What you need to know in advertising today

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What you need to know in advertising today

Jonah Peretti

Getty Images/Kimberly White

BuzzFeed is about to make just under a third of its British staff redundant as part of a cost-cutting programme.

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The website's London workforce was briefed on the plans on Thursday evening.

In a tweet later confirmed by the company, media and politics reporter Mark Di Stefano said 45 of the bureau's 140 editorial and commercial staff will lose their jobs.

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To read more about the layoffs, click here.

In other news:

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Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers. They are partnering with BuzzFeed's Tasty app, and will start selling their kitchen tools, appliances, and eventually food through links in Tasty's recipe videos.

YouTube wants to launch yet another streaming music service, this time called Remix. It plans to launch the new streaming music subscription service, which would compete against Spotify and Apple Music, by March.

Instagram is reportedly separating Direct messages into its own separate, Snapchat-like app. The new standalone app is reportedly just a test, for now, and will start rolling out Thursday for iOS and Android users in six test countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

Pinterest has hired Facebook's corporate development director, Gary Johnson, to lead its efforts around acquisitions and partnerships. Johnson worked on some of Facebook's biggest deals, including its WhatsApp acquisition.

Oracle CEO Safra Catz is joining Sheryl Sandberg and Jack Dorsey on Disney's board. The company currently has 12 members on its board.

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Tech companies are reportedly paying $200 per hour to hire models for holiday parties.They want cleavage and short-shorts.

SoftBank is mulling a $300 million investment in food delivery service DoorDash, according to a Recode report. The investment would reportedly come from SoftBank's $98 billion "Vision Fund," which was announced last October.

The Martin Agency's chief creative officer, Joe Alexander, was ousted last week after "several sexual harassment claims," reports Adweek. Several people reported concerns about Alexander's behavior to the agency, which later released an internal memo that clarified that it had fired Alexander.

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