What you need to know in advertising today
With the company seeking to kick-start stagnant user growth, CEO Evan Spiegel on Tuesday publicly said the app would be redesigned to make it "easier to use" but didn't specify when the redesign would be released.
Snap employees were internally notified of the planned December 4 release date this week, according to a source familiar with the matter.To read more about how the redesign will work, click here:
In other news:
Twitter is rolling out a new subscription ads service to address one of its key challenges. Promote Mode is meant to attract small brands and businesses, and will automatically advertise for them on Twitter for a flat fee of $99 a month.
The US Department of Justice told AT&T and Time Warner they must sell CNN parent Turner Broadcasting or DirecTV . The two companies are awaiting approval for their massive merger. AT&T CEO Randall Stephenson says the company has no intention of selling CNN.
But legal experts doubt the Justice Department could block the AT&T, Time Warner merger over CNN. Experts say the department would have a difficult time defending any decision to block the merger over its demand to spin off Turner.
Roku crushed its first earnings report as a public company
. The streaming-TV-box provider beat Wall Street revenue estimates, with a significant part of its growth coming from its non-hardware
The team behind "Pokemon Go" is making a "Harry Potter" game for smartphones. Niantic is developing "Harry Potter Wizards Unite," and more info will be made available next year.
Bumble has hired celebrity sister executives in its latest weapon against LinkedIn. Barely Famous stars Erin and Sara Foster will join Bumble as Heads of Creative for Bumble BFF and Bumble Bizz.
Panera's CEO and founder has announced his plans to step down after the chain reveals a major acquisition. The chain also announced on Wednesday that it plans to acquire rival Au Bon Pain.
Ads purchased through Snapchat's "programmatic" ad platform are selling for $3 to $8 per thousand, Digiday reports. While the rates are similar to what's found on Facebook, Facebook has much more scale.
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