told Business Insider.
"We want to get to know consumers better so that we can serve them better," Hebert said. "Footlocker's got amazing relationships here locally in the community, and we want to take advantage of that. Consumers in this community love Nike and we love them back, so we're bringing our technology here as part of our network strategy."We visited the new Washington Heights Foot Locker Power Store in advance of its official public opening. Here's what it's like.
The Foot Locker Power Store is located in Washington Heights in Manhattan.
The first two Power Stores are located in Detroit and Philadelphia, and are focused on catering to the entire community — from seasoned athletes to parents looking for a pair of shoes for their child's first day of school.Advertisement
One of the first things we saw when we walked into the store was a sign encouraging shoppers to download the Nike app and become NikePlus members in order to fully tap into all of the store's new features.
The app opens up access to perks throughout the store, including this vending machine filled with Nike-branded products.Advertisement
The app allows shoppers to scan individual items to learn more information about the product, or to view inventory in real-time.
As we wandered around the first floor, we noticed the store definitely had an inclusive, family-oriented vibe.Advertisement
The Power Store was designed to cater to the entire family, Bracken said, from athletes looking for performance gear to kids looking for shoes for the playground.
We found apparel and footwear for any age, including teeny-tiny infant and toddler sneakers.Advertisement
As well as slightly bigger shoes for preschoolers.
Bracken said Foot Locker has made a concerted effort to expand its product range and add a wider variety of brands.Advertisement
On the first floor, we also found this homage to Washington Heights in the form of a mural featuring symbols emblematic to the area.
Here's another custom mural of a map of Washington Heights.Advertisement
Next we made our way to the large staircase located in the center of the store. It includes outlets for customers to charge their phones and other devices as they lounge on the steps.
On the second floor, we found exclusive, limited-edition products designed to celebrate Washington Heights, like this collection.Advertisement
We also found this collection of Washington Heights-inspired shirts.
We spotted various lockers around the store for customers to pick up items they purchased online.Advertisement
Here are more lockers directly behind the second-floor registers.
One of the coolest parts of the store is the NikePlus ShoeCase, where shoppers can win access to hard-to-find sneakers.Advertisement
Once the customer has scanned their code, the featured shoe spins and the machine glows with purple florescent lights as it prepares to release a ticket.
Winning tickets provide access to purchase the limited edition shoe on display in the machine at any given time.Advertisement
A close-up of a losing ticket, which also doubles as a sticker or decal.
The store includes a variety of fun collaborative collections, like the Nike Kyrie x SpongeBob Squarepants collection.Advertisement
We also found this cheetah print Nike "Freak" shirt and hat.
Ultimately, the store was very well-organized and designed. Despite Nike's partnership with the store, it wasn't overly centered on the brand.Advertisement
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